LIFESTYLE

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LIFESTYLE
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PSYCHOGRAPHIC CHARACTERISTICS
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Bare Necessities over Years
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LIST OF VALUES

• Self-respect
• Security
• Warm relationships with others
• Sense of accomplishment
• Self-fulfillment
• Being well respected
• Sense of belonging
• Fun enjoyment excitement

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LIST OF VALUES

• Value
  1976 1986
• Self-respect
  21 23
• Security
  21 17
• Warm relationships with others 16
  20
• Sense of accomplishment 11
  16
• Self-fulfillment
  10 7
• Being well respected 9
  6
• Sense of belonging 8
  5
• Fun enjoyment excitement 5
  7

6
LIST OF VALUES

• Value 1986
• Self-respect
  23
• Security
  17
• Warm relationships with others 20
• Sense of accomplishment 16
• Self-fulfillment
  7
• Being well respected
  6
• Sense of belonging
  5
• Fun enjoyment excitement 7

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VALS II
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VALS II SEGMENTS