Title: Web
1??????????????? ????????-?????? Web????
2??? ????? Web?????
Web???? - ???? ?? ??????? ?????? ?? ?????????
????????????? ????? ??????. ???? ?????? ? ???????
????? ?????????? ???????? ?????? ????????. ??
??????????? ???? ???????? ?????????? ??????? ?
???????? ???? ?????????. Web???? ??? ??????? ?
2004 ????. ? ??? ??? ???? ?????????????? ???? ???
????????????? ?????????? ?????? ? ?????????
???????? ??????????. ?????? ???? ?? Web????
??????????? ????? ?????? ??????? ?? ???? ?????? ?
???????????, ??????????, ??????????? ? ?????? ??,
??? ????????? ???????????? ?????? ???????????
????? ? ????????????? ?????????.
Web???? ?????? ? ?????? ????, ???????
?????????? ???? ????????? ? ??????? TNS ? ??????
?????? ?????????????? (??. ?????? 4-6).
????????! ?? ????????? ??????????? ?????
?????? ??????? ????? WebPark.ru, ??????? ?????
??????? ? ???????? ???.
3 ????????? ????? ?????????, ???????????? ? ??????
????? ? ??? ???? ?????? WebPark.ru? Webpark.ru
?????? ??? ????, ????? ???????? ?????
????????????? ???? ????????. ??????? ?????????
??????????? ????????? ?????, ??? ????????????
??????? ? Webpark.ru ? ?????????? ??????????? ?
?????????? ?????????? ?????. ???? ?????????
?????????, ??? ????? 50 ??????????? ??????? ??
???? ?? ???????? ? ????????? (??????
Liveinternet ? Google Analytics). ????
?????????? ????????? ????? (28) - ????????????
? ???????? 25 34 ????, 24 - 18-24 ????, 21 -
35-44 ????. ???????????, ???????????? ? ????????
???????? ???????? ????? WebPark.ru
????????? ????? WebPark.ru ???????????? ?? ????
????, ?? ??????? ???????? ???????? ?????????
????????? ????????????? ??????? 40 ????????
(??????), ?????????? ???? ? ?????. ? ??????
??????? ? ???????????? ???? ??????????? ????????
??????????? ?????? ???? ?????????????
?????????????? ? ???????????? ?????? ????
???????????? ????? ?????????? ??????? ??
????????? ??????/?????/??? ?????? ?? ???? ????,
? ???? ???? ??????????? ????? ? ????????????
?????? ????? ? ?????? ?????? ??, ???
?????????. ??????? ??????????? ??? ?????? ?
?????, ???? ???? ????? ??????? ? ??????? ????????
???????? ??????????? ????? ?????. ????
????????? ????????????, ??????????? ? ????????
? ???????? 18 34 ????. ???? ?????????
?????????, ??? ????? 50 ??????????? ??????? ??
???? ?? ???????? ? ????????? (?????? ??????).
??????? ????? ????????? ??????????? ?????????
?????, ??? ???????????? ??????? ? webpark.ru ?
?????????? ??????????? ? ????????? ??????????
?????.
4????????? Webpark.ru ? ??????????2008
?????????? ?????? ?????? ???????? ???
?????????????? ???????????, ?.?. ??????????
??????????? ??????? (Unique Visitors) ?? ?????
????? ????.
5????????? ????????? Webpark.ru ? .??? / ???????
(??????, ???? 2008 ?., Monthly Reach, ??
??????????)
?????????? ?????? ?? ?????-???? ????-??????
????????, ??? ???????? ?????????? ?? ????????
????????????? ????????, ?? ?? ????????, ??? ???
?????? ????????? ??????????? ? ?????????.
6????????? ????????? Webpark.ru ? . ???
?????????????? ?????? ????????? Webpark.ru,
Affinity Index (??????, ???? 2008 ?., Monthly
Reach, ?? ??????????)
??????? ?????? ????????? Webpark.ru, Affinity
Index
?????????? ?????? ?? ?????-???? ????-??????
????????, ??? ???????? ?????????? ?? ????????
????????????? ????????, ?? ?? ????????, ??? ???
?????? ????????? ??????????? ? ?????????.
7????????????? ?????????????? ????????? ???????
???????? (???? 2008 ?., ?????????? ??????????)
8????????? ????????? ??????? ???????? ? . ???
??????? (??????, ???? 2008 ?., Monthly Reach
?? ??????????)
?????????? ?????? ?? ?????-???? ????-??????
????????, ??? ???????? ?????????? ?? ????????
????????????? ????????, ?? ?? ????????, ??? ???
?????? ????????? ??????????? ? ?????????.
9??? ???? ???????? ???????? ??????? ?? Web?????
- ????????, ???????? ??????? - ??????? ?????? ?? ??
?????????, ???????? ??????????. Webpark.ru
?????????? ?? 10 000 000 ??????? ???????
??????????, ? ??? ?????? ???????? ?????
????????????? ????????? (????? 1 500 000
???????). - ??????? ????? ????????? ??????? ??????? ??????
