Emerging Web 3.0 Technologies You Need To Know

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Emerging Web 3.0 Technologies You Need To Know

Vince Buscemi VP Operations Mindgrub
Technologies LLC vince_at_mindgrub.com
Todd Marks President CEO Mindgrub
Technologies LLC todd.marks_at_mindgrub.com
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Emerging Web 3.0 Technologies You Need to Know

• What was the Web 1.0
• Changes in the Web 2.0
• Web 2.0 Sites You Should Know
• The Web 3.0
• Better Search
• SAAS
• The Outernet
• Social Media on Your Smartphone
• Location Based Experiences
• Next Steps

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What Was the Web 1.0? (Links, Text and Bad(ass)
Flash)
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What Was the Web 1.0 99 Bad
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Web 1.0 is a retronym referring to the state of
the World Wide Web in the 90s when it was
largely static pages with html text and gif
buttons.

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Web 1.0 Roots Social Text

• Chat, Discussion Boards are HOT!

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Changes in the Web 2.0 (Dawn of the End-User)
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Definition of the Web 2.0

• Perceived second generation of web based services
  such as social networking sites, wikis,
  communication tools, and folksonomies
• (OReilly Media, 2004)

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Definition of the Web 2.0

• User Centric Design
• Rich Internet Applications
• Social Networking

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Evolution of Social Networking

• Usenet ? Wikis ? ICQ Friendster ? LinkedIn ?
  MySpace ? Facebook ? Twitter

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Definition of Social Media

• Social Media can take many different forms,
  including Internet forums, weblogs, social blogs,
  wikis, podcasts, pictures and video. Technologies
  include blogs, picture-sharing, vlogs,
  wall-postings, email, instant messaging,
  music-sharing, crowdsourcing, and voice over IP,
  to name a few. 1
• 1http//en.wikipedia.org/wiki/Social_media

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Google Trends Social Media
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Evolution of Social Networking

• Information is
• Getting easier to send and digest
• Delivered in small multiple bursts
• On the move via mobile devices

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Look and Feel upgrades

• Simplicity, Usability
• Central Viewing Areas
• Bold Logos, Larger Fonts, Primary Colors
  emphasizing contrast
• Rounded Edges, Reflections, Gradients, Icons
• Content Centric Design as part of functionality

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Web 2.0 Sites You Should Know
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Web 2.0 Sites You Should Know

• www.pandora.com
• www.itunes.com
• www.webmd.com
• www.myspace.com
• www.facebook.com
• www.youtube.com
• www.shutterfly.com
• www.flicker.com
• www.cellblock.com
• www.pickle.com
• www.linkedin.com
• www.plaxo.com
• www.naymz.com
• www.wikipedia.org
• www.blogger.com
• www.wordpress.com
• www.livejournal.com
• revision3.com/diggnation
• twit.tv

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Web 2.0 Content is King
Pandora, iTunes, WebMD, Flickr, Shutterfly,
YouTube
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Web 2.0 Social Media Giants
MySpace, Facebook, LinkedIn
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Web 2.0 User Generated Content
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Web 2.0 User Generated Content
Blogger, LiveJournal, Typepad, Movable Type, Word
Press
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Web 2.0 Virtual Worlds
Second Life, There.com, WMTV.com
Second Life, There.com, WMTV.com
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The Web 3.0 (The Intelligent Web, Portability
Mobility)

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Definition of the Web 3.0

• The Web 3.0 is the next paradigm shift of the
  internet taking the best of web 2.0, including
  rich internet applications and social media, and
  bringing them to mobile devices, netbooks and
  digital signage. Information is searched for,
  filtered, personalized and delivered to end users
  based on preferences, biofeedback and location. 1

1http//www.mindgrub.com/web3.0
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Definition of the Semantic Web
Semantic Web is an evolving extension of the web
3.0 where information is tagged in relation to
use and context so that it and similar
information can be delivered more effectively to
humans and machines
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Better Search

