Bank One

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Bank One

• Developing a Successful Taxonomy of Your Intranet
  Content to Optimize Employee Utilization

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What well cover today

• History of Bank One Intranet
• Organization of Bank One Intranet
• Taxonomy
• Small battles won Yellow Pages Project
• Enterprise-wide challenges
• Tagging content for easy and effective searches

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My Goal

• Explain Taxonomy
• While enterprise-wide taxonomy is desired but
  sometimes difficult
• Resource intensive
• Third-party tools can be best solution but
  cost-prohibitive for some
• Grassroots better than nothing at all
• User-centered design
• Proper META tagging of content

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History of Bank One Intranet

• Banc One Intranet (1998)
• Domino-based
• No central homepage
• Relatively small with only a few valuable
  resources
• Phonebook with tie-in to E-mail
• Individual department sites
• Couldnt find anything

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History of Bank One Intranet

• First Chicago Intranet (1998)
• Microsoft Windows NT/IIS-based
• Central homepage
• Company News
• Links to individual sites
• Search
• Phonebook
• Alphanumeric Browsing
• Basic Last Name Search

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History of Bank One Intranet

• Merger Banc One First Chicago (1999)
• Two Intranet Departments
• Columbus, Ohio (Banc One)
• Chicago, Illinois (First Chicago)
• First Chicago Intranet foundation for new
  corporate Intranet
• Priority to create united brand and easy access
  to both legacy content

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Creating One Company Intranet

• Branded for new company
• Emphasis on linking to priority content from home
  page
• News
• Current stock information
• Categoried chunks of links to
• Lines of Business sites
• Resources important to employees

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Bank One Homepage (1999)
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Bank One Homepage (2000)
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Platforms Authoring

• Platforms
• Microsoft NT 4.0 / NT 5.0 75
• Lotus Notes / Domino 20
• UNIX 5
• Authoring Tools
• FrontPage 98 / 2000 70
• Dreamweaver 3.0 4.0 25
• Others (Notepad, etc.) 5

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Client-side

• Internet Explorer 4.0 / 5.0 Standard
• 50,000 with access to Intranet(75,000 employees
  total)
• Average 150,000 Homepage views daily
• Over 70,000 documents of information available

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Responsibility

• Decentralized Intranet Development
• No single department responsible for the Intranet
• Departments throughout enterprise drive
  development
• I-Net Support Group, Corporate Communications
  unofficial coordinator of Intranet direction.

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Organization of Bank One Intranet
Commercial
Retail
Home Page
InvestmentManagement
InformationTechnology
First USA
CorporateStaff
CorporateInvestments
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Taxonomy

• What is it?
• A method of organizing information in a
  meaningful or intuitive way.A taxonomy
  describes the structure of a group of categories
  based on keywords, subject matter or concepts.

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Why is taxonomy so difficult to implement?

• Lack of categorization skill set
• Information too diverse, de-centralized to
  categorize
• Resources, resources, resources

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Automated Solutions

• Auto categorize
• Dynamic taxonomies
• Pros
• Possibly the perfect solution
• Not human resource intensive
• Cons
• Researching and implementing best solution for
  companys environment and audience.
• Can be pricey

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Grassroots Solutions

• Use basic broad categories of known information
• Preach tagging content
• Pros
• Cheaper
• Improvement over doing nothing
• Cons
• Can be resource intensive
• Not perfect, accurate

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Yellow Pages Project

• Browse-able and searchable directory of
  departments and services
• Life spans three generations

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Yellow Pages Project

• First Generation Yellow Pages / First Chicago
• Found it difficult to categorize
• Disappeared when data no longer maintainable

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Yellow Pages Project

• Second Generation Yellow Pages / Bank One
• Implemented with partial good data from previous
  Yellow Pages
• Dependency on Employee maintenance
• Too much bad data
• Wasnt maintained properly

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Yellow Pages Project

• Third Generation
• Started from scratch
• Kept it Simple
• Began with top level key areas of the bank
• Line of business driven
• Located detail within each line of business
• Each record of information has an owner

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Yellow Pages Project
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Yellow Pages Project
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Yellow Pages Project
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Enterprise Challenges

• Line of Business Culture
• Lines of businesses do not freely share
  information
• Budgetary restraints for corporate-wide automated
  system
• Skill set lacking to properly categorize
• Difficult in a de-centralized environment without
  third-party tools.

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Current Solutions

• Improving Line of Business Portals
• Creating user-friendly categories of information
• Preach tagging content for improved search
  results

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Line of Business Portals
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Creating User-Friendly Categories of Information
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Preach Tagging Content

• Quarterly Intranet Community Meetings
• Bi-monthly Newsletter
• Online Reference
• Audit Sites
• Work one-on-onewith site admins.

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Preach Tagging Content

• Descriptive Title Tags
• Short sentence description of the material on the
  page (Headline-like)
• META Description Tags
• One sentence descriptive and concise summary of
  the content on the page.
• META Keyword Tags
• Comma separated list of keywords that best
  describe the content on the page

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Effect of Tagging

• Before (1999)
• After (Today)

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Plans for the future

• Dynamic delivered content increasing
• Facilitating third party tools to collect,
  categorize and present information
• Priority keep it user-friendly

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Summary

• Taxonomy is a method of organizing information in
  a meaningful or intuitive way.
• Third party tools can implement and maintain
  taxonomies automatically and dynamically but can
  be pricey.
• Manual categorization based on user need and META
  tagging important until perfect solution
  arrives.

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Resources

• Automated Taxonomy Systems
• Semio - http//www.semio.com
• Autonomy - http//www.autonomy.com
• HiSoftware - http//www.hisoftware.com
• Articles
• Intranet users tackle chaosComputerworld
  Magazine July 24, 2000

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Resources

• http//www.everythingstravel.com/bankone
• Updated Presentation
• Links to resources
• Taxonomy
• Vocabularies
• META tags (Title, Description Keywords)