Sergey Myasoedov

1
Sergey Myasoedov

• Custom-Driven MBA
• Meeting the Crisis Time Challenge
• London May 2009

2
How do we manage expectations?(BMW present
story)
3
Shaping the Dream

• Make admission process more robust (discounts,
  competitions, campaigns, etc.)
• New media search
• Lego-Type programs
• Internet continuous quality improvement
• Alumni
• Up and Down price strategy?

4
Revision of the basics

• Open house first impression
• Program specialization and accurate positioning
• Curriculum
• Teaching quality
• Business Masters participation
• Tacit effect of business school experience
• Career support

5
Will the programs become more Globally driven?

• In search of new umbrella brands
• Does the foreign experience work in
• Other typical problems of cooperation
• Good luck