Workshop: Segmentation and Selection - PowerPoint PPT Presentation

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Workshop: Segmentation and Selection

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What information would/could you use in order to develop the segments? ... select a target audience/s, what other information would you need in order to be ... – PowerPoint PPT presentation

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Title: Workshop: Segmentation and Selection


1
Workshop Segmentation and Selection
  • of Target Audience

2
Segmenting the Market and Picking a Target
Audience
  • How would/could you segment the market most
    effectively for your project/plan?
  • What information would/could you use in order to
    develop the segments?
  • What information would you like to have that you
    dont have where could you get it?
  • Can you select a target audience/s? Why would you
    select this target audience? If you cannot
    select a target audience/s, what other
    information would you need in order to be able to
    do so?
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