Convergence Technology Center

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Convergence Technology Center

• Recruitment
• Marketing
• February 13, 2009

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Types of Prospective Students

• Undeclared major
• Entry level technician
• Re-careering individual
• Post Baccalaureate
• Recent High School Graduate

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Focused Recruitment

• Provide just in time information
• Keep it relevant to what their interest and needs
  are
• Show them the money
• Remember - If theyre not a geek, then they know
  a geek

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Focused Recruitment

• Recruitment includes not just prospective
  students, but also
• Parents, friends, family
• Teachers, advisors
• Employers

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FOCUS OnInformation, Please!

• Email Communication
• Upcoming courses
• Promote events
• Faculty development
• Email Marketing
• www.constantcontact.com
• www.eventbrite.com
• www.zoomerang.com

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Make it Applicable
Mobile Lab Demos
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(No Transcript)
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Web Page
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Awareness Impact
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FOCUS OnInformation, Please!

• SHORT, INFORMAL sessions
• Opportunities for networking and relationship
  building
• Reformatted to focus on closing the sale aka
  Register!

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FOCUS On Making A Connection
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FOCUS On Making A Connection
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FOCUS On Retention

• Declare Your Degree
• Tech Student Forums
• Focus Groups
• Plan TechKnowFire
• Participate in CTC events

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FOCUS On Retention

• Staff availability to students
• Take every opportunity to highlight and
  acknowledge student accomplishments
• http//www.lakeviewimage.com/archives/showArticle.
  php?id585

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Our Best Recruitment Tools are our Students
http//animoto.com/play/be382699e4fbeef443220b28cb
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