?? ?????????????????? ??????? ??? ??????????
????? ???????? ???????????? ???????????
???????? ??????????. ?????? ????????? ???????,
Webpark.ru ?????????? ??????????? ? ???????,
??????? ?? ??????? ??????????? ????????????. - ?????, ?????????, ??????????, ???? ?????????
??????? ?? Webpark.ru ?? ???????? ????????????
??????, ????????? ????????? ????????
????????????? ?? ??, ????? ????????? ??
???????????? ????????? ????? ? ???? ???????????. - ???????? ???????, ??????? ???????, ??????,
???????, ????, ???????????? ??????? - ??
????????, ??????? ????????????? ????? ? ??????,
? ?????????, ? ????????? ?????? ?????????. ??
?????? ???, ????? ??? ??????? ????????? ??? ?????
?????? ?????. - ?????? Webpark.ru ??? ????, ????????? ???
?????? - ??? ????????? ????? ??? ??????? ??????. - ?????????? ????????? ???? ????? - ???????
17 35 ???, ?? ????????? ?? webpark.ru ???????
???????????, ????????? ??? ?????, ?? ???????????
???? ??????? ?????????. - ??????? ?????? ????????? ??????? ?????????
???????? ??????? ?????? ??????? ??????, ???????
?????????? ??????????? ????????????? ????????,
??????? ????????? ????? ??????? ?????? ?????
?????? ?????????? ?? ????? ?????. - ??????????? ????????? ?? ???????? ????, ??
???? ? ??????, ?? ????????, ??? ??????????
????????? ?????? ????? - ??? ???? ???????
????????? - ???????? - ???????? ?? ????????? ??? ????????
??????? ?????????????? ???????????? - ??????????? ????????? ???????? ????? ?????
??????????? - ????????, ?? ??????? ??????,
???????? ????, ????????? ??????? ?????? ?
????????? - ?????????? ?????? - ??? ????????? ?????? ??
????? Webpark.ru! - ???????????? ???? ??????? ?? webpark.ru
????????? ??????? ??? ????, ????? ?????? ?
??????????? ?????????? ???? ??? ??????, ????? ???
?????? - PR ????????? - ????????? ????? ?????????
??????????? ????? ??????? ??????????? ??????????
???????? ??? ????? ?????? ????????????????
??????????????? ????????? ??????? ?
??????????????? ???????? ?????, ?? ?????????????
????????? ???????? ?? ???????? ????????? ? ???.
- ?????? webpark?
- ??????
- 1. ??? ???????? ???????????? ? ??????? ???????
????????? ??????? ????????? ?? 1 ???? ???
?????????? ???????? ? ??????? ?PC 1 ???, ???
?????????? ????????? ??????? ??????? ?????????
CPM 75 ???. ?? ?????-????? ???? ?????? ?
??????, ??????? ?? ????? ????????? ??????
?????????? ??? ????? ??. - 2. ??????? ????????? ?? ??????? ? ??????????? ???
?????????? ????????? ??????? CPT 0,35 ???., ???
?????????? ????????, ??????? ? ?????????????
0,15 ???. - 3. ??? ??????? ?? ?????????? ????????????.
- 4. ??????????? ???????? ?????????? ?
??????-??????? www.mhealth.ru ?? ???????? ????. - ???????
- 1. ????????? ??????? ? ?????? 468?60 ?????
???????? ????? ??????????? ?????????, ?????
??????? ?? ??????? ?????????? ? ????????? ?????. - 2. ?? ????? ????????? ????? ??????????? ?
????????? ????????? ????????????? ????????
???????. ???? ????? ????? ??????????. - ??????????
- 1. Webpark.ru ??????????? ?? Independent Media
Sanoma Magazines, ??????? ??????? ????? ????????
??????? ???????. ?? Webpark.ru ?? ?? ?????????
????????, ??????????, ???????? ? ???????
?????????? ??????? ??????????. - ???????
- 1. ??? ?????? ???????? ??????? ??????????????,
??????? ?????? ?????? ???????? ?? ????? ?????? ?
???????????? ???????? ??????????? ??????? ??? ???
??? ???? ????????? ????????.
10?????????? ?? ????????
????? ??????? ???????????? ?????? ??????? ?????
??????? (???. 3184), elena.egorova_at_imedia.ru
??????? ???????? ?? ???????? Webpark.ru
????? ???????? (???. 4414), o.alenkova_at_imedia.ru
??????? ???????? ?? ??????? ???? ????????
(???. 4413), d.tarasova_at_imedia.ru ???????? ??
??????? ?????? ???????? (???. 1898),
m.borisova_at_imedia.ru ???????? ?? ??????? ????
???????? (???. 4420), a.malisheva_at_imedia.ru ??????
?? ?? ??????? ?????? ????? (???. 1928),
k.lashun_at_imedia.ru ?? ???? ???????? ????????????
?????????? (????????, ?????, ???????????
????????? ? ??.) ??????????? ?????? ??????? -
???????? ??????? (1662), s.penkina_at_imedia.ru