Leveraging Power

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Leveraging Power!

• So you want some money?

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The money..
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Reimbursable

• Payments received after proof of placement,
  payment, and other documentation.

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Guidelines
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Program Description

• What do you want to accomplish?
• What are the goals for your programs?
• What are your partners roles and financial
  commitment?

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Your Partners

• Minimum of three financial partners
• One partner must be the lead partner
• Good explanation of roles
• Regional projects encouraged
• A vendor cannot be a partner
• DMO role

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Program Content
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Target Audience and Research

• Who is your target market and audience?
• Why did you choose this market?
• What research supports your interest in this
  market?

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Finding Your Research

• Local tax/revenue data
• http//www.vatc.org
• Visitor Logs
• Partners Data
• Website stats
• Comparable projects
• Ties into your performance measures

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Your Marketing Message and Program Plan
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Your Message

• What is your message?
• How will it reach that audience?
• Does it cut through the clutter?
• Is it clear?
• Does it include a call to action?

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Your Plan
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Virginia is for Lovers

• Does your program support the Virginia is for
  Lovers campaign?

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Performance Measures

• Have you clearly listed your objectives, desired
  outcomes and demonstrated how you have leveraged
  dollars?
• Have you clearly established realistic baseline
  numbers and clearly stated your targets?
• How will you know if you have reached your target
  audience?
• How will you report the effectiveness of your
  program?
• Is there a plan for implementing the program if
  requested funding is not fully awarded?
• Is there a sustainability plan to continue the
  program after the requested funding cycle?

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Your Success

• How will you measure it?
• Do you have baselines?
• Do you have targeted projections?
• Are your measures realistic?
• Key for your final report

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Its a Gas!

• How do you measure your gas mileage?
• How many gallons of gas you bought
• How many miles you have driven

Miles Driven/Gallons Bought MPG
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Get the Word Out!

• Let your stakeholders, community and legislators
  know your successes
• Template for announcing your award

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Give us a shout!

• Draft review due November 16
• Call us, e-mail us

Paige Worthington 804-545-5548 pworthington_at_virgin
ia.org
Steve Galyean 804-545-5517 sgalyean_at_virginia.org
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Deadlines

• Tuesday, December 1, 2009 by 500 PM
• Award notification in mid-December 2009
• 18 month completion
• Final report within 60 days

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The money..???
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Questions?