MSU PRSSA General Meeting

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MSU PRSSA General Meeting

• Ned S. Hubbell Chapter
• February 17, 2009

Welcome!
Reminder Remember to sign in tonight to receive
Hubbell Points!
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• Please fill out the membership survey and turn it
  in by the end of the meeting
• Also, Dues for Spring Semester are due TONIGHT

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• Interested in attending a Central Michigan PRSA
  lunch?
• Each month, CMPRSA sponsors five PRSSA members to
  attend their general membership seminars free!
  This month, the speaker will discuss the PR
  efforts behind the digital TV transition. The
  lunch will be on Monday, February 23 at 1145 a.m
  at the EL Marriott.
• E-mail Nick Lucido (nicklucido_at_gmail.com) if you
  are interested in attending

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• Noodles and Co. Fundraiser
• Join us

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• Breslin Clean-up
• Sunday, February 22
• Worth 5 Hubbell Points
• If you help with this clean-up, you are
  GUARANTEED a spot on the Chicago trip!

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• UAB Drag Show
• 3 person team to help with Publicity
• See Kristine after the meeting if you are
  interested

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• Franco Public Relations
• Located in the RenCen in Detroit
• Send cover letters and resumes to Michelle
  Zdrodowski at zdrodowski_at_franco.com

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• Bowl for Kids' Sake!
• Do you like bowling? Are you interested in
  helping make a BIG difference in a child's life?
  
• Form a team of coworkers, roommates, friends or
  classmates to help support the biggest
  fundraising event of the year for Big Brothers
  Big Sisters.
• The Bowl for Kids' Sake event takes place on
  April 24th in St. Johns, May 1 in Owosso, May 7
  8 in Lansing
• To sign up visit www.bbbs.org/bfks09
• If you have any questions please contact Aubrey
  Zimmerman at aubrey.zimmerman_at_bbbs.org

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• Big Brothers Big Sisters
• If you're interested in helping plan the
  publicity for the Bowl for Kids' Sake event this
  spring please sign up at the end of the meeting
  with Aubrey Zimmerman.
• The next BFKS meeting for you to attend is on
  Thursday, February 26th at 6 p.m. at the Big
  Brothers Big Sisters office in Lansing.

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• WAE
• Anyone interested in Entertainment PR should take
  advantage of the opportunity to work with an
  up-and-coming hip hop artist, Khary Frazier.
• Aubrey is looking for a partner to help while
  she's gone this summer.
• If you are interested in helping on a committee,
  contact Aubrey Zimmerman at zimme165_at_msu.edu

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• Great job on PR Links for those who participated!
  
• Special thanks to the Alumni Relations Committee
  
• Lisa Atufunwa, Christina Capoferi,
• Nate Erickson, Katie Heck, Melissa Klusek,
• Nick Lucido, Ragina Smith and Lisa Thompson!

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• Chicago firm tours will be
• Friday, April 3
• Keep the date in mind as details will be
  available soon. Spaces are limited!

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• Have you checked the MSU PRSSA job bank or
  National Job Center lately?
• Looking for a job or internship? What are you
  waiting for?

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• Death Cab For Cutie Marketing Meeting
• Sunday, February 22 at 1 p.m. in G-7 Holden Hall
• Bring creativity to the table and let's sell this
  concert out!

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• National Organ Donor Competition
• This is a national Bateman-like competition
  implementing a public relations campaign.
• Want to join the team?
• Interviews will be held on Friday, February 27
  from 2 p.m. to 5 p.m.
• Sign up today for an interview slot. Interviews
  will be approx. 20 minutes each.

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• Diversity Sub Committee
• Be a part of PRSSA history
• Meet Jenni at the end of this meeting to figure
  out a meeting time!
• We will be outlining the basis for this group,
  the functionality of this group as well as the
  terms of membership into this group

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• Sign up to work on the BREATHE campaign
• JBA needs YOU to help come up with innovative PR
  techniques to revamp the BREATHE campaign
• Brainstorming session SOON
• Sign up after meeting!!!!!

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• Hubbell Connections
• Start thinking about next year!
• Do YOU want to be apart of HC?
• HC will be looking to add additional Executive
  Positions
• Full time Account Execs
• Apply today, interviews will be toward the end of
  the semester
• www.msuprssa.org or hubbellconnections_at_gmail.com

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• Relay for Life
• We need creative thinkers to help raise money for
  our team!
• See Angela at the end of the meeting or email her
  at minicuc1_at_msu.edu

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• Youtube.com/MSUPRSSA
• New videos are up at http//www.youtube.com/msuprs
  sa

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• Welcome Sarah Siewert from Governor's Council on
  Physical Fitness
• PR 101

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• Welcome Kelly Rossman from
• The Rossman Group
• Forming a Communication Plan

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8 Step Approach to Strategic Public Relations
Planning and Action
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1. Background/Situation Analysis

• Who is the client?
• Where does the client stand today?
• Why is the client seeking public relations
  services?
• Does The Rossman Group understand the client?

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2. Goals Objectives

• What are the clients goals?
• What are the clients objectives?

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3. Research

• What quantitative and qualitative research needs
  to be done to help us complete and execute the
  plan and help us achieve the goals and
  objectives?

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4. Target Audience

• Who are the key internal and external target
  audiences that must be reached to achieve the
  goals and objectives?

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5. Messages

• What key and secondary messages will best
  motivate target audiences to take the actions we
  want them to take?

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6. Proof Points

• What anecdotes, statistics and other facts
  support the key messages and position the client
  in the best possible way?

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7. Communication Tools

• What communications tools or products can best
  deliver the messages and proof points to the key
  internal and external target audiences?

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8. Evaluation

• What mechanisms can be put in place to measure
  whether goals and objectives are being achieved?

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10 Cs of Communication

• No matter who you want to reach, make sure you
  review this checklist before you start your
  communication strategy.

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10 Cs of Communication

• 1. Credibility
• Is your messenger credible is he or she a
  trusted and respected source of information
  with your audience?
• 2. Context
• Is your message in context with reality and the
  environment in which your audience is located? 
• 3. Content
• Is your message relevant to your audience? Are
  they interested?
• 4. Clarity
• Is your message simple and straightforward?
• How far will it travel and how long will it
  last? 
• 5. Continuity and Consistency
• Repeat your message for audience penetration.

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10 Cs of Communication

• 6. Channels
• What channels/tools of communication are you
  using?
• What value are they to your audience?
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• Customer Benefits
• Whats In It For Me? (WIFM)
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• Caring, Compassion and Concern
• Does your audience know that you care?
• 9. Capability of Audience
• Is your audience capable of understanding the
  message?
• Will they take the time to listen/read/watch it?
•  
• 10. Call to Action
• What is your audience supposed to do now?

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• Next Chapter Meeting
• March 3, 2009
• 7 p.m. 115 Int. Center
• Make sure you signed in tonight to get your
  Hubbell Points!!
• See you then!