Bidding for Gold Briefing Workshop

1
Buying Greener in the South East 2006

• Welcome
• Bidding for Gold Briefing Workshop

2
Buying Greener in the South East 2006

• Introductions
• Project Management Team
• Dr Sarah Peace (CIOB) and Tony Myhill (SECBE)
• Project Administrators
• Carolyn Merry (CIOB) and Martin Camilleri (SECBE)
• Marketing
• Nicola Brown (CIOB), Tina McGeachan (SECBE) and
• Krystyna Rzemieniecka (BL)

3
Buying Greener in the South East 2006

• Tony Myhill
• Programme Manager
• South East Centre for the Built Environment

4
Buying Greener in the South East 2006

• On Your Marks
• A Greater South East ESF programme supporting
  the employment skills for the London 2012 Olympic
  Games
• Developed in partnership with the LSC, SEEDA and
  Job Centre Plus

5
Buying Greener in the South East 2006

• Improving the ability of SMEs to compete
  within the Construction sector

6
Buying Greener in the South East 2006

• Improving the ability of SMEs to compete
• within the Construction sector
• Value of project 200,000
• Business Link Solutions lead partner
• CIOB Project Management
• Other partners include CIOB, SECBE

7
Buying Greener in the South East 2006

• Project Overview
• Bidding for Gold will develop and deliver a
  co-ordinated portfolio of skills in procurement
  to SMEs based in the South East working in
  construction and the built environment, enabling
  them to form flexible groups to bid for large
  construction contracts.

8
Buying Greener in the South East 2006

• This project will achieve this by
• Holding a prestigious launch event
• Holding bespoke workshop style training
• Holding networking events
• Allowing participants to have the opportunity
  to
• get to know each other over a period of time
• Providing the participants with the knowledge
• of available contracts

9
Buying Greener in the South East 2006

• Marketing Strategy
• Pre-launch luncheon
• Research and develop lists of target SMEs
• Collate contact list
• Pilot 40 SMEs

10
Buying Greener in the South East 2006

• Market research with key players
• Conduct during key player launch
• Articles in trade press
• Liaise with other institutes
• Refine list to cover all disciplines

11
Buying Greener in the South East 2006

• Raise awareness with key players
• Press release
• Websites
• E-newsletters
• Newsletters

• Presentations
• Fact Sheets
• Promotion at existing events
• Face to face promotion

12
Buying Greener in the South East 2006

• Raise Awareness internally with project
• partners
• Staff briefings and fact sheets
• Sales and branch briefings
• Power point presentation
• Intranet
• Internal newsletter

13
Buying Greener in the South East 2006

• Launch ( and/or two mini launches)
• High Profile
• Target 90 SME attendees plus 40 SME completed
  questionnaires
• Launch event programme
• SME information pack
• Bidding for Gold survey
• Press release
• Webcast

14
Buying Greener in the South East 2006

• Post launch SME engagement
• Workshops
• Networking events
• Bi-monthly newsletter
• Press releases
• Bulk mailings/e-mailings

15
Buying Greener in the South East 2006

• Close event Celebrating success
• Invitations
• Programme
• What next information
• Press release
• Final report
• Dissemination events

16
Buying Greener in the South East 2006

• Questions?