Title: Content-Sharing at Tribune Newspapers
1Content-Sharing at Tribune Newspapers
- An overview of group editorial initiatives since
the Times Mirror merger in 2000
Gerould W. Kern Editorial Director Tribune
Publishing Company
2Where We Began
mar
00
- March 2000
- Tribune merges with
- Times Mirror
01
02
3Where We Began
4Where We Began
mar
00
March 2000
- Shared editorial content constituted relatively
small portion of the stories published at each
company - Some tradition of sharing
- No systematic means to communicate
01
02
5Where We Began
mar
00
October - November 2000
- Joint national special sections helped build
bridges between newspapers
01
02
6Where We Began
7Building A Network
- Editorial goals for content exchange
- Improve journalism by increasing choice
- Maximize value of resources, expertise
- Forge a new culture in publishing group
- Find operational efficiencies
8Building A Network
- Creating a content market
- Remove the barriers to communication
- Establish a commerce based on value
- Permit resource reallocation where possible
- Diversify and differentiate news report
9Building A Network
mar
00
Subject groups organized for exchanging content
- SUBJECT GROUPS
- Business
- Food
- Graphics
- Health
- Travel
- Photo
- METHODS
- Conference calls
- Experts directories
- Exchanging budgets
- E-mail alerts
- In-person meetings
01
apr
02
10Family Wire Channel
Central server In Chicago
Story in Orlando
11Family Wire Channel
Central server In Chicago
12Building A Network
mar
00
oct
nov
01
apr
aug
sept 11
02
13Building A Network
mar
00
September 11, 2001
oct
nov
01
apr
aug
sept 11
02
14Building A Network
mar
00
U.S. wages war in Afghanistan
oct
nov
01
apr
aug
sept 11
02
15Building A Network
Central server In Chicago
16Building A Network
mar
00
December 2001
oct
nov
01
- Partnership formed to create intranet site
- for exchanging content
- TIs Shared News Service plays key role
apr
aug
sept 11
oct
nov
dec
02
17Building A Network
- Partnership benefits everyone
- Web sites updated earlier with Tribune-branded
content
18Building A Network
- Partnership benefits everyone
- Newspapers get better access to more content
19Building A Network
- Partnership benefits everyone
- Tribune newspaper content distributed to
broadcast units
20Building A Network
Joint projects
OLYMPICS
21Building A Network
Joint projects
PUERTO RICO
22tribunetoday.trb
June 2002 Editorial Intranet Site Launched
23tribunetoday.trb
- Intranet site increases flow of ideas, stories,
photos and graphics between our newspapers and
web sites - Functions as an owner-operated news service
24tribunetoday.trb
- A complete publishing platform
- Roadmap to Tribune news reports
- Planning and communications tool
25tribunetoday.trb
- Posted behind firewall
- Site cannot be reached from outside
- Access restricted to key editorial groups
26tribunetoday.trb
E-mail alerts sent when site is updated
- D.C. Daybook 10 am EST
- World/Nation 330 pm EST 630 pm EST
- Sports 330 pm EST 6 pm EST
- Business 330 pm EST later as needed
- Entertainment Friday by 1 pm EST
- Travel Monday, 1 pm EST
- Food Wednesday, 1 pm EST
27September 11, 2001
28Now...
29World/Nation
30D.C. Daybook
31Business
32Sports
33Entertainment
34Movie Reviews
35Travel
36Food
37Photos/Graphics
38Special Projects
39Obituaries
40Newsroom Contacts
41tribunetoday.trb
mar
00
September 2002
- Intranet family wire launched
oct
nov
01
apr
aug
sept
oct
nov
dec
02
jan
feb
jun
42tribunetoday.trb
September 2002
Click on link and call up story
43tribunetoday.trb
441999-2002Growth in Content-Sharing
- Some key findings from an analysis of Tribune
newspapers use of collective editorial resources
45Usage study
- Patterns of content-sharing at Tribune papers
since 1999 were studied - About 335,000 newspaper articles were searched in
dozens of categories - Use of all outside sources--AP, Reuters, New York
Times, etc.
