Richmond Towers Communications Vision, Values and Personality

1
Richmond TowersCommunicationsVision, Values
and Personality
2
WHAT IS AN AGENCY VISION?

• The things that drive and define our collective
  and individual decisions and actions
• What all the people in the Agency have agreed we
  want to be

3
OUR VISION

• TO BE HIGHLY COMPETITIVE
• To maximise our resources everyone counts!
• To constantly outthink and outperform our
  competitors
• To continually better ourselves for the benefit
  of our clients and the agency
• To take examples of good practise from all areas
  and communicate and apply across the agency

4
OUR VISION

• TO MAKE A POSITIVE DIFFERENCE TO EVERYBODY WE
  DEAL WITH
• To go the extra mile to deliver additional value
  and benefits to our clients and other partners
• To always look for the best way to do things for
  each client on an individual basis

5
OUR VISION

• TO ACT LIKE THE AGENCY WE WANT TO BE
• To always act like a leading agency with clients
  that we are proud to represent
• To effectively plan for the long term
• To always exceed expectations with dynamism and
  energy

6
OUR VISION

• TO INVEST IN OUR PEOPLE
• To have the right processes, support and outlook
  to help our people do their job to the best of
  their ability and nurture them to develop to
  their full potential

7
OUR VISION

• Our vision is primarily externally focussed and
  mainly relates to the reputation and image of the
  agency with existing and potential stakeholders
• The aspect of our vision that is internally
  focussed is Investment in People
• Our ability and desire to invest in people is
  directly influenced by how successful we are in
  achieving our vision, and their contribution
  towards this.

8
OUR VALUES AND PERSONALITY

• To help achieve our Vision , we need to establish
  whether individuals are
• Living up to our VALUES
• Reflecting our desired PERSONALITY

9
WHAT ARE VALUES?

• The understanding and commitments that underpin
  our behaviour and relationships

10
OUR VALUES

• I TREAT THIS AS MY BUSINESS
• I am an entrepreneur focussed on the success of
  my business
• I CREATE OPPORTUNITIES
• I make things happen
• I continually look for ways to do things better
• I am not afraid to take things on
• I DO WHAT I SAY
• If I say I will do something, I will do it
• If I start something, I will finish it. If I
  cant finish myself, I will make sure that it
  gets done

11
OUR VALUES

• I AM TRUE TO MYSELF AND MY COLLEAGUES
• I recognise that teamwork is essential to the
  success of the agency, our clients and me I am
  an enthusiastic team player
• I support my colleagues in all areas
• If I feel strongly about something, I make my
  feelings known and stand up for what I believe in
• Once a decision is made, I commit 100 to making
  it work
• I recognise the impact of my actions on others
• I recognise that honesty, integrity and mutual
  respect underpin all the shared values that we
  have

12
OUR VALUES

• I AM IN THE PR BUSINESS
• I work hard but I also enjoy my job, have fun and
  take all possible steps to ensure that others do
  too

13
WHAT IS OUR PERSONALITY?

• What we do and say, the way we do and say it and
  how we look
• A collective personality is like being good
  citizens it reflects our shared beliefs and
  values, but does not compromise individuality

14
OUR PERSONALITY

• WE ARE DYNAMIC AND FORWARD THINKING
• We push ourselves, our clients and our partners
• We dont accept mediocrity
• We keep looking for ways to overtake and stay
  ahead of our competitors
• We encourage and actively seek new thinking and
  approaches
• We are enthusiastic about everything we do and
  always strive to exceed expectations

15
OUR PERSONALITY

• WE DO THINGS WITH FLAIR AND ENERGY
• We find the most creative and original solutions
  to opportunities and problems
• We are not afraid to take the riskier option if
  we believe in it

16
OUR PERSONALITY

• WE ARE FLEXIBLE AND OPEN MINDED
• We embrace change
• We listen to new ideas and ways of doing things
• We value input from diverse sources
• We never accept convention for a reason for
  rejecting an idea

17
ONLY WORDS?

• If these things are a crucial part of making the
  agency what we want it to be, we must be able to
  evaluate whether people are living up to our
  values and demonstrating these personality traits
• Our competencies matrix contains elements of our
  values and personality, so they are desired
  attributes for every position and role within the
  Agency
• More than this, evidence of having lived up to
  our values and personality should be recognised,
  and directly benefit career prospects
• Therefore evaluation of values and personality is
  also built into regular one to one/personal
  career development sessions and biannual
  appraisals of past performance