To create a TV/DVD cessation pilot program ... don't know

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BUTTS OUT MOHAVE

• Mohave County Tobacco Use Prevention Program
• MCTUPP

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DVD Cessation Classes

• Purpose
• Alternative to Group Cessation

• Objectives
• To create a TV/DVD cessation pilot program
• To increase our enrollment and participation
  rates, targeting males 18 39 years

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Background

• Low male enrollment
• How could we get them into class?
• Survey them!
• Conducted one-on-one interviews with 49 males
• Ages 18-39 years

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Findings

• Years of School Completed
• 24.5 under 12 years 55 12 years
• 20.5 over 12 years
• Annual Income
• 42 under 14,999
• 27 15,000-24,999
• 31 25,000 and over

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Findings (contd)

• 67 had ever tried to quit, majority used CT
• 58 would use CT again (CTcold turkey)
• Approximately 30 or less would (yes, maybe,
  dont know) try some type of TV show, online, or
  video stop smoking program
• The majority of these males got their information
  from friends, radio, newspaper, bar, and
  TV-respectively
• 96 never heard of MCTUPP

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Creation and Development

• Had a Thought??
• Bring cessation into the home via TV
• Who rules the TV clicker?
• Hired a DVD Filming Company
• Talented and Willing Staff

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(No Transcript)
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View DVD

• Session One - Am I Ready to Quit? (220min)
• Session Two How to Manage Stress? (206)
• Session Three Overcoming Obstacles (241)
• Session Four Keeping the Support (725)
• Session Five Staying Quit (2240)

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Protocol for TV Viewers

• Complete an information form.
• Complete CIF (canary yellow only) including date
  of birth. If they just want a quit kit or
  information only, do not complete a CIF.
• In order to enroll in the US Script voucher
  program, the client must come to the MCTUPP
  offices with an Arizona identification card.
• Explain voucher process and that the client will
  receive a page of instructions for using the
  voucher along with TV cessation instruction for
  viewing programs.
• Clients need to watch the show every week to get
  vouchers, or talk w/ McTUPP
• Each week caller must answer three out of the
  five questions correctly.
• If two or more questions are answered
  incorrectly, instruct the caller to watch another
  airing of that weeks episode and call back. If
  no other episodes are available to view that
  week, the caller must receive intensive
  counseling from McTUPP covering the episode
  topics.
• (A show outline and copy of each episode will be
  given to all locations.)
• Viewers are not eligible for NRT vouchers if they
  start viewing after the first two episodes.
  Instruct them to attend a class or refer to
  MCTUPP.
• If a counselor is unavailable, instruct the
  client that a counselor will return the call.

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Examples of Questions Answers

• Session One Are You Ready to Quit?
• Q How do you get ready to quit?
  A Commitment, education, and support
• Q What are some reasons for smoking? A
  Stress, boredom, not paying attention, weight
  control
• Q What can you do to reduce your nicotine
  cravings? A Exercise, increase your physical
  activities
• Session Two How to Manage Stress
• Q What are the 4-Ds to remember when quitting?
  A Deep breathing, Drink water, Do something
  else, Delay your smoking
• Q What is an urge to smoke? A It is
  psychological, in your mind, a desire usually
  lasting 1-5 minutes
• Session Three Overcoming Obstacles
• Q What is the most important list to carry on
  your person? A Your list of reasons for
  quitting
• Q Does your sense of taste improve after
  quitting? A Yes, in about 3 days
• Session Four Keeping the Support
• Q How do you handle your anger when you quit? A
  You have to learn to deal with it, recognize it,
  feel the void, walk, do something else
• Q What type of restaurant should you visit
  during your quitting process? A Tobacco free,
  smoke free
• Session Five Staying Quit
• Q Why celebrate your quit? A Builds
  confidence, self esteem, helps you to remain quit
• Q What is a slip or lapse? A You take a puff,
  or have a cigarette (s) and realize what you have
  done, you stop and remain quit

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Call Tracking Form
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Results/Challenges

• Results

• Approximately 45 information calls
• Cessation clients (2-3)
• Quit Kits 20 given out in class

• Challenges

• Air time-late night
• Locally own TV station
• No advertising or promotion

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New Directions

• DVD is formatted to our Mohave intranet site
• Not available as of yet to the public
• Clients view online in the near future
• Marketing and Promotion Plan
• Reformat and edit