FemtoCells

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Beyond Voice New forms of CommunicationDigiWorl
d SummitDickel SOORIAH, Strategic Marketing
DirectorComverse Netcentrex
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Major Market Trends Moving us Beyond Voice
Usability Visualization
Broadband Adoption (mobile fixed)
Mobile Web 2.0
Changes in Business Models
Changing of Competitive Landscape
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Voice has already had its first Revolution
ISPs Alternative Operators
Fixed Operators
Mobile Operators
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The New Web is now shaping the 2nd Revolution

• Services Apps
• UGC, LBS, Search, Advertising

• Devices
• iPhone, Googles Android initiative

• Business Models
• Towards ad-based model

• Users are spending hours a day connected to
  richer websites and less on IM tools (AOL IM down
  4 in 2008)
• IM is changing to Embedded IM (Browser-based
  IMEmail
• The Facebook Chat toolbar used by 60 of users
  75M users

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Mobile Flat Data Fees also a driver

• The Internet introduces richer and alternative
  communication options
• Sync web contacts with mobile address book
• Communication and messaging between mobile and
  Internet
• Upload content from the mobile to social sites

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Operators First Response to Web 2.0
SMS
MMS
Instant SMS
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And Web2.0 Players might cannibalize Telcos

• More than 5,000 Facebook applications
  available today
• Telco Cannibalization ?

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Communications 2.0
World Wide Web 2.0
SDP
User Environment (Widgets, Gadgets, AJAX Web
UI, Soft Clients, Soft-key Devices, other UI)
3rd Party UI/Mashup Providers (iGooge,
Salesforce.com, Twittervision, MySpace,
Facebook, AnyEnterprise.com, YouTube,
Tedsblog.com, Etc.)
Operator-developed UI/Mashups
Network Capabilities (SMS, MMS, QoS, Location,
Storage, Service and UI Preferences,
Conferencing, PoC, Presence, Etc.)
Exposed Network Capabilities
3rd Party Content/Service Providers (Googe Maps,
MySpace, Amazon.com, Facebook, YouTube, NetFlix,
Weather.com, Traffic.com, TVGuide.com, Twitter,
Etc.)
Tightly Coupled Access Network and Device/UA
Capabilities (SMS/MMS, Circuit Switched
Voice/Video, etc.)
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The Impact of Web 2.0 on Telco Platforms
Open Web APIs for Application Integration
A Web Services Layer on Top of Telephony
Messaging Application Servers
A Control Layer allowing for 3rd Party (Web
Player) Management
EXPOSING TELCO APIS ADDS VALUE TO WEB2.0 OFFERINGS
DRIVES NEW REVENUES FOR TELCOS
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Developer Services from BT 21C SDK
API EXPOSURE COMES WITH WHOLESALE PRICING SLAs
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Moving Beyond Click-to-Call with Business Mashups
Telco 2.0 Players
Targeted Business Mashups
Audio Video Conferencing
Intuitive Business CallFlows
Real Estate
Conferencing functions
Prompt and Collect
Social Software (Online Collaboration)
Network Announcement
Automatic Speech Recognition
Shopping/ Auctions
Text-To-Speech
Voice Message Recording
Presence Messaging
Other APIs Mapping, Search, etc
Business Mashups need intricate web-based
customer relationship Callflows
Most Mashups require Third-Party Call
Establishment rather than Click2Call
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WooMe Live Introductions Platform
Flash Media Server sufficient for PC2PC services
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Free Online Video Conferencing Service
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Exposing Telco APIs For Consumer Mashups
Web2.0 Players
OTHER WEB APIs
TELCO WEB APIs
User Authentication Management
Mapping
Online Media (Photo Video) Service
Inbound Outbound SMS
Advertizing
Voice Call
Community
Conference Call
Enterprise (CRM, Document, etc)
Interactive Voice Multimedia Services
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Flat Mobile Data Rates is helping
Off-Portal traffic is estimated at 60-70 of
total mobile Internet traffic by 2010
80 CAGR
Source CIBC 12.2007
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Avoiding a Mobile Dumb Pipe Position
Enabling the Operator to Become a Smart-Pipe
Enablement
Control
Enhancement
Service Control Tiered Services Traffic
Shaping Charging
Personalization Content Adaptation Optimization
Mobile Advertising Ecosystem
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Dickel.sooriah_at_comverse.com
www.comverse.com
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