Intro to

1
Intro to HBO

• Roots in 1950s management failures
• Introduce social science knowledge to business
• Draw from psychology, sociology, economics,
  biology, ethics, statistics and researh methods
• Focus on the Human side of enterprise

2
Course Requirements

• Possess COB computer notebook
• Acquire, read assigned textbook
• Show up, listen actively, take notes
• Complete 3 exams
• Read book about human experience at work, write
  book review
• Note class latest scoop web page
• Mgmt 480 Spring 2011 HBO The Latest Scoop.htm

3
What kind of books?

• Working by Studs Terkel
• Nickeled and Dimed by Barbara Ehrenreich
• Liars Poker by Michael Lewis
• The Prince by Niccolo Machiavelli

4
Basis of Knowledge in HBO

• In any discipline, the methods for establishing
  knowledge are key
• In HBO, 3 common methods found
• Logic, and math modeling
• Case analysis
• Systematic empirical research
• Of the 3, the last systematic, empirical
  research provides the better information

5
Systematic empirical research

• Level of analysis from atoms to universes
• Ecological fallacy
• Role of As if modeling
• Samples/Measures/Replication
• Representative
• Valid, independent of method
• Independent verification

6
Good theory

• TAPS
• Testable
• Accurate
• Predictive
• Simple

7
McShane/VonGlinows 5 anchors

• Multidisciplinary
• Systematic research
• Contingency modeling
• Multiple levels of analysis
• Open systems approach

8
What to do short run

• Get access to textbook
• Read Chapters 1, 2, 3
• Send e-mail to Prof. Miller from your mnsu
  account put Mgmt 480 in subject line
• Come to class