New Solutions for Retail

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New Solutions for Retail OfficesFrom CFI
Fluorescent

• Karine Vézina
• September 14th, 2009

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New Solutions
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Good Lighting Sells
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The 4 Goals of Retail Lighting

• 1. Attract the customer
• 2. Evaluate merchandise
• 3. Facilitate sales
• 4. Reduce operation costs.

High-performance luminaires vs. Total cost of
ownership
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GO4
GO4 the Greenest White Parabolic
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Applications
GO4 GO4 Retro
Regular Installations
GO4

• Offices
• Retail
• Schools

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Macys Business Case

• Brand-right lighting concept to its stores
• Existing semi-specular parabolic 2x2 fixtures
  received new white parabolic louvers
• Transforming the ceiling plane from dark to light
• Install from below fixtures
• Minimal dollars.
• Dramatic before-and-after contrast.

Source A. Laughead-Riese, Sr Lighting Designer
for Macys, Lighting Americas Department
Store, LDA, 37, 11
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GO4 Comfort
GO4 GO4 Retro

• No dark ceiling plane
• No sharp cut-off on walls
• No cave effect
• Low brightness
• VCP of gt70

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GO4 Efficiency
GO4 GO4 Retro

• 2' x 4' two lamp T8 32 W 85.9
• 2' x 2' two lamp T8 17 W 80.8
• 1' x 4' two lamp T8 32 W 78.7

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GO4 Energy Savings
GO4 GO4 Retro

• Decrease your customer current energy bill by as
  much as 65

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Additional Features
GO4

• 94 Reflective flat white louver
• Miro aluminum reflector
• One-piece housing construction
• 5 Deep body
• Emission free powder coating
• No light leak around louver
• Ballast standard disconnect
• Safe handling
• 18 Gauge steel hinges
• Black housing
• Spring loaded rooster head latches
• Green packaging

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GO4 Retro
GO4 (Retro) Easy Installation
GO4 Retro Louver
GO4 Retro Power Tray
GO4 Retro End Adaptor (2)
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GO4 Retro
Clearances Required
20 21/65 MINIMUM
4 3/8 MINIMUM
3 MINIMUM
20 7/8 MINIMUM
3/4 MINIMUM
22 3/4 MINIMUM
25/32 MINIMUM
46 1/4 MINIMUM 2X4 22 1/4 MINIMUM 2X2
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GO4 Retro
15-Minute Installation Kit
? Remove all existing components of the previous
fixture, leaving only the body. Place the GO4
Retro End Adaptors between the base of the
fixture and the T-Bar.
? Secure the GO4 Retro End Adaptors in place.
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GO4 Retro
? Lift GO4 Retro Power Tray into place.
? Hang GO4 Retro Power Tray on tab and slot.
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GO4 Retro
? Using the ballast disconnect supplied, make
power connections and ground connection to body.
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GO4 Retro
? Raise GO4 Retro Power Tray into position.
? Slide GO4 Retro Power Tray into brackets on End
Adaptors.
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GO4 Retro
? Slide the telescoping end of the GO4 Retro
Power Tray into place. Tighten the screws of the
Power Tray.
? Insert Louver pins into the louver slots of the
GO4 Retro End Adaptors.
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GO4 Retro
The installation of the GO4 Retro is complete.
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Ordering Logic
GO4

• GO4

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Ordering Logic
GO4 Retro

• GO4 Retro

Extended warranty possible with Philips lamp and
ballast.
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Marketing Tools

• Electronic brochure
• Spec sheets
• Price List
• IES files Genesys
• Whats new
• Instruction Sheet
• Illuminator

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LouverBay

• Good Looks
• More attractive aesthetics
• Uplight feature enhances store environment
• Quality Construction
• Best built low bay luminaire for the retail
  sector
• Advanced Lighting Performance
• Superior lighting output for greater merchandise
  appeal
• Low operating cost

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More Attractive Aesthetics

• Slim profile
• Modern, sleek form
• Post painted

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Superior Lighting Output for Greater Merchandize
Appeal

• Candlepower distribution designed for lighting
  vertical planes
• Lighting efficiencies of up to 86.8 with 4 T8
  lamps
• Controlled light distribution bringing out
  textures

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Best built low bay luminaire for the retail sector

• One-piece body for both 4 and 8' luminaire
  lengths
• Built tough for long-lasting use
• Superior strength

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Low Operating Costs

• Lower purchase price
• Fewer luminaires
• Lower purchase price
• Lower energy costs
• More lumens per watt
• Superior efficiency
• Lower maintenance costs
• One-piece louver with integral hinged and
  cam-latch design
• Ballast properly cooled

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The Right Store Ambience

• 12 uplight
• Reduced cave effect
• Expands the store
• Space look cleaner
• Keeps the ballast cool

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To Order
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Lytecel 6
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What is an Armstrong Techzone ceiling?

• Lighting, diffusers and sprinkler heads all
  housed in the 6" technical zone
• Creates custom looks with standard options
• Provides superior aesthetics with a total
  pre-manufactured system
• Monolithic, uncluttered ceiling visual

Source Armstrong.com
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Lytecel 6 20 Cell Parabolic
Lytecel 6 LI Individual or Row (not
continuous) Fits Techzone ceilings
Lytecel 6 LC Continuous Row Only Continuous
Louver Appearance
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Lytecel 6 LI

• Individual fixture with louver or lens
• Fits Techzone ceilings

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Lytecel 6 LC
Does not fit Techzone ceilings
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LI LC with Louver
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LI with Lens
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Lytecel 6 LI LC
Ceilings
Seated Flush
G Standard Grid Ceiling
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Lytecel 6 LI
Sight Line
Seated Flush
Sight Line
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Fixtures
Hold-down clip
Continuous Row Coupler
Screw
Hold-down clip
Figure 3
T-Bar
Fixtures
Figure 1
Hold-down clip
Continuous Row Coupler
Screw
Lytecel 6 LC
Figure 2
T-Bar
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Lytecel 6 LC
End Trim required for beginning and end of row.
Order Catalog Number LC6 ENDTRIM
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Lytecel 6 LI LC with Louver 60 X 60 x 9
room (3600 sq. ft.) 80/50/20
Meets RP-1 for VDT areas
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Competitive Analysis
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Marketing Tools Communication

• Printed brochure
• Spec sheets
• Instruction sheet
• Price List
• IES Files Genesys
• IIDEX
• Info-Link
• Armstrong reps
• Armstrong website (Agili-T Lytecel 6)

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For Further Information
Knowledge Base Karine Vézina Product Manager
CFI Fluorescent, Alter ALS Canlyte
514-636-8765 x 1142 karine.vezina_at_philips.com www
.canlyte.com
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