User research for interaction design Emotions and design

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User research for interaction design
Emotions and design

• Victor Kaptelinin
• vklinin_at_informatik.umu.se090-786 5927
• March 14, 2006

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Emotions and design (Norman)

• The Psychology of Everyday Things
• Why not beauty and brains, pleasure and
  usability?
• There is a danger to neglect areas that are not
  easily addressed in the frameworks of science and
  engineering

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Affect

• Emotions, feelings, mood, motivation, etc.
• The affective system is judgmental, assigning
  positive and negative valence to the environment
  rapidly and efficiently
• Affect and behavior tunnel vision vs, broadening
  of the thought process
• Implications for design Attractive things work
  better
• http//www.nngroup.com/

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Measuring emotions

• Emotional fit Beyond ergonomic fit
• Emotional responses to office chairs
• The Emocard method