Leaping Forward

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Leaping Forward
Librarians and the Web
James EllisWisconsin Historical Society
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Change Is Hard
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If you dont like change, youre going to like
irrelevance even less.-General Eric Shinseki,
Chief of Staff, U. S. Army
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People Need Information
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How People Find Stuff
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Are You Competitive?
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Parents, doctors, stockbrokers, even military
leaders are starting to lose the authority they
once had. There are all these roles premised on
access to privileged information. What we are
witnessing is a collapse of that advantage,
prestige and authority.-Michael Lewis, next
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Are You Competitive?
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The era of left brain dominance is giving way
to a new world in which right brain qualities
inventiveness, empathy, meaning will govern.
-Dan Pink, A Whole New Mind
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Advantages Disadvantages
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Advantages Disadvantages
Structure Content
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Advantages Disadvantages
Structure Content
Stiff!
Dry!
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If I click on this without an MLS, will it piss
me off?
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Web Secrets You Should Know (Ask Orson)
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Its not the Tool, its the Model.
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Knowing how to use a hammer doesnt mean you can
build a house.
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Look Around. React. Plan. Act.
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We will sell no wine before its time
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We live in the WalMart eBay Google
Amazon Dell Expedia world
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What is stopping you from doing something so cool
it renders you immortal?
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fin
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History of the Web
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Interaction Building Your Own Web
Interaction?
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Designers Design
The design is done by a designer, not by the
content person.
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Content Expert Build Content
You dont want to learn the intricacies of HTML,
so focus on what you know best content
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The Blog Combines the Two
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Blog
Entry
Title
Entry
Category
Entry
Body
Extended Body
Entry
Author
Entry
Date
Entry
Entry
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The Penny Lane Observer
Local Man Wounded

• Are Strawberry Fields Really Forever?
• Who Is the Fool on the Hill?
• Her Majesty Is a Pretty Nice Girl but She Never
  Has a Lot To Say...

By Polythene Pam
Somewhere in the black mining hills of
Dakota lived a young boy named Rocky Raccoon.
One day, his woman ran off with another Guy. Hit
young Rocky in the eye. Rocky didnt like that,
he said, Im gonna get that boy. So one
day he walked into town, booked himself a room in
a local saloon. Rocky Raccoon checked into his
room, only to find Gideons bible. Rocky had
come equipped with a gun to shoot off the legs of
his rival. His rival, it seems, had broken
his dreams by stealing the girl of his fancy.
Her name was Magill, and she called herself
Lil, but everyone knew her as Nancy.
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My Paper
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My Website.org
Notes from Class (1/13/2005) Learning about
RSS Modular Broken down into easy
pieces Reassembled in a million
ways Portable Just text and links - super
small Makes for perfect reading on
PDA Customizable Show just headlines Show
headlines and excepts Show all Group by time or
place Dont forget to pick up laundry

• Local News
• Local Man Wounded
• Area Man Flees Country
• Benefit Held Tonight

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Interaction Building Your Own Community
Interaction?
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Interaction Finding our Voice
Interaction?
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What else?
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How do we take advantage of this knowledge?
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Short Term
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• More Blogs RSS Feeds
• Encourage Community
• Faster Turn-Around
• Aggregate Knowledge
• Brand Management
• Find our Voice

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Long Term
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• Share Data via XML Web Services
• Content Management
• 50 Participation by Staff in Web Content Creation

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We all agree your theory is crazy. The question,
which divides us, is whether it is crazy enough.
-Niels Bohr, to Wolfgang Pauli
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Lets make a dent in the universe.
-Steve Jobs
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The surplus society has a surplus of similar
companies, employing similar people, with similar
educational backgrounds, coming up with similar
ideas, producing similar things, with similar
prices and similar quality.-Kjell Nordström
and Jonas Ridderstråle, Funky Business
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My ancestors were printers in Amsterdam from
1510 or so until 1750, and during that entire
time they didnt have to learn anything
new.-Peter Drucker
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Perfection is achieved only by institutions on
the point of collapse.-C. Northcote Parkinson
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A focus on cost-cutting and efficiency has
helped many organizations weather the downturn,
but this approach will ultimately render them
obsolete. Only the constant pursuit of innovation
can ensure long-term success. -Daniel Muzyka,
Dean, Sauder School of Business, University of
British Columbia
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E-commerce is happening the way all the hype
said it would. Internet deployment is happening.
Broadband is happening. Everything we ever said
about the Internet is happening. And it is very,
very early. We cant even glimpse ITs potential
in changing the way people work and live.
-Andy Grove