MIS 510

1

• MIS 510
• SeungHo Lee
• Tara Paulsen
• Dan Whitlock
• May 2, 2007

2
Novelty

• One stop shop for entertainment news and related
  products
• Discover other actors/movies you may like
• Recommender system
• Visualize a network of your favorite stars
• Stay informed of new releases

3
Business Model

• Referral fees
• Amazon
• 4-10 pass thru sales
• Ebay
• 40-65 commission on winning bids
• Future revenue
• Targeted advertising on the site

4
Site Architecture
5
API Details

• Amazon
• Product details prices, sales rank, ratings,
  actors, directors, descriptions, genre
• 70,000 actors 80,000 items
• Yahoo
• Latest entertainment news
• Ebay
• Unique collectable items

6
Other tools

• Jung
• Visualization of star connections
• Weka
• Association based on favorites

7
Data cleansing

• Amazon data is not clean
• Examples Rocky
• Rocky II
• Rocky Blu-ray
• Rocky Collection
• More than Jaccard
• Rule-based similarity comparison
• Eliminated 40,000 items
• 200 hrs processing time

8
Data Mining Components

• Actor Popularity Scoring
• Classification based on of movies, role
  weight, average rating and sales rank
• Basis for suggesting similar actors if no
  favorites exist
• Similarity Function
• Measure of linkages between actors
• Popularity score movie linkages genre
• Product Recommendations
• Based on your favorites list or search strings
• Combined with Amazons product recommendation
  data

9
Visualization

• Link actors through movies
• See what movies they share in common
• Display in highly effective manner

10
Project Contributions

• Seungho Lee
• News
• Graphing
• Recommended Items/New Releases
• Tara Paulsen
• UI Design
• JSP Programming
• Ebay API
• Dan Whitlock
• Amazon API
• DBA
• Image Spider
• Extensive collaboration between group members

11
Q and A

• Please check out our site http//degas.ecom.arizo
  na.edu9261/StarSearch
• Any questions?
• Thank you!

12
Extensions

• Bios about actors
• Expanded graphing capabilities
• Music industry coverage