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Web

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?? ??????????? ???? ???????? ?????????? ??????? ? ???????? ???? ?????????. ... 4413), d.tarasova_at_imedia.ru. ???????? ?? ???????: ?????? ???????? (???. ... – PowerPoint PPT presentation

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Title: Web


1
??????????????? ????????-?????? Web????
2
??? ????? Web?????
Web???? - ???? ?? ??????? ?????? ?? ?????????
????????????? ????? ??????. ???? ?????? ? ???????
????? ?????????? ???????? ?????? ????????. ??
??????????? ???? ???????? ?????????? ??????? ?
???????? ???? ?????????. Web???? ??? ??????? ?
2004 ????. ? ??? ??? ???? ?????????????? ???? ???
????????????? ?????????? ?????? ? ?????????
???????? ??????????. ?????? ???? ?? Web????
??????????? ????? ?????? ??????? ?? ???? ?????? ?
???????????, ??????????, ??????????? ? ?????? ??,
??? ????????? ???????????? ?????? ???????????
????? ? ????????????? ?????????.

Web???? ?????? ? ?????? ????, ???????
?????????? ???? ????????? ? ??????? TNS ? ??????
?????? ?????????????? (??. ?????? 4-6).
????????! ?? ????????? ??????????? ?????
?????? ??????? ????? WebPark.ru, ??????? ?????
??????? ? ???????? ???.
3


