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Management Information System

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Title: Management Information System


1
Management Information System
  • MS-07

2
Information Technology
  • Information Technology applies modern
    technologies to the creation, management and use
    of information. IT includes video recorders,
    CD-ROM, telephones, calculators, and electronic
    cash bills as well as computers.
  • Information technology means all computerized and
    auxiliary automated information handling,
    including systems design and analysis, conversion
    of data, computer programming, information
    storage and retrieval, voice, video, data
    communications etc.

3
  • IT can be used to-
  • Perform high speed,high volume,numeric
    computations.
  • Provide fast,accurate and inexpensive
    communications within and between organizations.
  • Store huge amount of data in easy-to-access way.
  • Automate business processes.

4
Information Systems
  • An Information System (IS) is the system of
    persons, data records and activities that
    process the data and information in a given
    organization, including manual processes or
    automated processes.

5
  • An Information System can be any organized
    combination of people, hardware, software,
    communications networks, and data resources that
    collects, transforms and disseminates information
    in an organization.

6
System ConceptsA Foundation
  • A system can be defined as a group of
    interrelated or interacting components forming a
    unified whole.
  • System has three basic interacting components or
    functions
  • Input
  • Processing
  • Output
  • Two additional components are added
  • Feedback and control

7
Components of an Information system
  • PEOPLE RESOURCESEnd users and IT specialist.
  • HARDWARE RESOURCESPhysical devices and
    materials.
  • SOFTWARE RESOURCESPrograms and procedures
  • DATA RESOURCESProduct descriptions, customer
    records, employee files etc.
  • NETWORK RESOURCES-Communication media, network
    access and control software.
  • INFORMATION PRODUCTSManagement reports and
    business documents.

8
Information system activities
  • Input of data resources
  • Processing of data into information
  • Output of information products
  • Information quality
  • Storage of data resources
  • Control of system performance

9
Types of Information Systems
  • There are two categories of information systems
  • 1.Operations support systems
  • 2.Management support systems

10
Operations support systems
  • Transaction processing systems
  • A Transaction Processing System (TPS) is a type
    of information system which collect, store,
    modify, and retrieve the transactions of an
    organization.
  • A transaction is an event that generates or
    modifies data that is eventually stored in an
    information system.
  • E.g order entry,payroll,shipping records etc.

11
  • Process control systems-Monitor and Control
    industrial processes.
  • E.g a petroleum refinery uses electronic sensors
    linked to computers to continually monitor
    chemical processes and make instant adjustments
    that control the refinery process.

12
  • Enterprise collaboration systems-
  • It enhances team and workgroup communications and
    productivity.
  • E.g knowledge workers in the project team may use
    electronic mail to receive electronic messages,
    and videoconferencing to hold electronic meetings
    to coordinate their activities.

13
Management support systems
  • Decision support systems.
  • Executive information systems.
  • Management information systems.

14
Decision Support System
  • Abbreviated as DSS, the term refers to an
    interactive computerized system that gathers and
    presents data from a wide range of sources,
    typically for business purposes. DSS applications
    are systems and subsystems that help people make
    decisions based on data that is culled from a
    wide range of sources.

15
  • For example A national on-line book seller wants
    to begin selling its products internationally but
    first needs to determine if that will be a wise
    business decision. The vendor can use a DSS to
    gather information from its own resources (using
    a tool such as OLAP) to determine if the company
    has the ability or potential ability to expand
    its business and also from external resources,
    such as industry data, to determine if there is
    indeed a demand to meet. The DSS will collect and
    analyze the data and then present it in a way
    that can be interpreted by humans.

16
  • DSS Architecture
  • The Database
  • The database contains information about internal
    data and external data that will contribute to
    the decision making process.

17
  • The Model Base
  • This module contains a set of algorithms that
    makes decisions based on the information in the
    database. This information is then summarized and
    displayed as tables or graphs.
  • The Interface
  • This is what the user will use to interface with
    the system. This is complimented with an
    interactive help and navigation screen

18
Executive Information System
  • A software application that presents high level
    information about the performance of the
    organization to senior executives and managers.
  • Ways executives (only upper level management) are
    making use of strategic information and
    technology. This term is distinct from Decision
    Support System, which are systems used at all
    levels below the executive level to make
    decisions.

19
Management Information System
  • The concept of MIS
  • Management is the process of getting activities
    completed efficiently and effectively with and
    through other people.
  • Management functions
  • Planning Organizing Directing
    Controlling

20
  • Information
  • Data are facts and figures that are not
    currently being used in a decision processes and
    usually take the form of historical records that
    are recorded and filed without immediate intent
    to retrieve for decision making.Information
    consists of data that have been retrieved,
    processed or otherwise used for information or
    inference purposes, argument, or as a basis for 
    forecasting or decision making.

21
  • System can be described simply as a set of
    elements joined together for a common objective.
    A subsystem is part of a larger system. The
    objective of an MIS (Management Information
    System) is to provide information for decision
    making on planning, initiating, organizing, and
    controlling the operations of the subsystems.

22
  • MIS supports decision making at all levels of the
    organization.
  • MIS are made of people, computers, procedures,
    databases, interactive query facilities and so
    on. They are intended to be evolutionary/adaptive
    and easy for people to use.

23
Definition of Management information system
  • An information collection and analysis system,
    usually computerized, that facilitates access to
    program and participant information. It is
    usually designed and used for administrative
    purposes.
  • Planning, development, management and use of
    information technology tools to help people
    perform all tasks related to information
    processing and management.
  • An information system that provides information
    to support managerial decision making.

