Web Design

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Web Design
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Sites Message

• Establish the message
• Narrow down the topic
• This should be something you already know about
  or are willing to learn about
• You should be interested in this topic
• The topic is not too narrow and not too broad

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Your message should be

• This web site will _______________________.
• This is like a mission statement.
• What will your website do?

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Research your message on the web

• Start your resource list
• Where did you find information about your
  message?
• Keep a list of these URLs and what each is about
  in a separate Word document.

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Sites Audience

• An audience is a group of people who have
  something in common a target group of people
• Who will your web site attract who will have
  something in common with your message

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Audience

• Who do you want to have read and view your web
  pages?
• These should be
• People searching for information
• People interested in your type of organization
• People interested in your type of product
• Personal your family and friends

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Sites Purpose

• Be very specific
• Define
• What is your audience looking for
• Why are they searching
• Know your audience
• Dont talk over their heads or talk down to them

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Purpose

• Consider
• What kind of information would make someone visit
  your web sites topic?
• What do you already know about the topic
• What would someone need or want from this web
  site
• How should the information be presented
• What parts are the most interesting and beneficial

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Purpose

• Make a list of what you will present on your web
  site called SCOPE
• SCOPE IN on what you will cover and not cover

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Structure of the Message

• Linear Structure
• User sees one page at a time, like reading a
  book.

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• Heirarchical Structure
• Resembles a Family tree. Has parents and
  children
• Like an outline

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• Random Access Structure
• Jumps from one part of the site to another
  instantly
• Allows for quick access to all information
• Can be confusing

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• Mixed structure
• Partly random access, linear and hierarchical
• Most web sites are this way

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How to use these structures

• Chunks of information go in to each of these
  boxes. The message has to be broken up into
  parts.
• Start by drawing boxes. In each box brainstorm
  the kind of information that you want to go into
  you website
• Some may need to be crossed out

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Storyboarding
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• Decide what part you dont want to cover, and
  what part doesnt belong
• Are the boxes you have left related to your
  topic?

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Now consider how these boxes flow together.

• How is it related to each other?
• Can you now start at a certain point and have
  then have the information flow together?
• Can the information be organized?