MTKG 762: Opportunity Analysis

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MTKG 762 Opportunity Analysis

• Tami Smith, Librarian
• Langsdale Library - Reference Services
• 410-837-4274
• langref_at_ubalt.edu
• AIM UBLangsdale

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Objectives

• At the end of this session, you will be able to
• Identify 1-2 subject-specific databases and
  locate industry information
• Find journal articles in Langsdale, determine the
  location of articles in other nearby libraries or
  order the article through ILL
• Use online resources to find biotech information

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Course Website

• http//langsdale.ubalt.edu/howto/course_websites/s
  p08/mktg762_laric.htm

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• The Barcode
• GET IT. USE IT.
• Apply online http//langsdale.ubalt.edu/info_serv
  ices/lib_reg_form.cfm
• Apply in person
• Circulation desk, Langsdale Library

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Langsdale Library

• Circulation (First Floor)
• Check out books/videos/DVDs
• Get/renew a library barcode
• 410-837-4260 or langcirc_at_ubalt.edu
• Reference (First Floor)
• Ask a question/get research help
• Sign up for workshops
• 410-837-4274 or langref_at_ubalt.edu

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Langsdale Library - ILL

• Interlibrary Loan (ILL)
• Request materials not owned by any USM library
• Books 2-3 weeks articles 1-2 weeks
• Electronic delivery for articles
• Free!
• http//illiad.ubalt.edu/BAL/
• Carol Vaeth cvaeth_at_ubalt.edu or 410-837-4283

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Catalog USMAI
http//catalog.umd.edu/F/?funcfilefile_namefind
-clocal_baseub
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Off-Campus Access

• Use to log in from off-campus before
  trying to open a database

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Off-Campus Access (Screen 1)
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Off-Campus Access (Screen 2)
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Finding Industry Information

• Company name (publicly-held companies only for
  private, use info from articles)
• SIC (Standard Industry Classification) or NAICS
  (North American Industry Classification System)
  Code
• Ticker symbol
• Brand name (find out who makes it)
• Name of a competitor

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Industry Information Databases

• Business Databases
• Business Company Resource Center
• Business Source Premier
• Mintel Market Reports
• And more
• General Databases
• Academic Search Premier
• Lexis/Nexis Academic (full-text newspapers,
  journals and opinion polls)

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Business Company Resource Center

• Search by company name, ticker symbol, SIC/NAICS
  Code or brand name
• Articles
• Industry overview (major players, trends,
  forecast, etc.)
• Rankings/market share
• Associations

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Business Company Resource Center
You can search by ticker, brand, company, or
SIC/NAICS. Use the menu at the top to switch
between searches.
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Business Company Resource Center
Use the tabbed menu to move between the different
types of information about your company.
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Business Source Premier

• Scholarly articles trade news
• Company profiles SWOT analyses (Datamonitor)
• Industry information
• Search by keyword, company name, NAICS Code or
  ticker symbol

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Business Source Premier
Move between different types of information about
your company by using these links.
Looking for the full text? Use the FindIt button
to search all of our databases at once.
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FindIt (Pop-Up Window)

• Searches all databases at once to find full text
• Will also show location of print, if Langsdale
  owns it

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Mintel Market Reports

• In-house analysis combined with trade consumer
  research (including Simmons)
• US, UK European markets
• Market drivers, trends forecasts
• Must create a free account first (educational use
  only)

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Mintel Market Reports
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Mintel Market Reports
Standard report sections make it easier to find
what you need.
Looking for more information? Take a look at some
related reports.
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Mintel Market Reports
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Mintel Market Reports
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ReferenceUSA

• Great for local research (including job hunting)
• Create your own search

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Biotechnology Sources

• Biotechnology Information Associationhttp//www.b
  io.org/
• National Center for Biotechnology
  Informationhttp//www.ncbi.nlm.nih.gov/
• Pub Med Centralhttp//www.pubmedcentral.nih.gov/

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Wrap-Up

• Make sure you have an active barcode
  (Circulation)
• Use that barcode to access databases off-campus
  through Research Port
• You may find information on your topic in
  databases, government websites or paper sources
• Publicly-traded companies are easier to research
  private ones may take some detective work
  (articles, trade associations, etc.)
• Use ILL to get books and articles USM doesnt
  have
• When in doubt, ask a librarian!

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Questions?

• For more information
• Tami Smith tsmith_at_ubalt.edu AIM Yahoo
  langtfs
• Langsdale langref_at_ubalt.edu
• Reference Desk 410-837-4274
• AIM UBLangsdale