24
Other Information Systems
  • Work flow system-
  • A workflow system is a rule based management
    system that directs,coordinates and monitors
    execution of an interrelated set of tasks
    arranged to form a business process.

25
  • Enterprise resource planning- Applications used
    by large organizations to manage inventory,
    resources, and business processes across
    departments in the enterprise.

26
  • Expert systems-
  • These are man-machine systems with specialized
    problem-solving expertise. The "expertise"
    consists of knowledge about a particular domain,
    understanding of problems within that domain, and
    "skill" at solving some of these problems.

27
Computer aided decision making
  • A decision support system , also called computer
    aided decision support system is used when the
    problem is complex and information needed to make
    the best decision is difficult to obtain and use.
  • An information system that helps a manager in
    making a decision is called a CADS.
  • It is designed with the help of decision
    makers.it aids in decision making but does not
    make any decision.it is used for doing a thorough
    risk analysis of a project.

28
Framework for designing MIS
  • Strategic Management of a Business-
  • There are many methodologies for strategic
    management-
  • 1.Strategic planning
  • 2.Management control
  • 3.Operation control

29
Strategic planning
  • It is a process of deciding objectives of the
    organization,determining the possible shifts in
    objectives,deciding on the resources used to
    attain these objectives and the policies.

30
Management control
  • It is the process by which managers assure that
    the resources are obtained and used effectively
    and efficiently to attain the objectives of the
    organizations.

31
Operation control
  • It is the process of assuming that specific tasks
    are carried out effectively and efficiently.

32
Simons framework of decision making
  • This framework is divided into three stages-
  • Intelligence-this is the stage in which the
    decision maker recognizes that there is a problem
    or opportunity that requires him to make a
    decision.
  • Design-the decision maker determines the
    alternatives that are available to him to resolve
    the problem or exploit the opportunity.
  • Choice-in this stage,the alternative generated
    in stage-2 is singled out to be pursued.

33
Important determinants of MIS design
  • According to Zani,the important determinants of
    MIS design are-
  • Opportunities and risks
  • Company strategy
  • Company structure
  • Management and decision making process
  • Available technology
  • Available information sources

34
Factors facilitating implementation of MIS
  • Involvement of top management in the
    computerization effort,in defining the purpose
    and goals of computers within the organization.
  • Selection of an EDP (enterprise development
    program)manager who has the political skill to
    involve managers in choosing application areas.
  • A computer staff,which has interdisciplinary
    skills in computers and management.
  • A balanced expenditure on hardware and software.

35
Organization and Information System two way
relationship
  • A system is an assembly of elements arranged in
    logical order to achieve certain objectives.An
    organization is also a system.the organization
    must change as system to stay in tune with the
    goals.
  • MIS should be designed viewing the organization
    as a system.MIS design should give due weightage
    to the human side of organization and its
    culture.
  • MIS should be designed to give reports to
    decision maker.

36
Data, information and knowledge
  • Data-data is raw material.e.g
  • 1 50,000
  • 2 28,000
  • Information is processed data.e.g
  • Account no Money withdrawn Date
  • 1. 50,000 13/2/08
  • 2. 28,000 25/2/08

37
  • Knowledge-
  • Knowledge is the awareness and understanding of a
    set of information that help decision-making.

38
Characteristics of information
  • Accurate
  • Complete
  • Economical
  • Flexibility
  • Reliable and verifiable
  • Relevant
  • Simple
  • Timely
  • Accessible and secure

39
Value and cost of information
  • Value of information is measured in terms of
    benefits to the organization.The benefits may be
    tangible or intangible.
  • Example of tangible benefit- 5 increase in
    sales is a tangible benefit,which corresponds to
    Rs.50,000.if the cost of information that led to
    this additional profit is Rs.20,000.then the
    value of the information is Rs.30,000.

40
  • Example of intangible information-
  • For instance some kind of information may help
    consumers to connect to a company better.
  • The employees may feel respected if more
    information is shared with them.

41
Methods used to access value of information
  • 1.cost-benefit analysis-
  • A technique used to compare the various costs
    associated with an investment with the benefits
    that it proposes to return.
  • Identification of IT cost
  • Direct cost-Hardware cost,software cost,training
    cost,maintenance cost etc.
  • Indirect cost-management cost,employee
    training,employee time etc.
  • Identification of benefits-
  • Reduced manufacturing cost.,Additional new
    customers,better quality control,reduced
    inventory cost,increased sales etc.

42
  • Example Cost Benefit Analysis
  • As the Production Manager, you are proposing the
    purchase of a 1 Million stamping machine to
    increase output. Before you can present the
    proposal to the Vice President, you know you need
    some facts to support your suggestion, so you
    decide to run the numbers and do a cost benefit
    analysis. You itemize the benefits. With the new
    machine, you can produce 100 more units per hour.
    The three workers currently doing the stamping by
    hand can be replaced. The units will be higher
    quality because they will be more uniform. You
    are convinced these outweigh the costs.
  • There is a cost to purchase the machine and it
    will consume some electricity

43
  • 2.Return on investment
  • This method tries to quantify additional profits
    that are generated as a percentage of the
    investment in information system technology.

44
  • 3.earning growth-
  • 4.market share-
  • 5.customer awareness and satisfaction.

