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(No Transcript)
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Index

• Vision
• Dream
• Grupo LaComunidad
• About LaComunidad
• ViralTracker
• SocialMedia8
• Social Media Thought Leadership- Executed
  Worldwide

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Index

• Vision
• Dream
• Grupo LaComunidad
• About LaComunidad
• ViralTracker
• SocialMedia8
• Social Media Thought Leadership- Executed
  Worldwide

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Vision
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Index

• Vision
• Dream
• Grupo LaComunidad
• About LaComunidad
• ViralTracker
• SocialMedia8
• Social Media Thought Leadership- Executed
  Worldwide

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Dream
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Index

• Vision
• Dream
• Grupo LaComunidad
• About LaComunidad
• ViralTracker
• SocialMedia8
• Social Media Thought Leadership- Executed
  Worldwide

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About Grupo LaComunidad

• Grupo LaComunidad holds 4 units
• LaComunidad creative digital branding agency
• ViralTracker viral tracking marketing technology
  
• SocialMedia8 worlds first social media agency
• ViralBlog.com ranked in Ad Age Power150
• Acquired by WPPs GroupM per February 1st 2008

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Index

• Vision
• Dream
• Grupo LaComunidad
• About LaComunidad
• ViralTracker
• SocialMedia8
• Social Media Thought Leadership- Executed
  Worldwide

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About LaComunidad
Viva La Revolucion!

• LaComunidad is a Creative Digital
• Branding Agency specialized in
• Brand Activation
• Brand Interaction
• Brand Engagement
• Brand Innovation
• Community Marketing
• Creating concepts, ideas and
• campaigns for innovative brands
• Established in 2003
• Based in Amsterdam
• Currently 20 Professionals
• We welcome you to our world

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Mutual Beneficial Relationships
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Active Engagement to Drive Objectives
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Index

• Vision
• Dream
• Grupo LaComunidad
• About LaComunidad
• ViralTracker
• SocialMedia8
• Social Media Thought Leadership- Executed
  Worldwide

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ViralTracker
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ViralTracker

• ViralTracker is the leading viral
• tracking technology specialized in
• Tracking Global Reach Response
• Viral Videos, VSPOTS, Widgets
• Number of Views Clicks
• Blogs, Forums, Communities
• Local Global Social Networks
• Tracking 250 Video Portals
• Tracked 100 Global Campaigns
• Established in 2004
• Based in Amsterdam
• Currently 3 Professionals

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ViralTracker
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Index

• Vision
• Dream
• Grupo LaComunidad
• About LaComunidad
• ViralTracker
• SocialMedia8
• Social Media Thought Leadership- Executed
  Worldwide

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SocialMedia8

• SocialMedia8 is the worlds first social
• media agency specialized in
• Social Media Strategy
• Social Media Concepting
• Global Social Media Planning
• Global Natural Seeding/SMO
• Global Paid Seeding/SMA
• Blog Monitoring Blogvorsing
• Buzz Conversational Tracking
• Established in 2007
• Based in Amsterdam
• Currently 5 Professionals

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SocialMedia8
Influencer Identification Research Outreach
Conversational Buzz Tracking
Social Media Planning Natural Seeding/SMO
Social Media Tracking Viral Tracking Services
Paid Seeding Social
Media Advertising
Facebook Pages Viral Widgets
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Index

• Vision
• Dream
• Grupo LaComunidad
• About LaComunidad
• ViralTracker
• SocialMedia8
• Social Media Thought Leadership- Executed
  Worldwide

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Buzz Conversational Tracking
- Track consumer conversations at blogs, forums
and social networks - Identify and invite social
influentials - Gain new consumer insights
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Blogs, Authors Topics
Top 50 Topics of conversation by those authors
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Mapping Conversational Ecosystem
Topic 3
Topic 5
Topic 2
Topic 4
Topic 7
Topic 5
Topic 1
Topic 6
Topic 10
Topic 8
Topic 9
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Conversational Ecosystem
Topic 1
Flickr
Gizmodo
digg
FaceBook
YouTube
MySpace
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Interaction Campaign Impact
See your impact on the discussion Invite peers
and influentials
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Case KLM Fly For Fortune
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Natural Seeding/Social Media Optimization

• SMO Seeding
• - Identify Target Group Sites
• - Queries at Master Seeding List
• - Create Meta Data Tags
• - Solicit and Upload Virals
• - Initial Seed to Social Influencers
• - Seeding in Forums Blogs
• - Seeding in Communities
• - Plug into Social Networks
• - Get Airtime at Video Portals
• - Create Buzz Market Videos

rushmylo.com
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Tracking/Optimization with ViralTracker

• ViralTracker
• - Smart Tracking Technology
• - Tracks Viral Commercials
• - Global Reach Response
• - Easy to use Online Dashboard
• - See your Viral Reach Grow
• - See the Reach per Country
• - See your Best Commercial
• - Reach without Buying Airtime
• - Sit Back, Relax and Enjoy!

rushmylo.com
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Case Study KLM Fly For Fortune
Results 1.1 million game plays 787.000 unique
visitors 210.000 opt-in e-mails ROI 1.200
(costs/revenues) Very positive attitude in
blogosphere Awareness up 22. Intent up
12. Viral Tell-a-friend respondents 34 Blog
posts 500 Video portal posts 120 Media, PR and
click value 400.000 Google page rank 6/10
Bronze ESPRIX. Bronze IMC
Europe Award Jury world domination
without buying media space
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Strategy (2/2)
Social Media Engagement Architecture 1/2
Social Communities
Rating Video
Contest
Sign up
Micro Site Know the Signs
Seeding Feeding
Send to a Friend
Post
Viral Spot
View Video
Custom Video
Niche Community connected to
EHR campaign liking
Legend
Free viral dynamics
Weblog
Forum
Quiz
Post registration viral dinamics
Participations and engagement peers
friends spread the message
new offerings
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Social Media Engagement Architecture 2/2
Rating Video
Contest
Sign up
Ranking Video
Prospect Base
Posting Comment
Add Valued Viral Services
Micro Site Brand X
Client Conversion
Video Gallery
Custom Video
Assemby Video Machine
Video Unpublished
VSPOT Trailers
Killer Application
Dubbing Video Machine
View Custom Video
New Brand Offer
Viral Spot
Legend
Permission Mktg Services
Free Services
Send to a friend
Seeding/Feeding To Video Community
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Agency Value Train
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The End
Thanks for listening. Enjoy your day!
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