Invisible Bar Codes

1
Invisible Bar Codes
Read what others cannot SEE!

• Covert Barcodes handle on-the-spot
• Brand and Document Authentication

John Hattersley, P.E.
2
Invisible Bar Codes

• What?
• Why?
• How?
• Technology?

3
Invisible Bar Codes Covert Bar Codes
What are they?
Types of Barcodes

• Not Linear Too sensitive to width of bars
• 2D Data Matrix more error correction more
  data - smaller area!

4
Invisible Bar Codes Covert Bar Codes
What are they?
Types of Data

• Product ID Label Identification
• Serial Number License Plate
• Hashed encoded unique number

5
Why Covert Bar Codes?

• Multi-Layer Protection
• Unobtrusive Identification
• Track and Trace
• Authentication
• Product Diversion Tracking
• Easy to Print
• Invisible to the Human Eye
• Less expensive than RFID
• NOW Easy to Read and Store!

6
Multi-Layer Protection
Why Covert Bar Codes?

• Invisible bar code with Unique Serial Number
• Holograms, Micro Text, embedded DNA
• Other Overt/Covert marks

7
Why Covert Bar Codes?
Unobtrusive Identification
8
Why Covert Bar Codes?
Track Trace in the FIELD !
Information Management Institute Conference on
Security Printing 11/18/2009
9
Why Covert Bar Codes?
Product Authentication
Information Management Institute Conference on
Security Printing 11/18/2009
10
Why Covert Bar Codes?
Product Diversion Tracking in the FIELD !
11
Why Covert Bar Codes?
EASY TO PRINT!
12
How does it work?
Three Legged Stool of Covert Security Solutions
Marking Scanning Data System
Information Management Institute Conference on
Security Printing 11/18/2009
12
13
Covert Security Solutions Marking

• Quality ink or ribbon marking
• Suitable to endure the environment

Information Management Institute Conference on
Security Printing 11/18/2009
13
14
Covert Security Solutions Scanning

• Easy to use scanners in-line or handheld
• Read the marks in the factory and the field

Information Management Institute Conference on
Security Printing 11/18/2009
14
15
Covert Security Solutions Data System

• Data and systems integration
• Either in-house or specialty service

Information Management Institute Conference on
Security Printing 11/18/2009
15
16
Covert Bar Code
Technology Update Data systems havent been a
problem they can use either regular or covert
bar code data input, or any number of other
labeling technologies including sophisticated but
expensive RFID. So what about Bar Code vs. RFID?
Information Management Institute Conference on
Security Printing 11/18/2009
16
17

Covert Bar Code
Technology Update RFID
RFID Solutions can be very expensive to implement.
Covert Bar Codes are Less Expensive.
18

Covert Bar Code
Technology Update RFID
RFID Solutions are getting better but . . .
Covert Bar Codes are still more cost effective to
implement.
19
Technology Update Since data systems havent
been a problem (they can use any data
input) The only challenge in adopting
economical covert bar codes was reliable marking
and scanning however BOTH are now available!
Information Management Institute Conference on
Security Printing 11/18/2009
19
20
Technology Update Marking Systems
Covert Bar Code
Digital printing Inkjet printing Thermal
transfer all now available
21

Covert Bar Code
Technology Update Marking Inks
Different Ink-Specific technologies are now
available across the light spectrum
22

Covert Bar Code
Technology Update Scanning Systems
Affordable, durable scanners are now available
for both the factory and the field
23
Read what others cannot SEE!
Thanks!

• John Hattersley
• jhattersley_at_indatasys.com
• InData Systems
• 27 Fennell Street
• Skaneateles, NY 13152
• 315-685-8311

For further information, contact