45
Factors contributing to the success of MIS
  • The project scope should be stable and
    well-understood.
  • Support from management.
  • The objectives of MIS must must be in tune with
    the objectives of the organization.
  • The system should be user friendly.
  • MIS should be developed with clear objective that
    must be documented before the development
    commences.
  • Data is important aspect of MIS.data policy such
    as what data will be included,who will provide
    the data,who will validate the data etc should be
    clearly defined.
  • The concerned people should be adequately
    trained.

46
Systems view
  • A system is an organized or complex whole.it is
    entityconceptual or physical which consists of
    interdependent parts or components.
  • A system is made up of sub-systems,which may be
    composed of further sub-systems.

47
Role of MIS at various management levels
  • Management can be seen as structured into three
    hierarchical levels namely ,top level,middle
    level and bottom level or strategic,tactical and
    operational levels.
  • Top management establishes the policies,plans,and
    objectives of the company as well as budget
    framework under which the various departments
    will work.

48
  • Middle-level managers are responsible for
    carrying out the goals set by top management.
    They do so by setting goals for their departments
    and other business units. Middle managers can
    motivate and assist first-line managers to
    achieve business objectives. Middle managers may
    also communicate upward, by offering suggestions
    and feedback to top managers. Because middle
    managers are more involved in the day-to-day
    workings of a company, they may provide valuable
    information to top managers to help improve the
    organization's bottom line.

49
  • The bottom level or the operational level has the
    responsibility of producing goods and services to
    meet the revenue ,profit and other goals which in
    turn will enable the organization achieve its
    objectives.
  • The hierarchical view of management is important
    for two reasons
  • 1.Information needs tend to be different at
    different levels of management and
  • 2.The amount of time devoted to any given
    function varies considerably with the level.

50
  • In the context of MIS,management can be defined
    as the process of
  • Selection of objectives
  • Allocation of resources,
  • Determining operational plans and schedules
  • Keeping control of progress and
  • Evaluate through feedback.

51
MIS as a technique for making programmed decisions
  • MIS is used as a technique for making programmed
    decisions as the decision can be made using the
    rule,procedure or quantitative method.
  • E.g an organization may have a fixed re-order
    point and fixed re-order quantity irrespective of
    the demand.

52
Decisions Assisting Information Systems
  • If the problem is complex, the solution cannot be
    arrived at using a set of rules or procedures.
  • The decision support system that assists decision
    maker in making a non-programmed decision is
    referred to as decision support system.decision
    support system system presents various views of
    the data.
  • Views reports may present detail according to
    the needs of the user.
  • One user may prefer graph and another may prefer
    data in tabular form.

53
System vulnerability and abuse
  • There are many threats to information systems
    such as hardware failure, software failure, user
    errors, program changes,theft of data,equipment
    and other problems.
  • System vulnerabilities differ from person to
    person
  • User-identification,authentication and subtle
    software modification.
  • Programmerdisable protective features,reveals
    protective measures.
  • Maintenance staff-disable hardware
    devices,user-stand-alone utilities.
  • Operator-doesnt notify supervisor,reveals
    protective measures.

54
Controls to protect system vulnerability
  • Input / output controls-it deals with entry of
    people who use the system and the data that is
    entered into the system.
  • People identification systems as finger print
    identifier,retina,scanner voice entry and
    magnetic card is also used.
  • Use of well chosen passwords.
  • For data entry,the data forms may be used to
    validate data before entry, identifying the
    person and date of data entry.
  • Data Base management system provides data
    abstraction.

55
Auditing information systems
  • Information system must be audited and reviewed
    to make sure that it is operating and being used
    as intended.
  • The system is audited for its performance, use,
    cost, benefit and other design criteria such as
    planned activity for which resources are
    allocated and time frame is set.

56
Auditing report must cover following factors
  • Objective-Is in tune with organizational goal.
  • Hardware/software/network/dbms-are these being
    used as intended.
  • Staff-Is staff sufficient and sufficiently
    trained.
  • Safety-Are enough controls present to ensure
    safety.
  • Cost benefit-Is cost as intended.

57
Ethics In Information Systems
  • Ethics-derived from a Greek word ethos which
    means way of living.
  • Definition-This is a branch of philosophy which
    is concerned with human conduct,more specifically
    the behavior of individuals in society.
  • what is morally right or wrong.

58
Code of ethics for computing machinery
  • Access computing and communication resources only
    when authorized.
  • Honor contracts, agreements and assigned
    responsibilities.
  • Accept and provide appropriate professional
    review.
  • Strive to achieve the highest quality.

59
Information rights,privacy and freedom in an
information society
  • Privacy deals with the collection and use or
    misuse of data.
  • The employer can use information technology to
    monitor the employees.the time spent by an
    employee on computer can be recorded along with
    his activities.the employer can use this data to
    estimate number of breaks an employee takes.he
    can also reveal company data to monitor employees
    emails.

60
Limiting logical access to computer systems
  • Change your password frequently and choose
    password carefully.
  • Data can be encrypted.
  • Use of biometrics.(method to code and scramble
    data).
  • Upgrade software.
  • Guest logins should be avoided.
  • Install strong user authentication and encryption
    capabilities.
  • Remote logins also create problems.

61
Disaster recovery plan
  • Hardware backup-hardware backup can be done by
    by-
  • Hot site-A hot site is a duplicate of the
    original site of the organization, with full
    computer systems as well as near-complete backups
    of user data.
  • Cold site-provides the infrastructure but not
    processing power and data.
  • Software backup-strategy which is used is make
    copies of software and keep them safely.

