Video On Demand Are You Ready

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Video On Demand Are You Ready?

• Bill Weber, VP CTO, WHYY
• Michael Atkin, CEO, Broadview Software

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The Future of Public Media is at Stake

• Rapid change is occurring now
• Faster than we can imagine
• Can we transform to multi-platform?

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VOD

• Ideal for the public tv audience
• Thirst to learn and experience more
• Built upon online interactive success
• You Tube explosion
• Comcast proof-of-concept

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Barriers to Entry

• Capital Equipment Costs
• Content Selection / Editing
• Content Structure Management
• Scheduling
• Tracking

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WHYY

• COMCAST

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23 Million Cable Subscribers12 Million Digital
Subscribers
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• 80 of the digital householdsuse VOD and 70
  often
• Music Video's, Kids and HBO lead the top 3
• 70 is free, 25 is Premium and 5 Pay movie and
  Adult

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• Mid-East division alone
• 85 to 95 million streams a month
• Short content is watched more
• Refresh regularly

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The Result

• New cable viewer preferences
• Explosive use of non-linear TV
• Measurable audience shift
• Underwriting opportunities
• Your viewers are on the move!

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Video On Demand Are You Ready?

• Michael Atkin, CEO, Broadview Software

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Breaking Down the Barriers to Entry

• Capital Equipment expanding the ROI of your HD
  move by adding VoD/CoD
• Managing Content the magic of metadata
• Capturing new avenues of underwriting

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The Good News

• The More of Public Broadcasting is all about
  content. CoD can let you do more of More
• Support your members
• Access additional underwriting streams