Which new ecosystem will emerge from mobile Internet

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Which new ecosystemwill emergefrom mobile
Internet?

• Claes Odman

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film
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Communication has changed
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US ecommerce salesgrew 11 in 2008. Despite the
recession.
20 of all internetusers are Chinese
Broadband will boostEU economy by 850b by 2015
This generationwill neverown a fixed phone
Communication has changed Everywhere!
1.5 billioninternet usersworldwide.
1.4 billionviews on YouTubeevery week
Real-time market pricesenable farmers to choose
the mostprofitable marketplace
The mobile connectsthem to the widerworld for
the first time.
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when I was young, I did NOT have

• this choice of energy soda

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when I was young, I did NOT have

• 91 magazines about Lifestyle Trends
• 66 magazines about Family Life

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when I was young, I did NOT have

• this many tv channels to choose from

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global outlook towards 2020
Powershift
Digitalnatives
ICT forcompetitiveness
Marketdrivers
Search forvalue
Climateconcerns
Everythingconnected
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multimedia marketplaceLarge industries coming
together
Facebook Over 250 million active users 30
million mobile users People that use Facebook on
their mobile devices are almost 50 more active
on Facebook than non-mobile users. Source
www.facebook.com
World of Warcraft More than 11 million players
worldwide Turnover of over 1 billion Source
www.wikipedia.org
21 million program downloads on BBC iPlayer in
april 2009 Source www.brandrepublic.com
TodayNumber of SMS sent and received each day
exceeds the population of the earth.More than 18
billion SMS sent during Chinese New Year
Right now Over 4,000,000,000 mobile phone users
Right now Over 1,000,000,000 Internet users
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changing norms

• If I've been to sleep and dont have at least
  four messages when I wake up,I feel no one loves
  me

• Consumer Lab insights
• BrandS Everywhere
• Download overload
• Phones more important
• Rich Communication

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multitasking

• 40 hours of activity in average per day
• There is a clear trend of increasing multitasking
  behavior
• While using the Internet and mobile phone, the
  average user engages in almost two parallel
  activities

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search for value, innovation and growth
Applications
Media
Utilities
Public
networked
Travel
Home
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providing added value to customersusing telecom
assets
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Volvo ocean race
SEAMLESS MEDIA CONSUMPTION ANYTIME, ANYWHERE, ANY
SCREEN NEVER LEAVE THE RACE Get updated! SMS
race to 46 737 49 49 49 or
enterhttp//m.volvooceanrace.org on your
phone http//www.twitter.com/volvo_oceanrace
Live video from the boats Any camera angle
Experience the race in true 3D HD
Immersive gaming Race againstthe
championsvirtually
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fifa mobile service
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players and partners
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players and partners
players and partners
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Supporting operators

• Social networking
• Richer communication across any screen
• Business Communications

• Branding
• Ease of use
• Speed and experience
• Advertising

• Brokering
• Location presence
• Authentification
• New Business Model

• Television
• Other Media
• Utilities
• Travel transport

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