62
Computer virus and prevention
  • A computer virus is a computer program that can
    copy itself and infect a computer without
    permission or knowledge of the user.
  • Some viruses are programmed to damage the
    computer by damaging programs, deleting files, or
    reformatting the hard disk

63
Types of viruses
  • Boot Sector Viruses Boot Sector Viruses are an
    older type of virus and not so common. They used
    to infect a computer's startup program so that
    the virus would become active as soon as the
    computer started up.

64
  • File Viruses File viruses attach themselves to
    other software. When the software is run, the
    virus first loads itself into memory so that in
    can further infect other files or begin damaging
    the computer

65
  • Worms Worms duplicate themselves and use
    communications such as email to spread.
  • Trojan Horses Trojan Horses are programs that
    claim to perform a particular function but in
    fact do something different. E.g. they could
    infect your computer with a virus or erase your
    files.

66
Information systems and functional area
applications
  • Knowledge is considered to be supreme source for
    all other activities.well appreciated strategic
    decisions are the outcome of good
    knowledge.acquirement of knowledge at one point
    of time and continuous updating keeps a person
    fit for business survival in the competitive
    environment.
  • Information enriches the knowledge.
  • Role of information and knowledge in managerial
    decision making is inevitable in nature.
  • In managerial functions ,knowledge integrates the
    activities of different departments and enable
    the decision maker to take right decisions.

67
Information from data
  • Information is defined as the processed form of
    data.the raw data collected about any phenomenon
    may be used to generate the required information.
  • When processing the data,following things should
    be considered-
  • Data should be accurate.
  • Data should be relevant.
  • Data should be time sensitive.

68
Generation of information from data
  • The different stages in the processing of
    information are-
  • Summarizing-It means bringing the data into
    required form of tables or some other format so
    that the further treatment of data is possible
    because the data collected may be in the form of
    questionnaire, schedules, note or in some other
    format.
  • E.g the sales data obtained from different sales
    centers may be required to classify on the basis
    of various parameters like urban, sub-urban,
    rural etc.to study in detail about the factors
    affecting the sales.

69
Data Trimming
  • Data trimming is the condensation or
    consolidation of statistical data for retrieving
    information.
  • E.g production department in a manufacturing
    company has the data on the no.of units demanded
    in a year, the no. of times ordered, the quantity
    supplied etc about its product.
  • The company may be interested to find out various
    parameters associated with the production like
    the optimum quantity to be produced,the lead time
    for the order etc.

70
Presentation
  • The process of depicting the statistical results
    in the desired form like charts, diagrams etc is
    called presentation.
  • The presented results will reveal the information
    in a better way.

71
Indexing
  • Indexing or codification of the results is
    required for further processing of information
    like storage and retrieval,modification,
    converting into electronic mode for communication
    etc.
  • The codification is the base for presenting the
    information on web pages.

72
Types of information
  • Information retrieved from raw data can be
    classified in different categories-
  • Facts-these are accurate information.
  • Assumptions-the information generated without
    any certainty is called assumption.
  • Collateral and fragmentary information-this type
    of information cannot be directly retrieved.this
    information need to be investigated for
    acceptance.
  • Irrelevant-that has no relevance.

73
Information in managerial functions
  • Operational level-In this level organization
    gets in contact with public for
    information,procurement and dissemination all
    types of inputs available from various sources
    are gathered at this level.
  • The routine office work like maintaining inward
    register, maintaining of public relations,
    understanding the external requirement etc. are
    done at this level.

74
  • At middle level of management, the input obtained
    from internal and external sources of information
    will be processed for strategic decisions.
  • This level consist of middle level managers.
  • The role of middle level decision process is
    considered to be very crucial because the output
    received from this level is taken as input for
    tactical decisions.

75
  • Top management-
  • The highest level in this hierarchy is the
    tactical decisions.this is the decision making
    group which should ultimately supported by the
    online information.

76
Information systems in management
  • A collection of components that work together to
    realize some objective forms a system.
  • There are three main components of every system,
    namely input, processing and output.
  • In business information system, it receives input
    as data and instructions, process them under the
    defined instructions and gives output.
  • The inputs to the system may be from a data file,
    internet source, or manual feed.
  • The system further interacts with humans or
    computers to support the operational and
    managerial decisions making of an organization.

77
The managers should be aware of the information
systems because
  • The amount to be spent on the information system
    should have a positive effect on profit making.
  • It increases business awareness, promotes
    business re-engineering and enable total quality
    management to the managers.
  • If the managers are not acquainted with the
    information systems, significant amount will be
    wasted on automating ineffective process.

78
Implications about the system development and
management on information
  • Information system will contribute substantially
    to the managers in their effective decision
    making to achieve the organizational objectives.
  • It will enrich the org.to meet the competitive
    challenges.
  • Adequate knowledge from the past experience will
    help the managers to integrate the business
    strategy.
  • It will provide sufficient awareness about the
    external components.
  • It is required to take right decisions in right
    time.

79
System developmenta strategic planning process
  • Development of an information system requires
    adequate planning.
  • System development involves cost, component,
    feasibility etc.
  • The planning process consists of strategic
    planning which provides general guidance on
    long-term objectives and operating plans deals
    with short term objectives.

80
Strategic planning for the system development
  • The strategic planning for the system development
    involves the following steps-
  • 1.Initiation-begins when the need or opportunity
    is identified.concept planning is created.
  • 2.System concept development-defines the scope
    and boundary of the system.it includes cost
    benefit analysis,risk management plan,
    feasibility study etc.
  • Planning-develops a project management plan,
    provides a basis for acquiring the resources
    needed to achieve a solution.

