Understanding philanthropy: Fundraising for bursaries

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(No Transcript)
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Understanding philanthropy Fundraising for
bursaries

• CHAIR
• Rt Hon Dame Angela Rumbold DBE
• SPEAKER
• Susan Mackenzie Director, Philanthropy UK

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Understanding philanthropy
Presented by Susan Mackenzie Director,
Philanthropy UK ISC Annual Conference 2007 20
March 2007
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Agenda

• Charitable giving in the UK
• Giving by the wealthy
• The New Philanthropy
• Implications for independent schools

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UK charitable giving a snapshot
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Where the money comes from
Source NCVO 2006
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Where the money goes
Source NCVO 2006
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Giving by the wealthy
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Influences

• Family
• Religion
• Community

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Why they give

• Belief in the cause
• Being a catalyst for change
• Self-actualisation
• Duty and responsibility
• Relationships

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What matters to donors

• Two most important criteria for significant
  donations
• Nature of the cause
• Who asks
• Focus on impact and value for money

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What would make them give more

• Having more money
• Finding a cause about which they are passionate

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The New Philanthropy
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Who are the New Philanthropists?

• Self-made
• Young
• Socially conscious

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How are they changing British philanthropy?

• Attitudes
• Engagement
• Impact and accountability

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Implications for independent schools
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Key principles of major donor fundraising

• Good communications
• Engagement
• Information
• Appreciation and recognition

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Good communications

• Establishing good contact at the outset
• Involving governors and senior staffthose who
  deliver the mission
• Maintaining contact throughout the relationship
• Providing regular and appropriate information
• Giving time and thought to the process

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Engagement

• Involvement
• Linking time and money

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Information

• Succinct progress reports
• Financial update
• Impact on beneficiaries
• Organisational learning

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Appreciation and recognition

• Thank you
• Recognition and respect
• Public recognition

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Most satisfying donations

• Support of individuals
• Support of local causes or projects
• Making something happen

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Regretted donations

• Poor relationships
• Lack of confidence
• Cumbersome procedures

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Success factors

• Fundraising as profit centre v. cost centre
• Friend-raising before Fund-raising
• Annual giving

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Who is your next major donor?

• Theres no place like home

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One final thought
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Thank you
For more information contact Susan Mackenzie
Director, Philanthropy UK Central House, 14
Upper Woburn Place, London WC1H 0AE Tel 44
(0)207 255 4490. Email susan_at_philanthropyuk.org w
ww.philanthropyuk.org
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Understanding philanthropy Fundraising for
bursaries

• CHAIR
• Rt Hon Dame Angela Rumbold DBE
• SPEAKER
• Susan Mackenzie Director, Philanthropy UK

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(No Transcript)