Business Presentation for FinnishRussian Business Idea Competition

1
Business Presentation for Finnish-Russian
Business Idea Competition

• Presentation template

2
Instructions

• Presentation is maximum 15 slides!
• Keep things simple
• Focus on Business not Technology
• Send your Plan to info_at_lprinno.fi
• DEADLINE for Finnish Ideas is 16.5.2009
• DEADLINE for Russian Ideas is 31.5.2009

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Challenge Assessment

• Clear description on the following issues
• A challenge existing in the market
• A customer problem noticed
• Both should be the base for the solution

4
Solution Overview

• Clear description on the solution
• Solution overview focused on functionality
• Clear customer value proposal tied to challenge
  in previous slide
• Light technology overview
• Don't focus on technology only!!

5
Market Information

• High-level overview on the addressable market
• Two ways to assess the potential
• Top-down
• Total market -gt our segment -gt our offering -gt
  our geographical areas -gt our share of the
  revenue
• Seldom realistic - high-level filled with
  unrealistic assumptions
• Bottom-up
• Number of potential customers/market -gt
  revenue/customer -gt number of markets -gt number
  of verticals
• Pragmatic approach
• Always connected to business model and pricing

6
Overview On Competition

• Who are your competitors?
• How do they compete?
• Why your solution is better?

7
Business Model

• How do you make your money?
• Revenue logic description
• In-house vs. out-house for comprehensive solution
• Who do you sell to?
• Main customer segments
• Why do they buy?

8
Market Entry

• How do we enter the market?
• Verticals?
• Geographical areas?
• Delivery Channels?
• Service Providers?

9
Other Fundamentals

• Management Team Overview
• IPR Overview

10
Risks
11
Financing Plan