Media Literacy

1
Media Literacy

• Media Literacy is the ability to analyze,
  evaluate and create media.

2
Media Literacy

• Fundamental Concepts About Media Messages
• Basic
• Media construct our culture.
• http//www.youtube.com/watch?v690HqDSBRVs
  (1955)
• http//www.youtube.com/watch?vIKbxMIWCto0 (dog)
• (Homer - 25)

3
Media Literacy

• Fundamental Concepts About Media Messages,
  contd
• Basic
• Media messages affect our thoughts, attitudes and
  actions.
• http//www.youtube.com/watch?vBXXgBU_bS7A
• (love)
• Media use the language of persuasion.
• (FedEx - 16)
• (Buy Nothing - 6)

4
Media Literacy

• Fundamental Concepts About Media Messages,
  contd
• Basic
• Media construct fantasy worlds.
• (Disney - 12)
• (King James)
• Media messages contain texts and subtexts.
• (Faith)

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8
Media Literacy

• Fundamental Concepts About Media Messages,
  contd
• Basic
• No one tells the whole story.
• http//www.youtube.com/watch?vrFI5K0l8Nn4
  (corona white)
• http//www.youtube.com/watch?vmhJ_Gp4YFUA (Lite
  Buster)
• (Energizer Bunny - 15)

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Media Literacy

• Fundamental Concepts About Media Messages,
  contd
• Basic
• Individuals construct their own meanings from
  media.
• Media messages can be decoded.
• Media literate youth and adults are active
  consumers of media.
• How do these concepts relate to our previous
  unit, Interpersonal Communications?

10
Media Literacy

• Fundamental Concepts About Media Messages,
  contd
• Intermediate
• The human brain processes images differently than
  words. (PSA Use both sides of the brain.)
• We process time-based media differently than
  static media.
• Media are most powerful when they operate on an
  emotional level. (Keep in mind when creating
  your PSA.)
• Media messages can be manipulated to enhance
  emotional impact.
• How does this concept relate to our previous
  unit, Interpersonal Communications?