Outline

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Outline

• Truehits.net
• Thailand Internet Users
• Cookies Approach

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Truehits.net

• Truehits.net gives the web statistics service to
  web sites in Thailand started from 2003
• The member website 10,423 sites including
  sanook.com, kapook.com, mthai.com, manager.co.th
• The member websites will put the javascript code
  from truehits.net into their page.
• When visitors surf the web site, a piece of
  information is sent to truehits.net server.
• By analyzing pieces of information from all
  member sites, we can obtain the Big picture of
  thailand internet usage behavior.

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Intenet Usage Growth (Daily Pageviews)
Max Pageviews 112,080,398
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Intenet Usage Growth (Daily UIP)
Max UIP 1,091,526
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Thailand Internet Statistics 2007
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How many Internet Users in Thailand

• We try on by counting unique cookies (computers)
  
• Conservative Estimation a computer/user

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Internet Users Growth (Daily)source truehits.net
Max Visitors 3,546,218 Domestic Visitor
3,171,148
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Estimated Domestic Internet Users (Monthly)
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Estimated Domestic Internet Users (Monthly)
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Conclusion

• By counting the Unqiue cookies, we found that the
  daily internet users (computers) in thailand
  reach 3,500,000 users
• We tried on to estimate the number of internet
  users in thailand by counting the Monthly Unqiue
  Cookies
• However, according to the cookie deletion, the
  number users could be over-estimated.
• By counting cookies visiting gt 1 day during one
  month period, the number of user internet in
  thailand should not be less than 8 Million users
  ( Conservative)

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Which Search Engine?
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Operating System
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Web Browsers
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Screen Resolutions