Sports Marketing: RunningJogging Event

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Sports MarketingRunning/Jogging Event

• Kavitha Balachandran
• Lindsay Bond
• Leslie Espy
• Jessica Holmes
• Jon McKeeman
• Eowyn Turner

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Current State of the Sport

• 10.5 million frequent runners in the US
• Avg. age of runners has increased slightly in the
  past few years
• Between 1993 and 2003 there was a 60 increase in
  the number of runners who participated in road
  races

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Current State of the Sport

• Decrease in participation in shorter races caused
  by
• Lack of unique, original events
• Majority of events focused on fundraising and not
  on the athletes

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Puma Presents the St. Louis Street Scramble

• 2.5 mi race
• 5 athletic obstacles
• 100 of the Nations Top High School Runners
• 7000 in scholarship money
• not your ordinary race

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Event Details

• Also featuring
• Open Division race
• Pre-race nutrition seminar and footwear/apparel
  expo
• Post-race street festival
• Music
• Booths and exhibits by sponsors
• Puma fashion show

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Course Map
Finish
Course Map Part 1
Start
Course Map
Course Map
Finish
Finish
Start
Start
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Course Map Part 2
Finish
Start
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Sponsors
Title Sponsor
Other Participating Sponsors
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Puma Internal Leveraging

• Best salespeople chosen to attend the Street
  Scramble
• Entered into a drawing to win tickets
• Hockey, baseball, and football
• 1st place (1) 2 tickets to each sport
• 2nd place (5) 2 tickets to 2 sports
• 3rd place (10) 2 tickets to 1 sport

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Puma External Leveraging

• Running Scholarships
• Top 3 girls and top 3 guys
• 1st place 2000
• 2nd place 1000
• 3rd place 500

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Puma

• Running shoes and sports apparel on sale
• Pre-registration gives 5 off apparel and 10 off
  shoes
• Coupons must be used that day
• Fashion show
• Amateur running program assistance
• Running shoe assistance

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Panera Bread

• Nutritional advice
• Advice for healthy eating at Panera
• General nutrition advice aimed at runners

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Apple

• iPod
• Sponsoring the graphics and technology used to
  track runners in the city
• iPod shuffles for runners to use during the race

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Nalgene

• Selling bottles before and after the race
• Nalgene logo
• Races logo

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Gatorade

• Dispensing water during the race
• Providing Gatorade after the event
• Assorted flavors
• New Lemonade flavor

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Media Rights

• MTV selected to receive media rights
• Mindset of MTV fits into concept of our race
• MTV can also make shows relating to the race to
  increase interest
• Reaches our demographic of reigniting younger
  interest in the sport

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Media Rights

• Sponsor Benefits for pairing up with MTV
• Puma fashion show will get even more ratings
• iPod and MTV are both about music

• The MTV media right will link our sport, fashion,
  and music to create and event that fits together
  to create interest for our target

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Television Graphics
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Logo
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Non-fashion Merchandising
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Fashion Merchandising
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Poster
not your ordinary race.
not your ordinary race.
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Print Advertisement
Watch the nations top high school runners
test their prowess in the streets of St. Louis.
Find out who makes it to the winners circle
on ESPN2 at 2 pm on August 6, 2005.
Watch the nations top high school runners
test their prowess in the streets of St. Louis.
Find out who makes it to the winners circle
on MTV at 2 pm on August 6, 2005.
Its the ultimate obstacle course.
Its the ultimate obstacle course.
not your ordinary race
not your ordinary race
www.pumastreetscramble.com
www.pumastreetscramble.com
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not your ordinary race.