NORGES SKOGEIERFORBUND 1

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Forest based tourismas an example of developing
the full economic potential of forest holdings

• Ivar Korsbakken
• The Norwegian Forest Owners Federation

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Norwegian Forestry

• Long traditions in forestry and the use of wood
• Openly exposed to international competition
• Nearly 90 of forest holdings personally owned
• 120.000 forest holdings, average of 60 hectares
• More than 90 of harvest from private holdings
  an municipalities

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Forest Statistics

• Land area 32 mill. hectares
• Forest area 12 mill. hectares
• Prod. forest area 7 mill. hectares
• Total volume 600 mill. m3
• Annual growth 20 mill. m3
• Annual harvest 8-10 mill. m3

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Sustainable certified

• The whole forest area certified
• Mostly group certification
• PEFC certified

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8 District Associations

• 50 of forest owners taking part in forest owner
  co-operatives
• 100 year history
• 80 market share
• Combined political and economic organisations
• Marketing wood, providing service and counselling
• Business development

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Family forestry

• Family forestry dominating type of ownership
• Sustainable forest manage-ment through
  generations
• Hunting and fishing rights belongs to the forest
  owner
• Important part of the ownership
• Stable forest owner structure
• Needs for cost cutting
• 90 mechanised forestry
• Forest owners dependent on income from several
  sources

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Search for new sources
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Contribution from income sources
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Potential value creation
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Priority value chains
Wood
Bioenergy
Tourism
Pulp and paper
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Common goals
Forest owners
Industry
Trade
Tourism 500 ? 1000 mill Wood 900 ? 1150 mill
Bioenergy 400 ? 650 mill
Government
Funds

• For the forest owner
• Value in the chain

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Main strategies and modalities
Wood
Bio energy
Tourism
Value chain development
Innovation
Promotion
Political framework
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Project Forest based tourism

• Step 3 2004 2009
• Product development
• Market development
• Marketing
• Step 1 Management plans
• Step 2 Organizing land owners
• - Forming co-operatives within Forest
  Owners associations
• - Building alliances

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Organisation

• Central project
• national co-ordination
• 9 regional projects
• regional associations
• Product development together with forest owners
• Increase income 6,5 mill
• 26 tourist counsellors

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Regional tasks

• Increasing competence and building networks
• Product development and quality insurance
• Co-operation with marketing and sales companies
• Several hundred forest owners involved

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Value added creation
Guiding
Housing
Activity
Package
Transportation
Local food
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Current activities

• Defining and describing possibilities
• Mapping regulations restraining potentials
• Targeting important political framework
• Mapping required knowledge
• Defining RD projects
• Develop training courses
• Mapping existing marketing activities
• Develop new ways and channels for marketing and
  sales
• Establish quality control and certification
  systems

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Targeted business

• Vital to define target groups
• Focus on consumer needs and market demands
• Find professional partners
• Build partnership on equal bases with the
  strength from owner co-operatives
• Realising being part of the entertainment business

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Personal engagement
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Host and communicator
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Summing up

• Analyse possible sources of income and prioritize
  potentials
• Build on competence and form co-operatives
• Seek alliances in the value chain and with the
  government
• Define common targets and strategies
• Innovation, promotion, business development and
  political framework is vital

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www.nordicforestry.org