????????? ????? ?????????, ???????????? ? ??????
????? ? ??? ???? ?????? WebPark.ru? Webpark.ru
?????? ??? ????, ????? ???????? ?????
????????????? ???? ????????. ??????? ?????????
??????????? ????????? ?????, ??? ????????????
??????? ? Webpark.ru ? ?????????? ??????????? ?
?????????? ?????????? ?????. ???? ?????????
?????????, ??? ????? 50 ??????????? ??????? ??
???? ?? ???????? ? ????????? (??????
Liveinternet ? Google Analytics). ????
?????????? ????????? ????? (28) - ????????????
? ???????? 25 34 ????, 24 - 18-24 ????, 21 -
35-44 ????. ???????????, ???????????? ? ????????
???????? ???????? ????? WebPark.ru
????????? ????? WebPark.ru ???????????? ?? ????
????, ?? ??????? ???????? ???????? ?????????
????????? ????????????? ??????? 40 ????????
(??????), ?????????? ???? ? ?????. ? ??????
??????? ? ???????????? ???? ??????????? ????????
??????????? ?????? ???? ?????????????
?????????????? ? ???????????? ?????? ????
???????????? ????? ?????????? ??????? ??
????????? ??????/?????/??? ?????? ?? ???? ????,
? ???? ???? ??????????? ????? ? ????????????
?????? ????? ? ?????? ?????? ??, ???
?????????. ??????? ??????????? ??? ?????? ?
?????, ???? ???? ????? ??????? ? ??????? ????????
???????? ??????????? ????? ?????. ????
????????? ????????????, ??????????? ? ????????
? ???????? 18 34 ????. ???? ?????????
?????????, ??? ????? 50 ??????????? ??????? ??
???? ?? ???????? ? ????????? (?????? ??????).
??????? ????? ????????? ??????????? ?????????
?????, ??? ???????????? ??????? ? webpark.ru ?
?????????? ??????????? ? ????????? ??????????
?????.
4
????????? Webpark.ru ? ??????????2008
?????????? ?????? ?????? ???????? ???
?????????????? ???????????, ?.?. ??????????
??????????? ??????? (Unique Visitors) ?? ?????
????? ????.
5
????????? ????????? Webpark.ru ? .??? / ???????
(??????, ???? 2008 ?., Monthly Reach, ??
??????????)
?????????? ?????? ?? ?????-???? ????-??????
????????, ??? ???????? ?????????? ?? ????????
????????????? ????????, ?? ?? ????????, ??? ???
?????? ????????? ??????????? ? ?????????.
6
????????? ????????? Webpark.ru ? . ???
?????????????? ?????? ????????? Webpark.ru,
Affinity Index (??????, ???? 2008 ?., Monthly
Reach, ?? ??????????)
??????? ?????? ????????? Webpark.ru, Affinity
Index
?????????? ?????? ?? ?????-???? ????-??????
????????, ??? ???????? ?????????? ?? ????????
????????????? ????????, ?? ?? ????????, ??? ???
?????? ????????? ??????????? ? ?????????.
7
????????????? ?????????????? ????????? ???????
???????? (???? 2008 ?., ?????????? ??????????)
8
????????? ????????? ??????? ???????? ? . ???
??????? (??????, ???? 2008 ?., Monthly Reach
?? ??????????)
?????????? ?????? ?? ?????-???? ????-??????
????????, ??? ???????? ?????????? ?? ????????
????????????? ????????, ?? ?? ????????, ??? ???
?????? ????????? ??????????? ? ?????????.
9
??? ???? ???????? ???????? ??????? ?? Web?????
  • ????????, ???????? ??????? - ??????? ?????? ?? ??
    ?????????, ???????? ??????????. Webpark.ru
    ?????????? ?? 10 000 000 ??????? ???????
    ??????????, ? ??? ?????? ???????? ?????
    ????????????? ????????? (????? 1 500 000
    ???????).
  • ??????? ????? ????????? ??????? ??????? ??????
    ?? ?????????????????? ??????? ??? ??????????
    ????? ???????? ???????????? ???????????
    ???????? ??????????. ?????? ????????? ???????,
    Webpark.ru ?????????? ??????????? ? ???????,
    ??????? ?? ??????? ??????????? ????????????.
  • ?????, ?????????, ??????????, ???? ?????????
    ??????? ?? Webpark.ru ?? ???????? ????????????
    ??????, ????????? ????????? ????????
    ????????????? ?? ??, ????? ????????? ??
    ???????????? ????????? ????? ? ???? ???????????.
  • ???????? ???????, ??????? ???????, ??????,
    ???????, ????, ???????????? ??????? - ??
    ????????, ??????? ????????????? ????? ? ??????,
    ? ?????????, ? ????????? ?????? ?????????. ??
    ?????? ???, ????? ??? ??????? ????????? ??? ?????
    ?????? ?????.
  • ?????? Webpark.ru ??? ????, ????????? ???
    ?????? - ??? ????????? ????? ??? ??????? ??????.
  • ?????????? ????????? ???? ????? - ???????
    17 35 ???, ?? ????????? ?? webpark.ru ???????
    ???????????, ????????? ??? ?????, ?? ???????????
    ???? ??????? ?????????.
  • ??????? ?????? ????????? ??????? ?????????
    ???????? ??????? ?????? ??????? ??????, ???????
    ?????????? ??????????? ????????????? ????????,
    ??????? ????????? ????? ??????? ?????? ?????
    ?????? ?????????? ?? ????? ?????.
  • ??????????? ????????? ?? ???????? ????, ??
    ???? ? ??????, ?? ????????, ??? ??????????
    ????????? ?????? ????? - ??? ???? ???????
    ?????????
  • ???????? - ???????? ?? ????????? ??? ????????
    ??????? ?????????????? ????????????
  • ??????????? ????????? ???????? ????? ?????
    ??????????? - ????????, ?? ??????? ??????,
    ???????? ????, ????????? ??????? ?????? ?
    ?????????
  • ?????????? ?????? - ??? ????????? ?????? ??
    ????? Webpark.ru!
  • ???????????? ???? ??????? ?? webpark.ru
    ????????? ??????? ??? ????, ????? ?????? ?
    ??????????? ?????????? ???? ??? ??????, ????? ???
    ??????
  • PR ????????? - ????????? ????? ?????????
    ??????????? ????? ??????? ??????????? ??????????
    ???????? ??? ????? ?????? ????????????????
    ??????????????? ????????? ??????? ?
    ??????????????? ???????? ?????, ?? ?????????????
    ????????? ???????? ?? ???????? ????????? ? ???.
  • ?????? webpark?
  • ??????
  • 1. ??? ???????? ???????????? ? ??????? ???????
    ????????? ??????? ????????? ?? 1 ???? ???
    ?????????? ???????? ? ??????? ?PC 1 ???, ???
    ?????????? ????????? ??????? ??????? ?????????
    CPM 75 ???. ?? ?????-????? ???? ?????? ?
    ??????, ??????? ?? ????? ????????? ??????
    ?????????? ??? ????? ??.
  • 2. ??????? ????????? ?? ??????? ? ??????????? ???
    ?????????? ????????? ??????? CPT 0,35 ???., ???
    ?????????? ????????, ??????? ? ?????????????
    0,15 ???.
  • 3. ??? ??????? ?? ?????????? ????????????.
  • 4. ??????????? ???????? ?????????? ?
    ??????-??????? www.mhealth.ru ?? ???????? ????.
  • ???????
  • 1. ????????? ??????? ? ?????? 468?60 ?????
    ???????? ????? ??????????? ?????????, ?????
    ??????? ?? ??????? ?????????? ? ????????? ?????.
  • 2. ?? ????? ????????? ????? ??????????? ?
    ????????? ????????? ????????????? ????????
    ???????. ???? ????? ????? ??????????.
  • ??????????
  • 1. Webpark.ru ??????????? ?? Independent Media
    Sanoma Magazines, ??????? ??????? ????? ????????
    ??????? ???????. ?? Webpark.ru ?? ?? ?????????
    ????????, ??????????, ???????? ? ???????
    ?????????? ??????? ??????????.
  • ???????
  • 1. ??? ?????? ???????? ??????? ??????????????,
    ??????? ?????? ?????? ???????? ?? ????? ?????? ?
    ???????????? ???????? ??????????? ??????? ??? ???
    ??? ???? ????????? ????????.

10
?????????? ?? ????????
????? ??????? ???????????? ?????? ??????? ?????
??????? (???. 3184), elena.egorova_at_imedia.ru
??????? ???????? ?? ???????? Webpark.ru
????? ???????? (???. 4414), o.alenkova_at_imedia.ru
??????? ???????? ?? ??????? ???? ????????
(???. 4413), d.tarasova_at_imedia.ru ???????? ??
??????? ?????? ???????? (???. 1898),
m.borisova_at_imedia.ru ???????? ?? ??????? ????
???????? (???. 4420), a.malisheva_at_imedia.ru ??????
?? ?? ??????? ?????? ????? (???. 1928),
k.lashun_at_imedia.ru ?? ???? ???????? ????????????
?????????? (????????, ?????, ???????????
????????? ? ??.) ??????????? ?????? ??????? -
???????? ??????? (1662), s.penkina_at_imedia.ru
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