46Use of Tribune Family Content Doubles Since the
Merger
Total number of shared stories among Tribune
newspapers, 1999-2002
14,069
10,962
7,004
6,522
47Use of Tribune Family Content Doubles Since the
Merger
Total number of shared stories among Tribune
newspapers, 1999-2002
14,069
101 Increase in shared stories since 2000
10,962
7,004
6,522
1999
2000
2001
2002 Projected
48Content-Sharing Surged in 01-02 with Improved
Organization
Annual percentage growth since 2000
28
101
56.5
49Content-Sharing Surged in 01-02 with Improved
Organization
Strong growth continues over 2001 performance
28.3 Projected increase in shared stores in
2002 over 2001
28
101
56.5
2000
2001
2001
2002 projected
2000
2002 projected
50Tribune Content Increases as Share of Outside
News Sources
Growth of Tribune family stories published across
group compared to all outside news sources from
1999-2002 Use of Tribune content now second only
to Associated Press
11.8
11.7
19
23.7
1999
2000
2001
2002 projected
51Tribune Content Increases as Share of Outside
News Sources
Growth of Tribune family stories published across
group compared to all outside news sources from
1999-2002
23.7 Family content share of all outside news
sources used by Tribune newspapers in 2002
11.8
11.7
19
23.7
1999
2000
2001
2002
Tribune family content, 350 words or longer
Other news sources
52tribunetoday.trb Contributes to Growth in
Content-sharing
37.4. Increase in shared stories year-over-year
from June 3 to Sept. 3
12.8 Increase in shared stories from June 3 to
Sept. 3 compared to previous three months
53The Next Wave
- How we can make more progress in the future
54The Next Wave
- Increased access to content across network
enables us to use staff in smarter ways - Papers can differentiate by expertise
- News reports can be diversified
- Resources can be redeployed
55The Next Wave
- Savings can be achieved through
- Re-examining use of some wire services
- Reducing use of some syndicated, free lance
content - Engaging in more joint coverage where it makes
sense to do so
56Goals for Next Wave
- Formalize leadership of subject groups
- Set specific goals to be achieved
- Establish accountability for reaching goals
- Washington, features, business key areas
57Goals for Next Wave
- Organize more galleries on intranet site
- Photos, graphics
- Health, science, medicine
- Sunday enterprise
- Business categories
- Features categories
- Spanish language content
58Goals for Next Wave
- Provide night and weekend coverage with
tribunetoday.trb - Increase the usefulness of the site as a
content-sharing channel - Enhanced visibility, access to Tribune content
boosts its use across the group
59tribunetoday.trb
Project committee
- DIRECTORSTribune Publishing Gerould W. Kern,
Editorial DirectorTribune Interactive Scott
Anderson, Director of Shared Content - NEWSROOM REPRESENTATIVESAllentown Morning Call
David Erdman, Managing EditorBaltimore Sun
Paul Moore, Deputy Managing EditorChicago
Tribune Mark Hinojosa, AME/Electronic
NewsHartford Courant Bernie Davidow,
AME/NewsLos Angeles Times Joe Russin,
AME/MultimediaNewport News Daily Press Dan
Montgomery, Special Projects EditorNewsday
Rich Galant, Deputy Managing EditorOrlando
Sentinel Ann Hellmuth, AME/Foreign-NationalSCNI
Bruce Hunter, Managing Editor, Greenwich
TimeSouth Florida Sun-Sentinel Philip Ward,
Deputy Managing EditorShared News Service Paul
Muth, EditorTribune Publishing John Cherwa,
sports coordinator
60tribunetoday.com
- Direct questions and comments to
GEROULD W. KERN Editorial Director,
TP 312-222-4420 gkern_at_tribune.com
SCOTT ANDERSONDirector/Shared Content,
TI 312-222-5958 sbanderson_at_tribune.com
61tribunetoday.com
- Acknowledgment for their support in developing
this project