Challenging the Assumptions of Legacy Librarianship

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Your HostsHow We See Ourselves
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And How You May See Us By the End of this Webinar
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Legacy Librarianship
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AssumptionPatrons Arent Capableof Finding
the Good Stuff on Their Own
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Self-Service
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Insurance agents
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Neighborhood pharmacists
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And librarians
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What sources have you used?
Sources 2005 Perceptions report 2007 Sharing,
Privacy and Trust report
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Comparing Librariesto Search Engines
Source Perceptions report
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Comparing Libraries to Search Engines
Source Perceptions report
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Trustworthiness of Information
Source Perceptions report
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How Does the Library Add Value to Self-service
Information Seeking?
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Enhanced Discoverability

• Engines, not OPACs
• Engines, not databases
• RSS
• Digitization
• Captioning
• Text/IM/microformats
• Contributions to non-
• library sites sources

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Recombinant Resources

• Mainstream data formats
• Easy import/export/snip
• Toolbars, gadgets, widgets, APIs
• Institutional and civilian-defined tags

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100 Floating Collections
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Emphasis on Abundance

• Demand-based resource allocation
• Fast, convenient delivery
• Minimal rationing
• Appeal factor

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AssumptionOne-on-One Assistance Is Our Most
Valuable Offering
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Comparing Librarians to Search Engines
Adapted from Perceptions of Libraries and
Information Resources (OCLC, 2005)
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The Decline and Fall of the Expert
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How Can We Highlight and Reinforce Librarians
Status as Professionals?
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Dispatched Service

• Centrally located desk(s)
• Staffed by non-librarian dispatcher
• Dispatcher matches question to the best person to
  handle it
• Librarians work on call
• Tech staff work on call
• Work to completion with
• each person

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Upselling

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Re-animating Reference

• Research
• Check Your Work
• Learning specialists
• Community specialists
• Outreach

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Assumption Detailed Rules, Procedures, and
Standards Ensure Excellent Service
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What Advice Would You Give the Library?

• Be more pleasant to people
• Make the atmosphere
• not so clinical
• Relax a bit on the
• restrictions
• Lighten up!
• Stop making it feel so much like church!

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How Can We Empower Staff to Apply Judgment, Not
Just Rules?
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Think More About Building Relationships and
Less About Winning Arguments
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Success Insurance

• Minimal gate-keeping
• Fewer, simpler rules
• Presumption of innocence
• Appreciative inquiry
• No victims

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AssumptionThe Internet Is Just One More
Information Resource
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Sharing, Privacy and Trust in Our Networked World
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Rise of Social Networking
Adapted from Sharing, Privacy and Trust in Our
Networked World (OCLC, 2007).
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And of Social Media
Adapted from Sharing, Privacy and Trust in Our
Networked World (OCLC, 2007).
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Social Networking Spaces Why We Go There
Ages 14-21 My friends use the same site 80 The
website is fun 56 To network or meet new
people 39 Ages 22-49 My friends use the same
site 63 The website is fun 40 To network or
meet new people 39 Ages 50 My friends use the
same site 40 To be part of a group or
community 38 The website is useful 33
Adapted from Sharing, Privacy and Trust in Our
Networked World (OCLC, 2007).
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Were Early Adopters
Adapted from Sharing, Privacy and Trust in Our
Networked World (OCLC, 2007).
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Were Pretty Much Geeks
Adapted from Sharing, Privacy and Trust in Our
Networked World (OCLC, 2007).
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Were Pretty Much Geeks Sometimes
Adapted from Sharing, Privacy and Trust in Our
Networked World (OCLC, 2007).
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How Can the Library Use the Internet to Build
Community?
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Adopting New Technology as a Tacticvs.Exploi
ting New Technology as a Strategy
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Connect Readers
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Social Information Discovery
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AssumptionCivilians Recognize and Value Library
Confidentiality
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PrivacyCivilians Versus Librarians 1
Adapted from Sharing, Privacy and Trust in Our
Networked World (OCLC, 2007).
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PrivacyCivilians Versus Librarians 2
Adapted from Sharing, Privacy and Trust in Our
Networked World (OCLC, 2007).
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Sharing on SocialNetworking Sites
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70
60
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10
0
Subjectsof interest
Birthday
Personality attributes
Lastname
Sexualpreference
Books read
Self-published
Telephonenumber
Health information
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How Can We Use the Data We Already Collect?
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Real-Time Activities Buzz

• Live circulation activity, e.g. Yorba Linda PL
  book feed
• Todays hot topics
• Live program excerpts
• New titles just in
• Wireless strength
• Parking cam

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Evidence-Based Planning and Marketing

• Design for most common situations
• Community segments/profiles
• Reports framed to match stakeholder (civilian)
  agendas
• Collaboration based on audiences shared with
  non-library partners

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AssumptionTo Use the Library Is to Love The
Library
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OCLCs Newest Reporton Advocacy and Funding
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There Is No CorrelationBetween Library Use and
Library Support
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The love-hate continuum
Kathy Sierra Creating Passionate Users
http//tinyurl.com/bkbtk
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Effective Positioning

• Transformation NOT information
• Infrastructure NOT institution
• Necessity NOT nice to have
• Future NOT past
• Return on investment NOT altruism

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How Can We Strengthen Peoples Support for the
Library?
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Who Are Your People?
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Grassroots Constituency/Coalition Building
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Library as a Tool for Self-Actualization
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Passionate Librarians
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AssumptionWe Need to Educate These People
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How can we contribute to civilians quality of
life, work, and learning on their terms?
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Thank You for Joining Us!

• George Needham, OCLC
• needhamg_at_oclc.org
• Joan Frye Williams, Consultant
• joan_at_jfwilliams.com
• Listen to our podcasts at http//feeds.feedburner.
  com/InfoblogGeorgeAndJoan

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