It must change: creating value in a network environment

1
It must changecreating value in a network
environment

• Lorcan Dempsey
• CSU Libraries Conference
• Fort Collins
• Library renaissance perspectives for the digital
  age
• 24 October 2006

2
Overview
3
The web came
Regardless of these advances, many library
websites continue to replicate the physical and
functional organization of the traditional
library. Web-based access to services has
evolved as a thin veneer over library technical
infrastructures that were designed to support
traditional library services. As such, library
websites are typically organized around library
functions (interlibrary loan, circulation,
reference) or existing information stores (the
card catalog, print indexes).
Krisellen Maloney
4
The web came inside

• Then
• We can no longer expect people to come into the
  library.
• Now
• We can no longer expect people to come to the
  library website.

5

• Thinking about uses
• Thinking about provision

Structural changes in new environment
require
rethinking how we do things.
6
The web is inside?

• netWorkflow
• A web multiple paths and interfaces
• Disclosure vs discovery
• Supporting asset management
• The long tail
• Moving to the network level

7
Networkflow
Libraries serve research, learning and personal
development. The focus should be on how the
network is changing research, learning and
personal practices, and how libraries respond.
Not on internal library operations and
technologies. People used to build their
workflow around the library. Now the library
needs to build its services around peoples
workflow. People have their own favorite tools,
techniques and services.
8

• Gather create - share

Raymond Yee
URL is currency
9
Zotero
10
(No Transcript)
11
University of Minnesota http//www.lib.umn.edu/abo
ut/mellon/KM20JStor20Presentation.pps
12
(No Transcript)
13
Netvibes, onfolio, my yahoo, myspace, RSS
aggregator,
Self assembled digital identity
Prefabricated (e.g. CMS)
Database gt website gt workflow
14
Multiple paths and interfaces

• No single site is the sole focus of a users
  attention
• The network is the focus of attention.
• The library needs to be in multiple places, in
  the flow.

15
Google scholar
16
Virginia Tech resolver
17
(No Transcript)
18
(No Transcript)
19
(No Transcript)
20
(No Transcript)
21
(No Transcript)
22
(No Transcript)
23
(No Transcript)
24
Innovative Uses of Metasearch Rethinking
Metasearch for a Better User Experience David
Lindahl Jeff Suszczynski, U Rochester

• 2 clicks to full-text
• Integrate find articles service with other
  services
• Variety of pathways
• Metasearch appropriate databases from course pages

25

• Webtops
• Course pages
• Course management system
• Citation managers
• Social bookmarking

• URL
• RSS
• OpenURL
• Remix web services

26
Disclosure and discovery

• How do people discover materials of interest?
• Search engines and other web resources
• Bibliographic/citation chaining
• Colleagues/Friends.
• DEFF report people turn to library to retrieve
  materials not to find them.
• If discovery is limited at the library, can we
  disclose library resources in the places where
  discovery happens?

User expectations and requirements in relation to
the hybrid library. http//www.deff.dk/content.as
px?itemguidB8D2E65C-665F-48E7-A60B-5C10762F88E4
27
Chris Beckett http//www.scholinfo.com/presentati
ons/2006/8/10/the-new-world-order-in-collection-de
velopment-the-commercial-perspective.html
28
(No Transcript)
29
(No Transcript)
30
(No Transcript)
31
Supporting asset management

• Insitutional assets
• Creation to curation

• Support for gather, create share

32
OCLC adaptation of Liz Lyon
33

• Local history
• Institutional websites (curricula, course
  calendars, annual reports, )
• Ingest and persistently manage websites of
  interest to courses, etc.
• Materials cited in institutional papers
• Special collections.
• Digital archives of faculty.

• Institutional repository
• Learning materials
• Data curation
• ePrints

A growing archival perspective
34

• Provenance
• Evidential integrity
• Citability
• Versions

35
Aggregate supply aggregate demandLong tail
Library Inventory
20 head
80 long tail
Libraries aggregate supply at the local
level About the only places you could explore
outside the mainstream were the library and the
comic book shop. Chris Anderson, The
Long Tail
36
URL is the currency of the web
37
The long tail
Systemwide efficiences

• Aggregation of supply
• Unified discovery
• Low transaction costs
• Aggregation of demand

Impact?
38
Libraries and the long tail dynamic

• Aggregate demand?
• 20 of collection accounted for 90 of use
• (2 research libraries over 4 years)

• Aggregate supply?
• 1.7 of circulations are ILLs
• (60 of aggregate G5 collection owned by one
  library only)

39

• Aggregate supply
• Integrated discovery to delivery of materials
• Integrated discovery
• Resolution
• ILL, POD, access to circulation
• Speedy predictable delivery

• Aggregate demand
• In the flow syndicate data and services to where
  people are
• Google
• Worldcat
• Project into course management systems
• Be downstream from major web services
• Move to a higher level
• E.g. Ohiolink

40
Moving to the network level
In the lone houses and very small villages which
are scattered about in so desert a country as
the Highlands of Scotland, every farmer must be
butcher, baker and brewer for his own
family. Adam Smith
41
Trajectory

• Then
• Cataloging resource sharing
• AI and e-Journals
• Collections
• Now
• Create value for users in increasingly complex
  environment
• More will move to shared network environment.

42
Multilevel approach to

• Collections
• Shared offsite storage
• Aggregate and analyse digital collections
• Institutional repository
• Digital storage and preservation
• Social and consumer environments
• Social networking services tagging, reviews,
  recommendations
• Share mobilizing approaches
• Virtual reference

• D2D
• Consolidated discovery
• Knowledge base
• Resolution - Service routing fulfillment
• Business intelligence
• Synthesize and mobilize shared usage data
• Recommendation, management decisions
• Digitization and offsite storage

43
Insanity is doing more of what you are already
doing and expecting a different result. Newt
Gingrich quoting Albert Einstein!
44
The web is inside?
Networkflow
The long tail
Supporting asset management
Discovery to disclosure
A web multiple paths
Moving to the network level