10 Reasons to use ROP in Newspapers

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10 Reasons to use ROP in Newspapers

• Portability. Newspapers are portable, and ROP, as
  part of editorial, is more likely to be carried.
• Specificity. Advertisers can ask to have their
  ads in specific sections that appeal most to
  their customers, such as tire ads in sports
  sections.
• Reader involvement. Newspaper readers are not
  passive (like television or radio users). They
  choose to spend time reading a newspaper, which
  means active participation with your advertising
  message.
• Avoidance of clutter. Newspaper ads offer a less
  competitive environment.
• Superior audience quality. Whether it is
  higher-income households, higher-educated
  households or household members holding
  higher-level professional positions, newspapers
  do a better job reaching a higher demographic
  audience.
• Editorial environment. Ads coupled with editorial
  content build incremental credibility for the
  advertiser.
• Immediacy. ROP has the shortest deadlines of
  almost any medium and can produce immediate
  results for advertisers.
• Permission marketing. Readers buy their
  newspapers and look forward to the advertising.
• Reach. You can reach prospects in addition to
  current customers. Newspapers offer the fastest
  way for an advertiser to reach a local mass
  market.
• Flexibility. ROP allows ultimate control of size
  and position.