81
  • Requirement analysis-analysis user needs and
    develop user requirements.create a detailed
    functional requirement.
  • Design-transform detailed requirements into
    complete, system design document.
  • Development-convert a design into complete
    information system.includes acquiring and
    installing systems environment,creating and
    testing databases, coding etc.

82
  • Integration and test-demonstrates that the
    developed system conforms to requirements as
    specified in the functional requirement document.
  • Implementation-implementation of the system into
    a production environment, resolution of problems
    identified in the integration and test phase.
  • Operational maintenance-describes tasks to
    operate and maintain information systems in
    production environment.
  • Disposition-describes end of the system
    activities.

83
Typical planning process of system development
  • Management objectives
  • Need for the system
  • Planning for system
  • Designing the system
  • Implementation
  • Evaluation

84
Programmed and non-programmed decisions
  • Programmed decisions are standard decisions which
    always follow the same routine.
  • They can be written down into a series of fixed
    steps which anyone can follow.
  • The situations in which analytical methods of
    decision making is possible.

85
  • Non-programmed decisions-these are non standard
    and non-routine.each decision is not quite the
    same as any previous decisions.
  • Strategic decisions-these effect the long term
    direction of the business.
  • E.g whether to take over company A or B.
  • Tactical decisions-these are medium term
    decisions about how to implement strategy.
  • E.g what kind of marketing to have, how many
    extra staff to recruit.

86
  • Operational decisions-these are short term
    decisions also called administrative decisions
    about how to implement the tactics.
  • E.g which firm to use to make deliveries.

87
Levels of decision making
  • Strategic decision-owners and board of
    directors.
  • Tactical decisions-managers
  • Operational decisions-most employees.

88
Environmental and competitive information systems
  • The information systems developed for business
    purposes should take into account all the
    conditions which effect the business
    transactions.
  • The two major factors responsible for the
    business changes are-
  • 1.Environmental conditions(local or global)
  • 2.Comparative factors.
  • For e.g for production department the assignment
    of the jobs to machines or machines to operators
    in production environment is important.

89
Content of Information
  • If the organization is goal oriented the analyst
    must be clear as to what information exactly need
    to be collected , stored and analyzed.
  • Only that information need to be collected which
    has decision making contribution.
  • The information collected and processed must be
    consistent with the level of the organization to
    which it is presented.

90
Information systems in functional areas and
decision making
  • Marketing-Marketing is the management process
    whereby all the resources of organization are
    utilized to provide products and services to the
    selected customer group.
  • As per the American Marketing Association
    marketing is defined as the process of planning
    and executing the conception, pricing, promotion
    and distribution of goods and services to the
    ultimate customer.

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Functions of marketing
  • Forecasting and sales planning
  • Market research
  • Advertising
  • Operation and control of information required for
    market

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Marketing Information System
  • The information management provides output to
    marketing activities.
  • To fulfill the objectives of marketing, periodic
    tasks pertaining to collection of data, analysis
    and presentation in the form of required reports
    need to be performed.
  • Definition-The integrated approach, comprising
    the data input, generation of marketing
    information and supply of output in the required
    format is called marketing information system.

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  • Marketing information system consists of
    following sub-systems-
  • Marketing research-
  • Inputs-
  • Prices of products and sales figures
  • Industrial infrastructure, marketing production
    strength and weakness.
  • Industrial advertising drive and impact
  • Advertising budget and actual spending
  • Sales performance analysis of various brands

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  • Output-
  • Reports on industry wide sales performance.
  • Review of marketing strategy,advertising and
    pricing policies.
  • Market share of the company

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  • Marketing planning-
  • Inputs-summarized data from market research.
  • Outputs-
  • Review of sales forecast.
  • Product mix strategic reports.
  • Market mix strategic reports.

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  • Sales analysis-
  • Inputs-
  • Sales data by region/ product/ personnel in the
    terms of quantity and value.
  • Outputs-
  • Sales reports region/ product/ personnel.

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  • Marketing control-
  • Inputs-sales data of various products of a
    company.
  • Marketing expense data.
  • Summarized output of sales analysis consisting of
    Sales performance data.
  • Sales transaction data.
  • Outputs-
  • Variance analysis
  • Age analysis
  • Tactical reports on desirable and undesirable
    trends.

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Advantage Of Information Systems To Marketing
  • Data available Tools employed Output
  • Sales forecasting methods expected
    production
  • Advertisement optimization methods profit
    maximization
  • Territorial data methods of market penetr market
    expansion
  • Consumer pref brand switching tools market
    segment

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Operation Management
  • It deals with the operational activities like
    production, project scheduling etc.
  • The important objectives of operation management
    are-
  • Inventory management
  • Project scheduling
  • Transportation cost minimization
  • Assignment jobs
  • Sequencing the jobs
  • Queuing

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  • Inventory management-
  • Inventory management deals with the-
  • Managing your stocks on quantity and value basis
  • Plan, enter and check any goods movement.
  • Carry out physical inventory.

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Important activities to be carried out for better
control over inventory
  • Managing stocks by quantity-The user can
    directly obtain an overview of the current stocks
    of any material.
  • For any material, not only the stocks in the
    warehouse are shown, but also the stocks ordered
    but not yet delivered, reserved for production
    for the customer, and the stocks in quality
    inspection can be monitored.

