Broadband 70 %

1
(No Transcript)
2
(No Transcript)
3
Broadband 70
4
What is Social Media?

• Social Media Definition
• Social media is an umbrella term that defines the
  various activities that integrate technology,
  social interaction, and the construction of words
  and pictures. This interaction, and the manner in
  which information is presented, depends on the
  varied perspectives and "building" of shared
  meaning, as people share their stories, and
  understandings wikipedia

5
Contests
Social Networking
RSS/ Feeds
Community
Instant Messaging
User Created Content
Gaming
Widget
PodCasting
Quizzes
Tagging
Blogging
User Contribution
Microniche
Text Messaging
Mash-up
Polls
Video
Wiki
Interactive
Social Bookmarking
6
Many Non-Profits are Taking Advantage!
7
Social Media is the start of a new era for
Non-profits

• With Web 2.0 engagement non-profits can ---
• Build Powerful Support Communities

8
Build Powerful Communities

• Engage a new type of community around your
  organization
• Facebook, Myspace, and Niche Social Networking
  Sites
• Internal vs. External Community

Your Non-Profit!

• According to a Dynamic Logic survey, 51 of
  Internet users ages 18 to 34 have visited a
  social networking site

9
Social Media is the start of a new era for
Non-profits

• With Web 2.0 engagement non-profits can ---
• Build Powerful Support Communities
• Enable New Levels of Conversation

10
Enable New Levels of Conversation

• Magnify Online Conversation
• Give up control -- put the public in public
  relations

11
Social Media is the start of a new era for
Non-profits

• With Web 2.0 engagement non-profits can ---
• Build Powerful Support Communities
• Enable New Levels of Conversation
• Draw more people to resources

12
Draw More People to Resources

• Build the right bridge
• Engage users in the language of the site and draw
  them to your site
• Widgets
• Applications
• Podcasts
• RSS Feeds
• Text Messaging

Engagement
Storytelling
13
Social Media is the start of a new era for
Non-profits

• With Web 2.0 engagement non-profits can ---
• Build Powerful Support Communities
• Enable New Levels of Conversation
• Connect more people to resources
• Spur Online Activism

14
Spur Online Activism

• Inspire Consumer generated media
• Enable people to take action

Customized Viral Badges
Myspace Viral Impact Tool
Facebook Cause Application
Viral Widgets
15
(No Transcript)
16
(No Transcript)
17
(No Transcript)
18
(No Transcript)
19
(No Transcript)
20
(No Transcript)
21
(No Transcript)
22
(No Transcript)
23
(No Transcript)
24
(No Transcript)
25
Key Internal Strategies for Social Media Success

• Social media strategy starts in the office.
  Non-profits
• should
• Coordinate all aspects of their campaigns
• Allocate proper resources/plan for the long haul
• Get stakeholder Buy-In/Manage Expectations

26
Coordination

• Everything must work together to achieve success
• Social Media Campaigns are Multi-Faceted
• Marketing --- Interactive Public Relations

27
Allocate Proper Resources

• Upfront investment
• Continuous execution for the long haul

28
Get Stakeholder Buy-in

• Everyone needs to be on the same page at the
  start!
• Manage expectations