TVU Networks Broadband Television Platform

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TVU NetworksBroadband Television Platform

• May 5, 2008
• Dan Lofgren
• VP Product Management

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TVU Networks

• Established October 2005
• Founder Paul Shen
• creator of CherryPicker
• author of Cue-tones
• developed HDTV standards
• chairman of MPEG4 Syntax Group
• Headquarters Mountain View, CA
• Engineering Shanghai, China
• Sales offices New York and Boston
• Developed core real time P2P technology and
  complete broadband TV platform
• First to deliver P2P synchronized live video
  transmission technology
• First to deliver automatic cue-tone based
  real-time in-stream ad insertion
• Began Beta in May 2006
• 300 TV channels and 18 million users to date

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End-to-End Broadband TV Platform
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Proven Technology

• Real-Time Packet Replication (RPR)
• Synchronized Live TV
• Scalable
• High-quality
• Secure
• Integrated solution for commercial TV
  broadcasters
• Pre-roll/in-content ads
• Subscription/pay-per-view
• Billing, payment, and reporting tools
• Geo-blocking
• Scheduling
• Quality of Service metrics

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Business Model

• Broadcasters put up channels
• TVU monetizes with ads and subscriptions/pay-per
  view
• TVU shares revenue with broadcasters

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Advertising

• Beyond pre-rolls first cue-tone based automatic
  real-time targeted ad insertion solution
• Revenue sharing with broadcasters.
• Revenue optimization broadcaster can sell ads in
  its main market and allow TVU to sell in other
  markets.
• High ad acceptance by viewers

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You can pay millions to put your channels up on a
satellite. Or you can call TVU.
TVU
TVUBroadcast BD1000
TVU networks the new TV. Live on the Internet.
1.650.969.6732 www.tvunetworks.com
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Value Proposition to Broadcasters
24/7 Broadband TV Monetization Platform
Large Global Audience
Content Owner
Low Cost Distribution
Maximum Control
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Rapid Deployment
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Partners

• HP
• Star TV (News Corp)
• Turner (Time Warner)
• Mediacorp (Singapore)
• Dolby / Cinea
• Telemundo
• LA TV
• BlueHighwaysTV
• Eye Music Network
• MAV TV
• TV5 (India)
• TV9 (India)
• ETTV (Taiwan)

• Niche Channels
• StarGamesTV (sports)
• GOD TV (faith)
• Black Belt TV (sports)
• Australian Christian Channel
• The Auto Channel (sports)
• Ann Liguori (news)
• Nostalgia TV (classics)
• Somagirls.tv (news)
• Fun Little Movies (fun)
• Omni Broadcast Network (classics)
• NE Angling TV (sports)
• Dad Labs (lifestyle)
• WGAYTV (lifestyle)
• Wildwave (music)
• Planetx TV (sports)

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Viewer Success Models

• Sports fans
• Emigres and travelers
• PC TV
• Niche content

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The TVU Community
18m Downloads
4.5m uniques per Month
150,000 simultaneous Viewers on a single channel
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Summary

• Complete integrated broadband TV platform
• Large global audience
• Low cost uses a real-time peer-to-peer network
• Rights management geo-filtering and scheduling
• Optimized revenue use ads and/or
  subscriptions/pay-per-view
• Automatic in-content ad insertion
• Rapid deployment plug-n-play broadcast appliance