7 Reasons Your Website Might Be Broken

1
7 Reasons Your Website Might Be Broken

• and 10 ways to fix it.

Tiffany Bennett Director of Web
Development Allegheny Graphics Web Development,
LLC www.alleghenygraphics.com
2
Audience vs. Community

• Why the people who use your website are not
  necessarily an audience.

3
The 7 reasons

• You dont have a website
• The content is out of date
• The content is irrelevant or poorly organized
• Community mismatch
• It doesnt look pretty
• It looks too pretty
• Location, Location, Location
  (or where you put stuff matters)

4
The 7 reasons

• You dont have a website
• The content is out of date
• The content is irrelevant or poorly organized
• Community mismatch
• It doesnt look pretty
• It looks too pretty
• Location, Location, Location
  (or where you put stuff matters)

5
The 7 reasons

• You dont have a website
• The content is out of date
• The content is irrelevant or poorly organized
• Community mismatch
• It doesnt look pretty
• It looks too pretty
• Location, Location, Location
  (or where you put stuff matters)

6
2. The content is out of date

• The last updated date your websites dirty
  little secret
• Accurate information
• Timely information
• Site updates, the who and the how

7
The 7 reasons

• You dont have a website
• The content is out of date
• The content is irrelevant or poorly organized
• Community mismatch
• It doesnt look pretty
• It looks too pretty
• Location, Location, Location
  (or where you put stuff matters)

8
3. The content is irrelevant or poorly organized

• How do you know?
• Traffic Analysis
• Unique Visitors
• Pages Viewed
• Time Spent
• Errors Generated
• Ask!

9
The 7 reasons

• You dont have a website
• The content is out of date
• The content is irrelevant or poorly organized
• Community mismatch
• It doesnt look pretty
• It looks too pretty
• Location, Location, Location
  (or where you put stuff matters)

10
4. Community Mismatch

• Who is in your community?
• Walmart vs. Tiffany Co.

11
The 7 reasons

• You dont have a website
• The content is out of date
• The content is irrelevant or poorly organized
• Community mismatch
• It doesnt look pretty
• It looks too pretty
• Location, Location, Location
  (or where you put stuff matters)

12
5. It doesnt look pretty

• What are your competitors doing, and does your
  image compare? Is it better?
• Are you scaring your users?
• Identity theft and the importance of matched
  marketing

13
The 7 reasons

• You dont have a website
• The content is out of date
• The content is irrelevant or poorly organized
• Community mismatch
• It doesnt look pretty
• It looks too pretty
• Location, Location, Location
  (or where you put stuff matters)

14
The 7 reasons

• You dont have a website
• The content is out of date
• The content is irrelevant or poorly organized
• Community mismatch
• It doesnt look pretty
• It looks too pretty
• Location, Location, Location
  (or where you put stuff matters)

15
7. Where you put stuff matters

• Consistent menu structure and placement.
• Content written for the web
• F for F-shaped

About us
E-commerce
Search Engine Results
Article available at http//www.useit.com/alertbo
x/reading_pattern.html
16
73 10 ways to fix it

• If youre happy and you know it, clap your hands
• If not now, when?
• Harnessing the power of social media

17
The 7 reasons

• You dont have a website
• The content is out of date
• The content is irrelevant or poorly organized
• Community mismatch
• It doesnt look pretty
• It looks too pretty
• Location, Location, Location
  (or where you put stuff matters)

18
Additional Information

• Additional information may be found at
  www.alleghenygraphics.com.
• The contents of this presentation are property of
  Tiffany A. Bennett and Allegheny Graphics Web
  Development, LLC, unless otherwise stated, and
  may not be reproduced without permission. Need
  permission? Please email tiffany_at_alleghenygraphics
  .com.