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What we do and how we can help you

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Y&H more likely to be tapping into mature markets ... Flipcharts for secretaries and receptionists. 749. Language and intercultural skills assists ... – PowerPoint PPT presentation

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Title: What we do and how we can help you


1
RLN YORKSHIRE HUMBER
  • What we do and how we can help you
  • Liz Littler
  • 16.09.08

2
  • FUNDED BY YORKSHIRE FORWARD TO HELP BUSINESSES
    COMMUNICATE INTERNATIONALLY
  • Office in Sheffield with 5 staff

3
  • We are a key player in developing the regions
    international potential
  • for
  • Inward investment
  • International trade
  • Migrant workers employers
  • Language learning for employability
  • Community languages

4
Our service to business
  • Advise on language training, skills audit
  • Advise on employing staff with language skills,
    placements etc
  • Signpost to specialist providers of translation
    and interpreting (www.thebusinessoflanguage.org.uk
    )
  • Advise on cultural issues with migrant workers
  • Advise on website translation
  • Range of externally funded projects

5
Why use us and why learn languages?
  • The current pattern of UK international trade
    reflects linguistic competence rather than
    reflecting market opportunity
  • YH more likely to be tapping into mature
    markets
  • Other regions with linguistic competence are
    seizing emerging opportunities
  • Buying in their own language is an expectation of
    8 out of 10 customers

6
The Business Case
  • 98 of those with no knowledge of English want to
    buy in their own language as do 75 of those who
    speak fluent English as a foreign language
  • More than 7 out of 10 (71) respondents are more
    likely to purchase the same brand again if the
    after-sales care is in their mother tongue

7
Languages make a difference
  • British Chambers of Commerce non-proactive
    companies saw business declining by 50,000 per
    annum
  • Proactive companies that placed a high value on
    languages skills were seeing increased turnover
    of 290,000 per annum
  • ELAN data Businesses that are proactive in their
    use of foreign languages achieve on average 45
    more export sales

8
  • Languages and culture exploring the myths
  • Are they important in my business ?
  • Everyone speaks English, dont they ?
  • I hated languages at school

9
  • Language training general tips
  • Think about which language why
  • A little and often
  • Never too old
  • Its fun but its not easy
  • Be realistic about time and expectations

10
Horizon Recruitment has worked with RLN on a
number of projects. We find them professional,
knowledgeable and above all extremely helpful.
They are ambassadors in promoting Languages
across Yorkshire and Humber and have worked in
total partnership with Horizon to expand the
knowledge of not just our clients and staff but
also our applicants. I look forward to building
on this relationship in years to come. Jane
Vincent Managing Director
11

Peter Cook International contacted RLNYH after a
recommendation from Business Link. We were
looking to appoint a foreign student to help
enhance develop our export sales division. RLNYH
help made that possible. After an initial
consultation, RLNYH advertised, vetted and
selected a number of students and arranged
telephone interviews. After successfully
selecting a candidate the 4 month placement
started. RLNYH offered a hand holding service
to ensure that Lidewei, the successful student,
settled in England. RLNYH also ensured that we,
as a business, were getting value from the
project. All in all a very valuable, hassle free
experience. Carl Pickup Peter Cook
International
12

The whole process of finding a tutor was geared
around meeting my personal needs whilst
considering my location and  time constraints.
Such an excellent service was completed with
finding me a superb tutor who has made a real
difference to my French. Richard Mostyn-Jones
MavCast
13
Online interactive language service finder
150 YH hotel receptionist language training
2,000 Flipcharts for secretaries and
receptionists
35 Business Language Champions
749 Language and intercultural skills assists
BLCs National Award
14
4,215 Businesses assisted over 6 years
261 Presentations made at outside events
97 Events organised
3,720 Delegates attended eventsfeaturing
RLNYH
210
332,195 Web visits www.rlnyh.com
Press Activities
15
RLNYH actively promotes its wide network of
business support contacts
  • If we cant, we know a person who canand well
    find them for you!

16
Contact details
  • Liz Littler
  • 07918 659190
  • Liz.littler_at_rlnyh.com

17
  • Visit www.chamber-international.co.uk/openday
  • to download the presenters notes
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