Walnut Hills Country Club

1
Walnut Hills Country Club

• Annual Meeting 2006
• April 19, 2006

2
Agenda

• Call to order Jim Harvin
• President
• Certification of a Quorum Michael Ramsby
• Secretary
• Minutes of last Annual Meeting
• April 21, 2005
• Moments of silence
• Acknowledgement of Past Presidents

3
Agenda

• Vision / Mission Statement, Jim Harvin
• Core Values, Service Creed,
  President
• 2006 Business Plan- QA
• 2005 Financials Pat Monea
• and 2006 Budget review QA Treasurer

4
Agenda

• Committee Reports
• Greens Scott Murray
• Golf Jim Trebilcock
• House Michael Ramsby
• Membership Lisa Allen Kost
• Pool and Tennis Doug Stacks
• Social Committee Genese Piggott

5
Agenda

• Call for Old Business
• Call for New Business
• 2006 Election Tom Collins, Teller Committee
• By-Law Amendment Results
• Board of Directors Election - Results April 27,
  2006
• Adjournment

6
Vision / Mission Statement

• Our Vision
• To be the premier private county club in
  mid-Michigan.
• Our Mission
• Our mission at Walnut Hills Country Club is to
  create an exceptional environment and experience
  for our members.

7
Core Values

• Core Values
• Quality members in all classes are WHCCs most
  valuable asset
• Club matters are actively communicated to the
  members
• Members receive exceptional and personalized
  service
• Families are welcome in our Club environment
• The Club acts responsibly, and with integrity, in
  its affairs
• History and traditions are honored legacies

8
Our Service Creed

• Warm Welcome
• Memorable Moments
• Fond Farewell

9
2006 Business Plan

• Creation of the Executive Management Group
• Victor Whipp Lisa Allen-Kost
• Kurt Thuemmel Tricia Smith
• (Club Manager)
• Mission Work as a team to continually provide
  outstanding performance in every area at
  WHCC- manage day to day operations on a
  continual basis
• Business plans developed by the Executive
  Management Group in every area of WHCC operations
  and by each Committee

10
2006 Business Plan

• Communication
• Presidents Letter Monthly to all Members
• Financial results
• Board Meeting Actions
• Any material activities of the Club
• Board meeting schedules published in advance
• Committee Meetings
• Second Tuesday of each month from 530- 730
  PM- first meetings Tuesday April 11, 2006 All
  committees meet members encouraged to attend
  and participate

11
2006 Business Plan

• Focus Group / Membership Survey Results
• Distributed to Executive Management Group for
  use in day to day operations and strategic
  planning. Most comments concerned operations,
  amenities and service
• Critical Facilities Renovations
• Move Pro Shop to golf area
• Create Member Lounge - Walnut Room- in
  existing pro shop areas
• Replace and add to banquet, meeting supplies and
  equipment

12
Financials

• Financial Review
• Audit Opinion
• Balance Sheet Review and Highlights
• 2005 Income Expense Results and Highlights
• 2006 Budget Process
• 2006 Budget Highlights
• Questions?

13
Financial Trends

• Cash flow trouble beginning in 2003
• 2003 Operating loss (110,000)
• 2004 Operating loss (190,000)
• 2005 Operating loss (444,000)
• 3 year total (744,000)
• Operating assessments
• 2003 103,000
• 2004 145,000
• 2005 482,000
• 3 year total 730,000
• Consisted of 202K assessment made in June 2005
  and a gross 294K assessment made in April 2005
  that netted 482K after taking into account the
  discount for early payments (4) and allowance
  for doubtful accounts
• Note This schedule does not reflect
  depreciation expense for any year because it is a
  non-cash item

14
Financials

• Capital budgets used only for capital
  improvements
• Net proceeds from sale of property
  615,388
• used as follows
• Steamer, computer, pub furniture, water
  softening system,
• utility truck, greens roller, ice cream
  machine, ground construction
• and design fees
  ( 49,325)
• 2005 grounds equipment (132,939)
• Current balance 354,662
• Set aside for potential tax liability
  30,000 - 171,662
• Ultimate Balance 171,661 - 324,662

15
Greens Committee - 2005 Highlights

• Expanded the mowed areas that surround greens
• Path improvements
• Hole 14 Drainage improvements
• 142,311 Capital equipment purchased
• 116,351 Replacement equipment
• 25,960 New capability
• 2005 Summer drought worst in the past 25 years.
• Spent 77,489 on chemicals vs. 50,000 budget
• (27,489) Variance
• Budget held constant vs. 2004
• Overall 611,210 vs 592,058
• (19,152) Variance

16
Greens Committee - 2006 Plan

• Goals
• Maintain greens to Country Club expectations
• Manicure fairways to the best available
  locally
• Create a memorable experience.
• Budget held constant vs. 2005
• 592,058 (lower 20 of West Michigan GAM
  courses)
• No capital planned (Include in Long Term
  Business Plan)
• Identified needs for
• Improvements in practice areas
• Tee modifications (for all abilities)
• Drainage
• Aesthetics
• Introduction of Migrant Workers
• Thank you to all that donated.

