PBS Engage, putting the public back in public media

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• PBS Engage, putting the public back in public
  media

Jayme Swain Director, PBS Engage
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(No Transcript)
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The customer is the new platform. Doc Searls
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Social Media 101
A set of tools that gives the audience a voice,
allowing the public to create content and
communicate among themselves. Examples include

• Group instant messaging
• Social networking
• Live chats

• Blogs
• Message boards/groups
• Commenting, ranking
• Social bookmarking
• User-generated content

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By the Numbers

• Three in four US online adults now use social
  tools to connect with each other
• 21 are creators, actively participating in
  activities like blogging, posting stories,
  uploading original video or audio
• 35 of online Americans are now members of social
  networks
• Middle-aged adults have begun to actively adopt
  social media
• 72 of 45-54 and 62 of 55 use social media

Stats provided by Forrester, Oct 2008
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How is social media changing television and radio?
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How is social media changing television and radio?

• Content ownership
• NPR API
• Interaction
• PBS Engage
• NewsHour, ITVS
• Public Radio Exchange Youth radio

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Social media and PBS

• Relevancy
• Engage our audience and reach new audiences
• Mission critical

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What is PBS Engage?
http//www.pbs.org/engage
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Web 3.0

• Its not just social media anymore, its
  media or air
• Aggregation iGoogle, FriendFeed, etc
• Social networks become portable
• Semantic web

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Public Media Web sites

• PBS Engage http//www.pbs.org/engage
• NPR http//www.npr.org
• NewsHour http//www.pbs.org/newshour/
• Public Radio Exchange http//www.prx.org/
• ITVS http//itvs.org/index.htm

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Social Media Web sites

• Twitter http//twitter.com/home
• YouTube http//youtube.com
• Facebook http//facebook.com
• Wikipedia http//en.wikipedia.org/wiki/Main_Page
• Digg http//digg.com
• Flickr http//www.flickr.com/
• LinkedIn http//www.flickr.com/
• Pandora http//pandora.com/
• Current TV http//current.com/

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Books To Read

• Groundswell by Charlene Li, Josh Bernoff
• Here Comes Everybody by Clay Shirky