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  • Managing stocks by value-
  • Stocks are managed not only on quantity basis but
    also by value.
  • The stock value for inventory management
  • The account assignment for cost accounting

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  • Planning,entry and proof of goods movement
  • External movements(Goods receipt from external
    procurement,goods issued for sales orders) and
    internal movements (goods receipt from
    production, withdrawal of material for internal
    purposes, stock transfer etc)
  • Physical inventory.
  • Invoice verification.
  • Warehouse management.

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Financial Management
  • Financial accounting deals with collection,
    recording, and evaluation of financial data.
  • Accounting is considered as an information system
    because it has inputs of financial data,
    processing by evaluation and outputs through
    financial reports.

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The importance of financial system for different
users in managerial area
  • Nature of information for management-
  • Cost planning and cost control of
    operations,profitability of the firm,strategic
    and tactical decisions.
  • Nature of information for shareholders and
    investors-
  • Profitability of the firm,soundness of the
    investment,growth prospectus of the firm.

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  • Nature of information for creditors-
  • Liquidity of the firm,profitability and financial
    soundness.
  • Nature of information for employees-
  • Statement of salaries, wages and bonus.
  • Nature of information for government-managing
    the industrial economy of country,collection of
    sales, excise and other taxes.
  • Nature of information for consumers and public-
  • Financial growth of the firm, social role of the
    firm in different sectors.

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  • Financial information system must be classified
    into -
  • Financial accounting system-to provide
    information to government, investors and other
    parties in the form of reports.
  • Management accounting system-to provide reports
    to mangers for strategic and tactical decisions.
  • Cost accounting system-to provide information
    about cost planning and control operations to the
    managers.

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The objectives of implementing financial
accounting systems
  • Maintaining account books
  • Preparation of general ledger.
  • Generating accounts receivable and accounts
    payable statements.
  • Generating profit and loss account and balance
    sheet.
  • Generating updated financial data for other
    systems.

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Inputs to the system
  • Cash vouchers
  • Bank vouchers
  • Sale vouchers
  • Purchase vouchers
  • Journal vouchers

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Output from the system
  • Account books like cash books,bank book and sale
    book etc.
  • Trial balance
  • Trading account
  • Profit and loss account
  • Balance sheet
  • Accounts receivable statement
  • Account payable statement

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Human resource management
  • Human resource management is a process which
    brings people and organization together so that
    the goals of each can be met.
  • HRD management emphasizes an optimum utilization
    of human resources by formulating consistent and
    coherent policies.

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The information system on HRD
  • The information system on HRD is restricted to
    personnel management systems whose role is to
    assist-
  • Recruitment
  • Placement
  • Training and development
  • Compensation
  • maintenance

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Human resource management sub-system
  • In human resource management, the personnel
    manager has the responsibility of executing many
    activities pertaining to recruitment,
    training,retirement benefits etc.
  • Planning, executing and controlling of these
    activities about the existing employees is
    carried out by personnel manager through the
    information system called personnel information
    system.

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Major sub-systems of HRM
  • 1.Recruitment.
  • 2.Retention.
  • 3.Retirement.

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Recruitment
  • Recruitment is a process searching prospective
    applicants and stimulating them to apply for the
    jobs in an organization.
  • It is a positive process as it attracts suitable
    applicants to apply for available jobs.

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Process of recruitment
  • Finalizing the requirement for various posts.
  • Publicity as per requirement.
  • Receipt of application
  • Initial screening
  • Interviews
  • Final selection
  • Issuing appointment letter

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  • Requirement of information system-
  • Development of proper information system can give
    the necessary inputs for generation of reports
    for different sub-systems of the HRM.

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Retention
  • The act of retaining something.
  • Means simply keeping customers and not losing
    them to competitors. Modern companies realize
    that it's far more expensive to find new
    customers than keep existing ones, and so put
    sufficient investment into looking after and
    growing existing accounts.

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Retirement
  • Retirement is the point where a person stops
    employment.
  • Personnel department keeps track of retiring
    employees and completes all the formalities
    necessary and issues orders for providing
    retirement package through account department.

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Advantages of computerization
  • Keeping records
  • Listings
  • Manpower planning
  • Labor turnover analysis
  • Career development
  • Recruitment
  • Training
  • Salary administration.
  • Job evaluation
  • Absence and sickness

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Marketing management sub-system
  • Marketing management is a business discipline
    focused on the practical application of marketing
    techniques and the management of a firm's
    marketing resources and activities.
  • Marketing managers are often responsible for
    influencing the level, timing, and composition of
    customer demand in a manner that will achieve the
    company's objectives

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Major Marketing Sub-systems
  • Sales management
  • Sales forecasting
  • Advertising and promotion
  • Marketing research

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Sales Management
  • Sales, or the activity of selling, forms an
    integral part of commercial activity.
  • Sales management system provides information to
    help sales mangers and plan and monitor the
    performance of the sales activities.
  • It produces sales analysis reports on-
  • Product sales trends
  • Product profitability on product-by-product basis
  • The performance of each sales region
  • Sales persons performance

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Sales forecasting
  • Estimates of future sales arrived at by past
    experience and market research.Reasons for
    undertaking sales forecasts
  • Businesses are forced to look well ahead in order
    to plan their investments, launch new products,
    decide when to close or withdraw products and so
    on. The sales forecasting process is a critical
    one for most businesses. Key decisions that are
    derived from a sales forecast include
  • - Employment levels required- Promotional mix-
    Investment in production capacity

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Types of sales forecasting
  • Types of forecasting
  • There are two major types of forecasting, which
    can be broadly described as macro and micro
  • Macro forecasting is concerned with forecasting
    markets in total. This is about determining the
    existing level of Market Demand and considering
    what will happen to market demand in the future.
  • Micro forecasting is concerned with detailed unit
    sales forecasts. This is about determining a
    products market share in a particular industry
    and considering what will happen to that market
    share in the future.

