From Data To Profit

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From Data To Profit

• Behavior Analysis - Profiting from Location Data

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Who?
Where?
What?
When?
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Highlights

• Location and positioning systems answer the
  Where?, When?, and who questions
• Behaviour Analysis adds the answer to a forth
  important question What?

Location Systems are not only GNSS based, but
can use other technologies such as RFID Video
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Highlights

• Through the analysis of location data,
  information regarding the actions (current and
  future) of an object may be derived
• When applied correctly, behavior analysis may
  prove to be a catalyst for organizational
  improvement and a profit boost

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Examples
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The Finland Fisheries

• The European Union requires all vessels,
  measuring above 15 meters, to use the VMS (Vessel
  Monitoring System) real time location system,
  which is connected to a centralized monitoring
  sites

• The system is used to enforce fishing regulations
  and polices

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The Finland Fisheries

• A Single trip of a fishing vessel in the North
  Sea can generate up to one Million in revenues
• Black Landings or unreported catches are
  estimated to constitute 70 of the overall catch

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The Finland Fisheries

• Greenland Finland reduced the number to less
  than 10 by utilizing behavior analysis (based
  solely on speed) in order to direct the
  enforcement effort to vessels suspected of Black
  Landings
• The overall savings from the increase enforcement
  efficiency is estimated to have reached Hundreds
  of Millions of

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The Turkish Test Case

• Turkish fisheries faces a similar problem

• Data was collected from several fishing vessels,
  operating in the black sea, in order to check if
  the use of other factors (in addition to speed)
  will increase the ability to classify the
  activity of a fishing vessel and detect Black
  Landings

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The Turkish Test Case

• The data included 2 classes of vessels
• Purse-Seiner
• Trawler

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The Turkish Test Case

• It was concluded that
• Speed is not sufficient for classifying a
  vessels behavior
• The combination of speed normalized standard
  error deviation and delta heading enables the
  reliable classification of a vessels behavior.

Speed
Predictor
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The Turkish Test Case

• Behavior Analysis based on these factors
  successfully identified the actual activity of
  the vessels
• Fishing
• Cruising inside the Harbor
• Cruising in the open sea
• Mechanical Breakdown

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The Retail Sector

• In the retail world behavior analysis can have
  two uses
• Employee Behavior Enforcement
• Customer Behavior Analysis
• Video surveillance systems may be used in stores
  as location and positioning systems (with or
  without RFID information). This enables the
  positioning of customers without the need for
  their active cooperation

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Behavior Enforcement

• Several rules may be enforced using a Behavior
  Analysis system, for example
• The cash register should not be left unattended
  while customers are near
• A guard should patrol the shop every 30 minutes
• A sales representative can take a 5 minute brake
  every hour on the hour

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Customer Behavior Analysis

• The capability to analyze the spatial behavior of
  costumers can help
• Detect, in real time, customers seeking
  assistance
• Manage the Quality of Service
• Optimize the floor layout and product placement

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The Retail Sector
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Summary

• Location based Behavior Analysis is the key for
  the next generation of location based business
  inelegance applications
• It is important to note that, while the
  installation of a location and positioning system
  requires a relatively large investment, most of
  the potential revenue will be generated by
  behavior analysis systems

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THE END
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