Media Convergence

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Media Convergence

• Marja Heinonen
• 3.9.-17.10.2008

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• ...these multiple forms of media convergence are
  leading us toward a digital reneissance - a
  period of transition and transformation that will
  affect all aspects of our lives.
• Henry Jenkins, 2001

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• ...refers to removal of entry barriers at various
  intersections of media technologies, industries,
  content and audiences. The course provides an
  introduction to this ongoing process. It covers
  conceptual and technological histories, different
  forms of convergence and gives analytical tools
  for studying media convergence.

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Divergence
Contents
Situation
Tool
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(No Transcript)
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CONVERGENCE
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...by Wikipedia

• Media convergence refers to the removal of entry
  barriers across the IT, telecoms, media and
  consumer electronics industries, creating one
  large 'converged' industry

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Convergence
LähdeIC World/Siemens
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Convergence by Henry Jenkins

• technology convergence
• economic convergence
• social or organic convergence
• cultural convergence
• Convergence? I Diverge (http//web.mit.edu/cms/Peo
  ple/henry3/converge.pdf)

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Multi-tasking reality
When Mainly Watching TV
When Mainly Using the Internet
Base All Belgium internet users
Base All Belgium TV Viewers
Source EIAA, Belgium results 2005
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Storytelling or Presentation Convergence

• New ways of telling the story are emerging
• Use more than just audio, video or text
• Readers/Viewers can participate
• Unlimited space to tell the story
• Non-linear structure

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...trends in media by Murdock

• the convergence of cultural forms
• the convergence of communicatios systems
• the convergence of corporate ownership
• Graham Murdock. 2000.

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Lessons from history I

• New media changes the existing media
• (Becker Schoenbach 1989, Comstock 1982)

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Lessons from history II

• Not a single old media has disappeared
• (Lerg 1981, Riepl 1913, DimmickRothenbuhler
  1984, McCombs 1972, McCombs Eyal 1980)

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Lessons from history III

• People are afraid of and resist new media
• (Wartella Reeves 1983)

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Lessons from history IV

• In a long run a single media can make the
  difference in the society.
• (Becker Schoenbach 1989)

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Future of Media
Future Exploration Network
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THANK YOU! marja.heinonen_at_ilonaconsulting.com