BA329 Merchandising AIS

1
BA329 Merchandising AIS

• Team ZZZ -- Mickey Mouse, Donald Duck, Goofy
• This case involves interview with Jane Doe, the
  Corporate Executive Vice-President for FAO
  Schwartz

2
Overview

• Introduction
• Status
• Objectives
• Analysis
• Recommendations

3
Introduction

• Mickey Mouse -- Sr. Acct. Student, plans to work
  for Arthur Andersen
• Donald Duck -- A Big Quack
• Goofy -- Not good example for Dress for Success
• Maria Alperins Resume

4
Status

• Company Industry
• S-trenghts (internal)
• W-eaknesses (internal)
• O-pportunities (external)
• T-threats (external)

5
Objectives

• Vision (what co. can be)
• Mission (what co. wants to be)
• Objectives (nonmeasurable directions)
• Goals (specific measurable desires)

6
Analysis

• T-echnology (h/w, s/w, n/w, dbms) NOW and THEN
• O-rganization (plans, procedures) NOW and THEN
• P-eople (abilities and training needs) NOW and
  THEN

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Recommendations

• GOOD things they need to continue
• OTHER things they need to stop or change

8
Resource Links

• USF
• AICPA
• YAHOO