Link Building

1
Link Building

• Rudy Dallal
• Based on a Bruce Clay Incs post
  http//www.bruceclay.com/blog/archives/2008/10/lin
  k_building_f.html

2
Factors

• Quantity
• Quality
• Anchor text
• Relevance
• PageRank

3
Quantity

• Just super-directories (Google, Yahoo, MSN, DMOZ)
• DMOZ listing has recently removed from the Google
  Webmaster Guidelines saying it is still a factor
  but may lose weight in the future
• Deep Linking is Better
• Domain is included
• Helps hidden pages/layers to get some juice
• A chance to include keywords in domain

4
Quality

• The authority of your site is determined by the
  relationship between inbound links and outbound
  links
• Quality flows from one site to another
• Gov, RP7, good neighborhood
• Blogs, blogs, blogs

5
Anchor Text

• The most powerful type of link
• Use the pages keywords - do not repeat !
• Remember 2 links types
• Search engine and users
• Only users (nofollow)
• nofollow- still important to get them (wiki
  sites)
• Nofollow doesnt transfer when copying a link!
• Nofollow still generates user traffic (wiki
  again???)

6
Relevancy

• The links and the text around them, inbound and
  outbound, are the main factor for SE to decide
  your relevancy to your neighborhood and your
  level of authority
• Get relevant links by being an authority
• Nofollow (v.) every outbound link that has lower
  PR or is irrelevant

7
PageRank

• Less powerful as it used to be
• Improve keyword ranking by solely balancing the
  max PR throughout the site
• Use nofollow within your site when needed
• If you must maintain a Links or Sponsored
  Links category, nofollow it in the navigation
  itself
• If there are external links to that page
  isolate the navigation from it by nofollwing ALL
  the links from that section to the rest of your
  site

8
Tips

• Build links and traffic slowly so you will not be
  flagged
• Be careful using link baits a spike can harm
  you
• Screen partners (use tools in next slide)
• AVOID creating Links pages, boxes or section.
  You will waste content download by SE. Instead
  create a content page, article-like, for each
  sponsor and how your site relates to them

9
Cont Tips

• Be consistent in using www.mydomain.com or
  mydomain.com. One is not better than the other
  but you have to pick. (make sure you dont have 2
  different sites ) )
• http//www.2sinim.co.il/
• http//2sinim.co.il/
• Dont use SEO tool bars for link checking (FF),
  Google will flag you

10
Tools

• Xenu's Link Sleuth (Win freeware)
• checks Web sites for broken links. Link
  verification is done on "normal" links, images,
  frames, plug-ins, backgrounds, local image maps,
  style sheets, scripts and java applets.
• Link Harvester
• gives you the number of unique linking domains,
  the number of unique Class C Block, the number of
  .edu/.gov/.mil links and how many are linking to
  the home page versus deep in the site. Use the
  tool on competitors sites.
• Hub Finder
• compares the backlinks of two or more sites and
  points out their co-occurring back links.

11
Cont Tools

• Search Status Tool (FF)
• turns all links using nofollow pink. It cuts your
  time down so you don't have to go to the code
  source to find out if the page nofollows links.
• The Bad Neighborhood Tool
• will give you an idea of links coming from risky
  neighborhoods.
• Google Alerts
• Google will let you know anytime one of your
  articles has been used and you can go there to
  see if they've linked to your site, or any
  competitive alert.
• The Utility Linking Tool
• will pull up directories and forums that you can
  submit your URL to based on your keyword.

12
Questions?

• Credits and further reading
• http//www.bruceclay.com/blog/archives/2008/10/lin
  k_building_f.html
• http//moderator.appspot.com/16/e7a9a
• http//www.mattcutts.com/blog/type/googleseo/
• http//www.seomoz.org/blog/identifying-the-linkera
  ti