Workshop: Segmentation and Selection

1
Workshop Segmentation and Selection

• of Target Audience

2
Segmenting the Market and Picking a Target
Audience

• How would/could you segment the market most
  effectively for your project/plan?
• What information would/could you use in order to
  develop the segments?
• What information would you like to have that you
  dont have where could you get it?
• Can you select a target audience/s? Why would you
  select this target audience? If you cannot
  select a target audience/s, what other
  information would you need in order to be able to
  do so?