17
Golf Committee 2005

• Summary of Rounds Played - 2004
• Member Rounds Played - 16,408
• Guest Rounds Played - 2,791 _at_ 55
• Total Rounds Played - 19,199
• Cart Rental - 5,507 _at_ 30
• Guest and Cart Revenue - 318,715
• Summary of Rounds Played - 2005
• Member Rounds Played - 15,127
• Guest Rounds Played - 2,961 _at_ 55
• Total Rounds Played - 18,088
• Cart Rental- 5,496 _at_ 30
• Guest and Cart Revenue - 327,735
• Revenue Difference 2005 - 9,020

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Golf Committee 2006

• 2006 Golf Highlights
• Junior Golf June 15th
• Womens Invitational July 12th thru July 14th
  
• Mens Invitational July 26th thru July 29th
• Club Championships August 25th thru August
  27th
• New Player Thursdays
• 2006 Goals
• Increase revenue through sales incentives
• Six Pack Program
• Others as developed and approved
• Enhance member experience at points of contact
• Enhance guest first impressions

19
House Committee 2005

• House Committee Review Fiscal Year 2005
• Reviewed food vendors
• New training manual
• Re-black top ramp/starter area
• Pool locker rooms updated
• Cost savings -
• Dinning Oct, Nov, Feb, March closed on
  Tuesdays
• Weekly menu lower inventory
• Friday nite babysitting
• More themed food events

20
House Committee 2006

• Plans for Fiscal Year 2006
• Pro shop move
• Banquet tools upgrades
• Service upgrades
• grated cheese, pepper grinder, olive oil
  offered
• Quick Turn menu items take less than 5
  minutes
• Fine Dining Nites in Grand View Room
• More babysitting
• Lighting of Lake Lansing entrance
• Spot lighting 9 18 green
• Patio enhancements extend out to black top
  and fire pit

21
Membership Committee

• Goals/Strategies
• Increase membership by 18 net members in 2006
• Jan 3
• Feb 3
• March 10
• April 15
• 31
• Estimated resignations 13
• Net new members 18

22
Membership Committee

• Initiation Fee Restructure
• Now May1 June 1
• General 500 2,000 3,000
• Sr. Associate 500 2,000 3,000
• Jr. Associate 500 2,000 3,000
• Social - 500 500
• Dining - 250 250
• Non Resident 250 500 500
• 50 Equity

23
Membership Committee

• New Corporate Membership Classification
• Corporate Members with a minimum of five (5)
  members/employees of the company are eligible for
  reduced dues at the Sr. and Jr. Associate rates.
• Retained 3 Members as a result of change
• Added 7 new members as result of change

24
Membership Committee

• Identify target audiences/key messages
• Developed Friends Family Ambassadors
  program
• Develop Vision/Mission/Service Creed
• Develop BRAND
• Identify standards for all communication

25
Membership Committee

• Increase member communication and retention
  reduce attrition by 50
• Twice weekly E mail communications to Membership
• Immediate and Continuous communications on key
  issues
• Retained 10 members since November, 2005
• Improve member publications and web site
• Increase public and media relations

26
Pool Tennis Committee

• Pool - opens Memorial Day
• Goals for 2006
• Hire pool manger/aquatic director
• Improve staffing efficiency
• Improve cleanliness of pool area/ locker
  rooms/ rest rooms
• Improve lessons/swim team via
  training and stroke technique
• Adult lap swim beginning June 1
• Long Term Needs
• Resurface/reseal surface with new marlite-
  patch this year
• Level pool deck

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Pool Tennis Committee

• Tennis starts June 13
• Goals for 2006
• Improve appearance around facility
• Patch courts
• Re establish adult member tennis programs
• Twilight in conjunction with golf twilight
• Long term needs
• Re surface courts
• Tennis/ Pool Combined
• Tennis/pool Jr. programs coordinated with Jr.
  Golf- permits participation in all
  activities
• 4 family fun nights

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Social Committee

• Four Major Parties
• Pink Party July 4th Summer theme
• Fall Oktoberfest Holiday Egg Nog
• Chairperson?
• Fun Committee to work on
• Great way to get involved with Club
• Great way to get acquainted with staff and
  members
• Evolving Committee new ideas and
  responsibilities encouraged
• New Committee Meeting Structure
• With Committees meeting at the same time and
  with a Club master calendar coordination with
  Golf, Pool and Tennis and House Committees will
  be facilitated

29
Election

• Teller Committee Tom Collins
• By- Law Amendments
• Board of Directors results announced April 27,
  2006

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• THE FUTURE
• IS NOW