The Mens Wearhouse

1
The Mens Wearhouse

• Beyond Suits Corporate Leadership
• Tailor-made for the Community

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Mission

• Maximize sales
• Provide value
• Top quality service
• while upholding values
• and have fun doing it!

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Values

• Nurturing creativity
• Growing together
• Admitting mistakes
• Happy, healthy lifestyle
• Enhancing community
• Self actualization

4
History

• George Zimmer graduates 1970, works sales for
  father in coat manufacturing
• Opens first Mens Wearhouse in Houston, 1973
• Expands outside Texas in 1981
• Over 100 stores nationwide by early 90s
• 1992, company goes public

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Corporate Identity

• Zimmer is logo, identity
• Early focus on service
• I guarantee it.
• Evolved to customer delight
• Youre going to like
• the way you look.

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Products Brands

• Mens Wearhouse
• Retailer of mens tailored business attire
• Targets middle/upper-middle income
• Discounts 20 to 30 below dept. stores
• Designer, brand name and private labels
• Tux rentals/sales

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Products Brands

• Moores Clothing for Men
• Canadian retailer of menswear
• Similar product line, clientele

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Products Brands

• KG Superstore
• Focuses on price-sensitive customer 
• Discounts 30 to 70
• 19 of 65 stores offer womens apparel

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Competitors

• Federated
• Upscale department store
• 460 stores
• Clothing and accessories

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Competitors

• Brooks Brothers
• In business over 200 years
• 160 stores
• Claims President Lincoln as a client

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Competitors

• Joseph A. Banks
• Upscale mens apparel
• 150 stores
• Tailor-made suits specialty

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Financial Performance

• Whether youre talking about a person, a
  community, a corporation or a country, the true
  mark of our lives is our ability to bounce back
  from adversity
• ? George Zimmer

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Financial Performance

• From cigar cashbox to more than 1 billion in
  annual sales
• First-day receipts total 3000
• Significant expansion in the 90s
• 98 and 99 branding

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Financial Performance

• Net sales up by 1.7
• Comparable stores sales down
• 3.1 U.S.
• 2.1 Canada

fy01 fy02
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Financial Performance

• Influential Factors
• Calendar changes
• Non-promotional sales/inventory management
• War

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One Year Stock History
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Financial Performance

• Shareholder Information Services
• Online investor calendar
• Video/teleconferences
• Email alerts press release notification

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Strengths

• Employee Relations
• Employees top priority
• Fortunes 100 Best Companies three years
  running
• Trains staff extensively
• Higher-than-average wages
• Values fun

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Strengths

• Customer Relations
• Philosophy aims to satisfy every customer
• Liberal return policy
• In-house tailoring
• Encourages customer feedback
• Three consecutive years on Forbes 400 Best Big
  Companies

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Weaknesses

• Community Relations
• Visibility marginal
• Doesnt own outreach
• Image weakened by stereotypes, market niche
• Socio-economic environment

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Threats

• Store Location
• Frequently in newly constructed strip malls
• Association with controversial anchor stores
• Manufacturing Conditions
• Potential for poor conditions in suppliers
  factories

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Opportunities

• Revitalize downtowns
• Work towards engaging more women
• Community Relations

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Public Relations Plan

• Goal Recommend community relations ideas that
  stores can implement in order to enhance
  involvement at corporate and local levels
• Objective Strengthen public image of the Mens
  Wearhouse communities by January 2005

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Public Relations Plan

• Strategy I Organize and conduct company-wide
  work skills/professional etiquette programs
• Target Transitional workers media
• Tactics
• Hold workshops on Dress for Success,
  interviewing, job networking, etc.
• Utilize senior execs in development and outreach
• Media events, press kits, electronic comm.

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Public Relations Plan

• Strategy II Create connection between employees
  and charitable causes
• Target Employees business leaders external
  organizations
• Tactics
• One community event annually in each store
• Product auctions in conjunction w/community
  business activities
• Sponsor, organize charitable golf tournaments

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Public Relations Plan

• Strategy III Visible association of Mens
  Wearhouse name with social causes
• Target High-volume customers community
  partners leaders
• Tactics
• Matched giving for repeat customers
• Sponsor youth athletic teams
• Advertise events in print and electronic media
• Enlist local leaders participation in community
  events

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Evaluations

• Surveys targeting
• Customers
• Employees
• Community members

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Business IS Responsible

• Many of today's business leaders assert
  that the world of commerce has a responsibility
  to society to steer civilization in ways that
  improve global living standards, reverse the
  depletion of our precious resources, and restore
  health and balance to our planet's ecological
  systems. In fact, it may be that business is the
  only institution that can set our civilization on
  a sustainable track.