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Advertising and promotion information system
  • Marketing managers need information to help them
    achieve sales objectives at the lowest possible
    cost for advertising and promotions.
  • Sales analysis provided by the sales information
    system can assist the advertising and promotion
    group by highlighting the trends that may
    influence the allocation and promotion and
    advertising expenditure.

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  • The market research information system can supply
    the promotion and advertising information system
    with information about market size and about
    characteristics for each product for the market.
  • The promotion and advertising information system
    acts as a storehouse of information that helps
    managers build on past experience with promotion
    and advertising.

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Market research
  • The activities undertaken by an organization to
    determine the nature of its customers and
    competitors, as well as the demand for its
    products or services along with the features that
    customers prefer in similar products or services.

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Use of computers in marketing management
  • Computers help the market research activity
    collect, analyze and maintain information on a
    wide variety of market variables that are subject
    to continuous change.
  • This includes information on customers,
    competitors, market economic and demographic
    trends etc.

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  • The main benefits derived from computer-based
    marketing information system are-
  • Control of market cost.
  • Diagnosis for poor sales performance
  • Management of fashion goods
  • Forecasting
  • Promotional planning and long-range corporate
    planning.
  • purchasing

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Transaction Processing Systems
  • A Transaction Processing System (TPS) is a type
    of information system. TPS collect, store,
    modify, and retrieve the transactions of an
    organization.
  • A transaction is an event that generates or
    modifies data that is eventually stored in an
    information system.

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  • A transaction processing processing system
    receives data from an input source like a
    customer and or a barcode or any other data
    capturing device.
  • The system then performs the transaction, checks
    its validity and report it in the form of summary
    or executive report to the management.
  • E.g ATM

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  • Batch processing systems-
  • In batch processing, a batch of requests is
    stored and then executed all at one time.It can
    take place without a user being present.
  • E.g billing of credit card

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Need of information system
  • To deal with huge amount of transactions.
  • For speed and accuracy.
  • Lesser cost.
  • To handle simultaneous users at a time.

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Production/Operation Systems
  • Production and Operations Management ("POM") is
    concerned about the transformation of production
    and operational inputs into "outputs" that, when
    distributed, meet the needs of customers.
  • The job of coordinating and controlling all the
    activities required to make a product.
  • A production system is a comprehensive inventory
    and manufacturing control system in which no
    materials are purchased and no products are
    manufactured until they are needed.

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Operation management
  • Operations management focuses on carefully
    managing the processes to produce and distribute
    products and services.
  • It consists of a range of areas dealing with the
    design, operation, and control of production
    systems and sub-systems.
  • Operation management is responsible for the
    translation of resources into products or
    services that customers will buy.
  • It is interconnected with the other company
    functions like HR,finance etc.

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Process linked to production or operation manager
  • New product development
  • Manufacturing and production
  • Supply chain and logistics
  • Quality management
  • Facility management

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Inventory management system
  • An inventory management system is an integrated
    package of software and hardware used in
    warehouse operations, and elsewhere, to monitor
    the quantity, location and status of inventory as
    well as the related shipping, receiving, picking
    and put away processes.
  • Inventories are maintained to avoid the stock out
    of a product that results in stopping of the
    progress of the production process.

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Types of inventory management systems
  • Dependent-dependent demand inventory is defined
    as the inventory of items that are unfinished
    goods such as components etc.Dependent demand
    inventory must be calculated.
  • Independent-this is defined as the inventory of
    finished goods.independent demand inventory must
    be forecasted.

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Dependent demand inventory system
  • The dependent demand inventory system is of three
    types-
  • Just-In-time manufacturing, or JIT-It is a
    management philosophy aimed at eliminating
    manufacturing wastes by producing only the right
    amount and combination of parts at the right
    place at the right time.

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  • MRP systems -MRP can help in planning and
    determining the supply needs and timeliness for
    new manufacturing process.they help in predicting
    delivering times, responding to changes, and have
    better control over the different phases of
    production.
  • Hybrid of both.

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Independent demand inventory system
  • The independent demand inventory system is of
    following types-
  • The economic order quantity models helps in
    finding the optimal level of inventory.
  • The production economic order quantity model- It
    helps in determining the optimal size of a
    population lot when sales and production takes
    place simultaneously.

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Computerized maintenance management
  • Provides for the planning and control of
    activities associated with maintenance activities
    of a plant or facility.
  • Benefits of IT enabled maintenance-
  • Reduction in downtime
  • Reduction in maintenance cost
  • Reduction in breakdowns
  • Improved diagnoses of machine problems.
  • Better utilization of maintenance resources like
    men, material etc.

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Financial management systems
  • This is the management related to the financial
    structure of the company and therefore to the
    decisions of source and use of the financial
    resources.
  • Financial management is used to know profit or
    loss and financial position of the firm(assets
    and liabilities).

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  • Financial information system-
  • It is managing the financial resources and data
    through computers.
  • Main work of financial management-
  • Cash management
  • Financial modeling
  • Advance purchasing

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  • Cash management-It deals with managing the cash,
    investing the temporarily available cash,payment
    of obligations etc.
  • Organizations use computers to help collect,
    analyze and report data about cash requirements
    and reserves.

