Need a Break

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Need a Break?
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Sundae On A Monday

• Jordan Habitz
• Justine Kaufman
• Chris Cuyar
• Dan Valko

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What is Sundae On A Monday?

• Sundae On A Monday is a Holiday dedicated to
  ice cream lovers and people who need a break from
  the everyday monotonies. It is celebrated the
  first Monday in August.

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Competition

• It is Placed the first Monday in August because
  August is a summer month. The hot weather will
  welcome the celebration of an ice cream holiday

• It is near the 4th of July and Labor Day although
  it is far enough away. Sundae on a Monday is a
  unique holiday because it is celebrated the in
  August and no other holiday involves eating ice
  cream.

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How to Celebrate...

• Take a special someone out to eat and order the
  sundae first. Buy one of our lovely Sundae Cards
  with special Sundae Bucks that give you a
  dollar off at Dairy Queen. Throw a sundae party,
  the possibilities are endless.

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Target Demographic

• This is a holiday targeted toward children,
  families and those young at heart. This target
  was chosen because children like ice cream and
  their families will most likely spend money on
  their whims.

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Launch Strategy

• Hallmark plans to launch Sundae on a Monday by
  many commercials and advertisement on childrens
  TV networks. Also to familiarize people with the
  holiday, flyers and posters will be placed near
  ice cream parlors.

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Merchandise

• Sundae glasses and bowls could be sold. Mock
  t-shirts could also be marketed from this
  holiday, such as a Sundae School shirt or an I
  watch Sundae Night Football shirt.

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A Definite Success

• Many families buy ice cream year-round, so why
  not profit from it. By creating a Sundae holiday
  Hallmark can open up and indulge in a whole new
  market, increasing sales and customers.