Who is Firemint

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(No Transcript)
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Who is Firemint?

• Firemint is a game development company based in
  Melbourne, Australia.
• Top quality AAA mobile developer
• 20 full time staff
• 14 completed titles including Madden 07 and Need
  For Speed Most Wanted
• Recent Accolades
• Winner of IGN Best of E3 Wireless Best Sports
  Game award
• Winner of AGDC Best Start-up award
• Winner of AGDC Best Mobile Game award
• Finalist AGDC Best Game of 2005

Every Firemint title reviewed has attained a
score of 80 or more
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Under Development at Firemint

• Mega Monster
• Film Victoria funded 3D game prototype
• First Eleven Soccer / Football
• Self funded 3D Soccer title
• Rally Championship
• Self funded 3D rally game
• Richmotion
• Film Victoria and self funded rich media
  technology

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Mobile Games Industry

• Retailers
• Telecommunications companies (Telcos)
• Web and WAP portals
• Distributors
• Various aggregators
• Publishers
• Traditional games publishers
• Mobile specific publishers
• Developers
• Independents, publisher owned
• Porting, Testing, localization
• Various specialist service providers
• Technology and service providers
• Development tools, Deck providers, SMS and MMS
  gateways

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Basics of Mobile Game deals

• Publishers, Developers, Telcos and brand holders
  form the current ecosystem
• Publishers are happy to finance anything they
  believe in, but will be very selective and will
  want ROI (Return On Investment). They will need
  to see a playable.
• Developers will want their costs and profit
  margins covered, usually with some upside also.
• Publishers and Developers are both essential to
  the process and will offer their services for the
  right deal.
• Brand holders license rights to their brand for a
  share of revenue and often an upfront payment
  depending on the value of the brand.

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Innovation in mobile gaming

• Technical innovation
• Multiplayer and network components
• Location based gaming
• 3D graphics
• Community features
• Creative innovation
• New genres appropriate to the mobile phone
• Innovative game design
• Innovative marketing
• Community features
• Most companies have specific budgets or product
  slots available for innovation
• Easier not to innovate creatively and technically
  at the same time!

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What is in the future

• More powerful handsets better screens, more
  memory, more performance
• New features Hard Drives, GPS, Wi-Fi, VOIP,
  Streaming Video, mobile TV
• Massive handset growth in India and China
• Maturation of Western mobile content market and
  channels
• Cheaper data access
• New revenue models, particularly advertising and
  promotion
• Better tools and technology
• Age of market broadening

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General advice

• Play lots of games
• Play lots of mobile games
• Toy around with as many different handsets as you
  can
• Test your idea for technical feasibility
• Try purchasing a mobile game or other mobile
  software product
• Test your value proposition on your target market

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Company Details
Ronald Haupt Senior Producer ronald.haupt_at_firemint
.com
Kynan Woodman Technical Director kynan.woodman_at_fir
emint.com
Firemint Game Development Warehouse 5, 41 Rose
Street Richmond, Vic 3121 Australia Tel 61
(0)3 9421 2292 Web www.firemint.com

• Robert Murray
• CEO
• rob.murray_at_firemint.com
• Mobile [phone]

Firemint is a Registered Australian Trademark
and trading name of ndWare Pty Ltd. ndWare (dba
Firemint) is a proprietary Australian Company
limited by shares. Registrar is Australian
Securities and Investments Commission
www.asic.gov.au. Registered address is as above.
ACN (Australian Company Number) 090 946 599