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  • Financial modeling-
  • It helps the financial manager or analyst to
    generate fro forma statements that show financial
    impact of different proposals, such as adding a
    new product to current line, or opening a new
    warehouse.
  • Through financial modeling many possible outcomes
    can be evaluated in a time that is not possible
    manually.

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  • Advanced purchasing-
  • Computer based systems monitor the data about
    price and quantity discounts, product quality and
    reliability and speed of delivery.
  • On the basis of this data computer programmes can
    calculate vendor ranking and economic purchase
    quantities for individual items and store product
    information that help buyers evaluate vendor
    performance and negotiate favorable contracts
    with suppliers.

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Functions of financial systems
  • It ensures that all the business transactions are
    recorded in proper books of account.
  • Planning and controlling all expenditure.
  • Controlling the receipt and payment of cheques.
  • Safeguarding the assets of business in respect of
    plant and machinery, stocks, debtors and cash.
  • Preparation of periodic reports for performance,
    results etc.

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Integrated applications
  • Integration-Integration means combination.
  • In computer terminology, Integration is a broad
    term for any software that serves to join two
    separate and usually already existing
    applications.
  • Integrated software applications for business
    gives ability to integrate the diverse
    information sources pertaining to your business
    into single framework.

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ERP
  • Applications used by large organizations to
    manage inventory, resources, and business
    processes across departments in the enterprise
  • Software used by companies to plan and manage the
    basic commercial functions of their business,
    such as budgeting, accounting, human resources,
    material flows, etc

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CRM
  • The strategies, processes, people and
    technologies used by companies to successfully
    attract and retain customers for maximum
    corporate growth and profit.
  • It entails all the aspects of interaction a
    company has with its customers.

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SCM
  • Supply Chain Management is the management of the
    entire value-added chain, from the supplier to
    manufacturer right through to the retailer and
    the final customer.
  • The management of a supply chain of goods as a
    process from supplier of raw materials or
    components to the manufacturer, to the
    distributor to the wholesale buyer to the end
    consumer.

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BPR
  • The process of radically changing or
    re-engineering a process. BPR is used when
    businesses are out of time, ie, if they do not do
    something they will be out-of -business or have
    huge financial problems, or when people perform
    processes so differently that there is no one
    clear process.
  • Its aim is to improve performance and utilize the
    resources in an effective way.

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Advantages and business utility
  • Integration helps in business growth.
  • It helps in faster decision making.
  • Increases efficiency.
  • It enables the businesses to get the information
    in real-time.

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  • A typical business solution is an integration of
    ERP,BPR,SCM and CRM.
  • While ERP can take care of functions like
    accounts ,production planning, payroll and
    marketing etc.
  • BPR can be used simultaneously to cut down the
    non value-added business process and paperwork.
  • These systems are enablers of change in the
    business.
  • With the help of these systems business can
    compete better.
  • These systems if combined with web will help to
    reach customers most cost effectively.

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Business software solutions from SAP
  • SAP is the world leader in business software
    solutions, with industry specific products for
    every aspect of operations.
  • Its solutions are build on such technologies that
    it will integrate with any system.
  • It enables to preserve the previous investment
    and do not have to change while migrating to SAP.

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SAP business solutions
  • SAP solutions are installed at more than 60,000
    customer locations in 120 countries.
  • Nearly two-thirds of SAP customers have annual
    revenues of 500 million or less.
  • Developed and supported by 28,700 professionals.
  • 19,000 organizations worldwide run SAP software
    solutions.

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Business software solutions from People Soft
  • People Soft offers solutions that are ideally
    suited from company wide functions such as human
    resources, finance, marketing etc.
  • It works on pure internet architecture that makes
    integration easier.
  • People Soft solutions are available fro many
    industries like financial, government, customer
    relationship management,SCM etc.

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Building information systems
  • Information system is a set of people
    ,procedures, and resources that collects,
    transforms and distributes information in an
    organization.
  • Four kinds of organizational changes are enabled
    by information systems.These are
  • Automation, rationalization, re-engineering and
    paradigm shift.

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Computer based information system and its
classification
  • A computer based information system uses the
    resources of people,hardware and software to
    perform input, processing, output, storage and
    control activities that convert data resources
    into information products.
  • Three basic interacting components of a system-
  • Input
  • Processing
  • output

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  • There are two additional components of a
    system.these are-
  • Feedback and control.
  • Feedback is data about the performance of a
    system.
  • Control involves monitoring and evaluating
    feedback to determine whether a system is moving
    forward the achievement of its goal.

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Major concepts of information systems
  • People, hardware, software and data are four
    basic resources of information systems.
  • People resources include end users and
    specialist,hardware resources consists of
    machines and media, software resources includes
    programs and procedures, data resources can
    include data, model, and knowledge bases.
  • Data resources are transformed by information
    processing activities into variety of information
    products for end users.
  • Information processing consists of input,
    processing output, storage and control
    activities.

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Types of information systems
  • Office automation systems-
  • A computer-based information system that
    collects, processes, stores and transmits
    electronic messages, documents and other forms of
    office.
  • E.g spreadsheets
  • Text and image processing systems
  • Presentation packages

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  • Communication systems-
  • Electronic communications systems help people
    work together by exchanging or sharing
    information in many different forms.
  • E.g Teleconferencing-
  • Interactive electronic communication between two
    or more people at two or more sites, which make
    use of voice, video, and/or data transmission.

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  • Messaging systems-
  • E.g email, voice mail, fax etc.
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