PiggyBank Credit Cards Offering

1
PiggyBank Credit Cards Offering
2
PiggyBank offers new credit cards with two
incentive options

• cash back when the consumer makes an online
  purchase
• cash back when the consumer makes a purchase at a
  clothing store

3
Using new credit cards
Consumer

• Consumer can get
• the cash back in two
• cases
• Onlinepurchase
• Purchase at a clothing store

Onlinepurchase
Purchase at a clothing store
Cash back
4
US Retail Sales Trade - Total

• Total retail values of sales are much higher
  then E-Commerce values of sales

5
US Retail Sales Trade E-Commerce

• E-Commerce values of sales are growing faster
  then Total retail values of sales

6
E-Commerce as a Percent of Total Sales
7
Total and E-Commerce Sales Estimates by Industry
Groups
8
Conclusions and recommendations

• PiggyBank recommends cash back when the
• consumer makes an online purchase because
• e-commerce is perspective and fast developing
  sector of trade
• e-commerce is used by non-store retailers
• credit card is easy to use online

9
Sources

• Jacobs, K. (2004). PowerPoint For Techies Get
  into your audiences head. 30 April, 2005
  lthttp//channels.lockergnome.com/it/archives/20040
  915_powerpoint_for_techies_get_into_your_audiences
  _head.phtmlgt
• Saylor, Thomas. "Creating an Effective PowerPoint
  Presentation". Dr. Saylor's homepage. 13 Sep.
  2003. 30 April 2005. lthttp//people.csp.edu/saylor
  /effective_powerpoint.htmgt
• Stratten, Scott. "Giving Effective PowerPoint
  Presentations". About.com. 2005. 7 April 2005.
  lthttp//sbinfocanada.about.com/cs/management/qt/po
  werptpres.htmgt
• Table 5/Historical. 30 April 2005.
  lthttp//www.census.gov/eos/www/historical/historic
  al.pdfgt
• US Census Bureau. 30 April 2005.
  lthttps//campus.ctuonline.edu/courses/MGM330/Assig
  nment_Assets/p1commerce.pdfgt