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Semantic Search
A prime example of a Web 3.0 technology is
'natural-language search', which refers to the
ability of search engines to answer full
questions such as 'Which US Presidents died of
disease?'. In some cases, the sites that appear
in the results do not reference the original
search terms, reflecting the fact that the web
knows, for instance, that Reagan was a US
President, and that Alzheimer's is a disease. 1

1http//technology.timesonline.co.uk/tol/news/tech
_and_web/the_web/article2726190.ece
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Visual Search
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Case Study Twine
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SAAS(Software As A Service)

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Open Architectures

• Googles Open Social
• Facebook, MySpace open APIs
• Content Mashups
• Portlets, Widgets, Gadgets
• Software as a Service

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SAAS Social Frameworks
Kickapps, Ning, Awareness, Clickability
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usaVotes2008.com
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TechTechBoom.com
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Social Media via SMS

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Case Study Twitter/TweetDeck (AIR)
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The Outernet

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The Outernet
Digital Signage, Mobile Devices
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Flash on Your TV

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Flash on Your TV
Adobe Flash for Your TV Means Hulu in Your Living
Room 1 1http//blog.wired.com/gadgets/2009/04/a
dobe-flash-for.html
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Social Media on Your Smart Phone

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How Did We Get Here?
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Case Study Facebook
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Location Enabled Social Media

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How Did We Get Here?
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Google Latitude
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Case Study Loopt
Loopt, Flagr, Whrrl, Buzzd, Zhiing, Urban Spoon
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Case Study Zhiing
Loopt, Flagr, Whrrl, Buzzd, Zhiing, Urban Spoon
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Location Based Experiences

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What is a Location Based Experience?
(2.5) Location Based Services (LBS) information
services accessible with mobile devices through a
mobile network and based on location
(3.0) Location
Based Experiences (LBE) mobile websites and
multimedia applications that provide a
personalized rich interactive experience for an
end user based on their location and preferences.


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How Did We Get HERE?

• How do I get THERE?
• GPS gave you a way to get from Point A to Point
  B
• WHERE is everything?
• Google gave you a way to find information by
  searching for it
• Whats HERE?
• LBS gives you information once you arrive at
  your destination
• LBE provide experiences relating to your
  surroundings

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LBE Frameworks Content
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LBE Framworks viaPlace
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Types of Location Based Experiences

• Restaurant Guides and User Comments
• Buddy Finder, Directions
• Transportation Information
• Golf and Recreation mapping
• Historical and Tours
• Real Estate Home Buying

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LBE Case Studies

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Case Study 600Block
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Case Study 600Block
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Case Study Shopping
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Wayfaring Multi-Point LBEs

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Wayfaring Experiences

• The ability to have a trail of experiences
• The experience updates or changes when a user
  gets to another point in the trail
• A great way to create walking tours, theme park
  or commercial area experiences that guide the
  user through the area giving them targeted media
  along the way
• Think Smithsonian wands

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Wayfaring Example Gettysburg
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Next Steps

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Next Steps
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Barriers and Challenges

• Still a small number of (iPhone) users
• Not entirely the same toolset as designing for
  the web (Objective C vs. Web Technologies)
• Technology is in flux
• Finding Early Adaptor Customers / Monetization
• Making End-Users aware of applications
• Time

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Web 3.0 Trends

• Mobile Computing
• Ambiguous Web
• Embedded Computing
• Semantic Web
• Artificial Intelligence
• Shift to Outernet
• Mobile Phones, Netbooks
• Corporate Signage

• Better Search
• Voice Recognition 2 Search
• Mapping
• Localized Maps
• Location Based Experiences (LBE)
• Lifetracking
• Purchasing Decisions

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Questions? (www.mindgrub.com/NAB)
(www.twitter.com/mindgrub)
Vince Buscemi VP Operations Mindgrub
Technologies LLC vince_at_mindgrub.com
Todd Marks President CEO Mindgrub
Technologies LLC todd.marks_at_mindgrub.com